Your Brilliance Factor…
You’re a Tinkering Talent
Your love for the craft comes first, there’s no limit to what you can create!
I’m Tracy Matthews!
Before we go any further, introductions are in order. I’m a visionary, jewelry designer, podcaster and mentor to designers.
I live my life for delicious food and wine, karaoke and a little world travel ...oh yeah and my 19 nieces and nephews (no joke)!
I’ve been a jewelry designer (and a High Class Hustler) for over 25 years. I’m grateful to have sold millions of dollars worth of my own jewelry designs throughout my career.
It makes me happy to see others enjoying their natural talents.
I believe that success requires 3 things: the right mindset, confidence and taking little actions every day that make a big splash!
Here’s what other Tinkering Talents have done to grow and scale their jewelry business:
I want to tell you the story of a designer - her name is Cara.
Cara took a class at a local bead store and started making jewelry as a form of meditation after her kids went to sleep at night. The first time she wore a necklace, her best friend, Viv, told her how much she loved it...and asked where she bought it.
What a compliment!
Guess what Viv got for her birthday that year. The same scenario would repeat itself and Cara’s friends and family network kept asking to buy her jewelry.
She didn’t know what to charge so she often just made up a price. As her talents expanded, she start taking jewelry making classes online to learn new skills.
The ideas kept coming and she dabbled in making all sorts of jewelry. Finally, she felt like she had enough jewelry to do her local Farmer’s Market Holiday Fair and she booked a table.
That first show was such a great learning experience because she saw what people responded too. She sold enough jewelry to cover her booth fees and recoup the investment in buying the supplies.
It felt good the next day when she ran out to buy a coffee and saw a woman wearing the necklace and bracelet set she bought the day before.
Viv keeps getting compliments on her “birthday” necklace! Because she loves Cara and wants to help others experience her designs, she offered to host a holiday jewelry party for Cara in her home.
Things are looking great. Jen thinks to herself, maybe it’s time to treat this hobby like a “real” business.
And the rest is history!
You found something you are passionate about and love! Why not start a viable business! As a Tinkering Talent, it will be important for you to set your business up the right way so you’re primed for success and consistent sales.
Develop cohesive collections:
Creating collections that sell is an artform. As a Tinkering Talent, you are gifted with so many ideas. You just need to focus those ideas into collections of 12-24 pieces minimum to connect with the right buyers. Find common themes and design aesthetics that run through every piece in a collection. Develop a signature style so you can charge for your pieces.
Have enough to sell - less than 12 units in one collection is confusing from a merchandising perspective. Too many styles overwhelms the customer. Discover the right ratio and you’ll be golden (and keep selling lots of jewelry).
Price the right way for your brand:
Regardless of what you think, people don’t buy jewelry because of the price. They buy because they like the way it looks. The right price for your jewelry is a combination of the costs of materials, the perceived value (how elevated the design is), the design time and the brand story.
The stronger you can create a design Point of View, the more you can sell your designs for. If you price your jewelry the lowest, you’re commoditizing your product and that’s not what jewelry is. It’s an object of desire that people collect.
Spend time growing your business:
There is absolutely nothing wrong with designing jewelry all day, every day. Just know that this is much different than running a business. A business by definition is a for profit entity. If you aren’t making profits, at least within the first 3 years, you might just have an expensive hobby.
Focus most of your time marketing and selling your jewelry. Set sales and profitability goals and work everyday to set tasks and priorities to reach them.
Develop Sales Confidence:
If selling your jewelry is new territory for you, build sales confidence by practicing. Create an elevator pitch. Learn to segue compliments into sales conversations. Follow up with interested customers. Build an email list and email your customers regularly.
Sales confidence takes practice. You got this!
Market the right way for your brand:
Learning digital marketing is a MUST for all independent jewelry brands. With practice, you’ll discover what’s right for your business because the sales will follow.
There are so many things to do: social media, email marketing, blogging, PR, influencer exposure, you name it! Continue to educate yourself and implement new marketing strategies to grow your audience and customer base.
Just posting on social media isn’t enough to get sales. Be strategic and learn how to content market the right way.
Look at and understand the numbers:
Every small business must take charge of their numbers. If you’re leaking more money out of the business, than you earn, beware. Spending all your income on tools and supplies is not the road to building a profitable business. Profits are.
Make sure you understand your profit margins, your break even point and how much you actually need to sell in order to pay yourself. Invest in programs that will help you with the core structure of running a business if you don’t have a business background.
You want your money to help you make more money!
Here are some ways we can help you now
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