Train Your Customers to Buy From You Online

The holiday sales accelerator


August 15 - November 15, 2022

Let's Get Started. What's Your First Name and Best Email Address?
Limited seats available!

What is the TYC Holiday Sales Accelerator?

The Train Your Customers to Buy From You Online Holiday Sales Accelerator is a 12-week done-with-you workshop that can help you 10x your high-quality website traffic, optimize your marketing funnel, and double your website sales this holiday season.

The Holiday Selling Season often accounts for 50% of the annual revenue for a jewelry or product brand. In a post-pandemic society, selling online is no longer a “nice to have” thing for small business owners – it’s a must have.

The problem is: what worked in 2021 is no longer working like it used to. Changes with iOS, Gmail, and social media and just about everything can leave any creative founder stressed, overwhelmed, and frustrated, 

That’s where we come in – to help you cut the learning curve with high-impact marketing that works now.

Why NOW? Isn’t it a little early?

Makers who wait till October to prepare for the Holiday season are often scrambling at the last minute because they didn’t spend their time planning their marketing or even worse, building their audience and customer base.

Makers who plan and prepare MONTHS before their peers are ready to sell in November and December. They have a plan to execute, their content is created in advance, and they know exactly what to offer and when. That means a higher return on their time and financial investment, bigger profit margins, and a huge spike in sales numbers.

Emily Johnson

“Most of my sales used to come from in-person studio sales. The year I took the TYC, I went from $2K of website sales to $60K online in addition to my already successful studio business. Now I make money even when I'm taking time off.”

- Emily Johnson, EC Design Studio
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How does the TYC work?

The TYC workshop is a 12-week intensive online sales accelerator. During the course of the 12-weeks, you’ll get…

Individualized Holiday Planning and Implementation Support in a Small Group Setting

12-Weeks of Step-By-Step LIVE Online Sales Training + Implementation support

Workbooks, Templates, and Resources Accompany Each Session to Make Implementation Easy.

Weekly Feedback Loops and Implementation Weeks to Keep You on the Right Track and Help You Get the Work Done

Recordings of All Workshops, Feedback Loops, and Coaching Calls - Are Yours To Download and Keep.

you'll also get...

Live, virtual coaching sessions with Lisa, Tracy, and Lauren (and our guest mentors)

Real Time Marketing Makeover Sessions

Pre-Recorded Bonus Trainings to work on at your own pace

Hand Holding + 2 Unstuck Calls (If Needed) to Keep You On Track

F&T - TYC Mockups 2-10-min
Enroll before june 30th and get these epic 1:1 Early-Bird Bonuses to work on in July:

Bonus: Private Strategic 90-Day Holiday Planning Session with your mentor so that you can get 1:1 feedback and planning support ($695 Value)

Bonus: Private Recorded Website Review so that you can optimize your website during the slower summer months ($495 Value)

Bonus: Save $500 off enrollment (reg $3500)

When does the TYC start?

The TYC starts on August 15th and ends on November 15th right before Cyber Weekend.

*Attendance to the live sessions is recommended but everything is recorded. You can also ask questions in advance for feedback sessions so that you never miss a beat.

Meyla Ruwin Nevra Shapiro

"Before TYC only about 7% of our business came from online sales. I feel very grateful that we did do the program, because now about 20-25% of our business coming from online and our Instagram following has increased as well."

- Meyla Ruwin (with co-founder Nevra Shapiro), Beksan Designs
Who is the tyc for?

In a nutshell, the TYC is the perfect program for “action-oriented” jewelry and product brands who are willing to do the work to reach their goals. You already have regular sales online and/or off and we’re here to help you amplify and expand on what you’ve built. 

So, if you make or sell jewelry (or another product) of any kind and want to…..

Scale your existing e-commerce business and sell another 10K to 15K a month in online orders 

Train your in-person customers to buy from you online (aka you already have a lot of in-person customers but getting them to go to your website is not happening)

Generate more qualified inquiries and leads from your website for your private or custom jewelry business

Simplify your marketing and still grow your website traffic and owned audience (no, you don't have to do everything)

Yes, this works for handmade makers, jewelry designers of any kind or genre, fine jewelers, retailers selling giftable or luxury products, and any other product maker.

Here’s the Skinny….

If you’re not already making daily sales on your website and you’ve had success selling in-person or other sales channels, the TYC will transform your marketing, your business, and your life, forever.

This is not a program for people who are struggling to make sales at all. If you need help with that, here’s a better program for you>>

If that sounds like a HECK, YES, I'm IN...

Let's Get Started. What's Your First Name and Best Email Address?

*Join in June for Early Bird Enrollment + Bonuses!

Train Your Customers Works!
Carol Gavhane2

"Because of what I learned in Week 1 of TYC, I had near daily sales for the entire time I was in the program. I had not had that before. I absolutely made my investment back and then some because of the information that I gained. I'm so grateful that I joined the accelerator and am much more confident in who I am as a business owner."

- Carol Gavhane, Asha Blooms

What's the TYC Schedule?

Orientation: Orientation runs July 15th - August 15th. During this time, you’ll get access to LIVE bonus trainings (you’ll be able to choose a day and time from the schedule that works best for you) to help you get prepared for the workshop.

Orientation Includes:

  • Holiday Planning Session
  • Success Mindset Coaching

You’re welcome to join your orientation trainings live (each training will be approximately 90 minutes), but you’ll also get access to the replay!  

The TYC workshop will run from August 15th-November 15th. 

Week #1

Fast Cash Strategies That Create Cash Flow Freedom

Week #2

The Grassroots Strategy that Bought in $36,285 in 48 Hours

Week #3

Attract Your Audience - SMS and Email List Building Workshop

Week #4

Implementation Week and Feedback Loop

Week #5

Holiday Social Media and Content Planning Session

Week #6

Converting In-Person Shoppers to Online Customers

Week #7

The High-Converting “Branded” Website That Sells

Week #8

Implementation Week and Feedback Loop

Week #9

Live Selling and Virtual Trunk Shows

Week #10

Cyber Weekend Prep - Create a Promotion That Generates Cash

Week #11

Increase Your Average Order Value Workshop

Week #12

Implementation Week and Feedback Loop

*The schedule is subject to change at the discretion of the facilitators and Flourish & Thrive Academy

Cindy Gentry

"When I started out 2020, I had art festivals on my list. Then COVID hit. And there went, what I thought was my revenue. But because of what I learned and implemented in TYC, my online sales improved by 177%! If it wasn't for TYC I certainly wouldn't feel as good about my business today and I'm excited about what's to come."

- Cindy Gentry, Cindy Gentry Designs
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Standalone Bonus Trainings

Emails On Autopilot: Sales Funnel + Marketing Automation Set Up

Ethically Build Your Website Audience With Etsy Customers

Direct Mail Campaigns That Cost Less That $100: How One Maker Got a 38% Conversion Rate By Rewarding Her Best Customers

Reels and Tik Tok Tutorial Training

Doesn’t this sound AWESOME?

Let's Get Started. What's Your First Name and Best Email Address?

*Join in June for Early Bird Enrollment + Bonuses!


Meet the Leaders of the Program

Momentum - Coach Headshots_Lisa McDow Elizondo (1)
Lisa Elizondo

Lisa is the Director of Programs including the TYC and Momentum. She started her career building a jewelry company that focused on live selling which she and her husband, Robert, grew to 25 million in AR at its peak. Her expertise includes: live selling, customer relationships, planning and execution, support and so much more.

Lauren shaddow

Lauren is our Community Manager at Flourish & Thrive, a Shopify Expert, and a master at online sales.. Lauren has been a jewelry designer since [insert date] and grew her sales to multi-six figures over her career using ONLY online methods. She’s an expert at Etsy to Website, digital marketing, website conversion and design, and all things online.

mentors include

Tracy img 1
tracy matthews

Tracy has been a jewelry designer and full-time marketer for the past 25 years. Her obsession with digital marketing and core value of “always be learning (and implementing)” makes her a wonderful resource for specialty workshops and support.

Momentum - Coach Headshots_Sheri Peterson

Sheri is a certified life coach and an amazing supporter. She specializes in helping move you into action by overcoming mindset hurdles and fear that interrupts your productivity and progress. Stay on track with support from Sheri!

Momentum - Coach Headshots_Ana Maria Andricain
Ana Maria Andricain

Ana is a jewelry maker and a 6-figure business owner who has been an integral part of the Flourish & Thrive community for a long time. She’s an expert at converting in person shoppers into online customers and optimizing her website for local clientele. Her planning and execution strategies are game-changing and simple to implement.

What's the investment?


The TYC is value-priced at $3000 for the 12-week intensive with all of the individualized support and feedback. Our commitment to YOU is to make this easy to pay because you’ve made the money back during the intensive and that you have the BEST HOLIDAY SEASON ever.

How do I join?

Fill out this short application to apply for a seat. TYC is one of our most popular programs so we can only enroll jewelry makers who are ready to accelerate. We manually review all applications and will get back to you within 1 business day with a personalized suggestion for your business

Have more questions? Book a time to chat with our enrollment specialist, Natasha.

Let's Get Started. What's Your First Name and Best Email Address?

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