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Thrive by Design?

Thrive by Design was developed to support designers and makers with business, marketing and lifestyle strategies to help them reach the full potential of their brand.

Host Tracy Matthews loves to share her experiences, success and failures of building a successful jewelry brand. She also really has a blast interviewing major players in the jewelry industry and beyond -- from well-known designers to famous bloggers to store owners and PR mavens.

She’s on a mission to break down the barriers of the tight-lipped jewelry industry and strongly believes in community and collaboration over competition.

Latest from the Podcast

#179 How to Create Branded Collaborations and PR Experiences with Janine Just

December 11, 2018 | 0 Comments

A recent NY Times Article announced that Conde Nast is selling off 3 of its publications due to a shrinking pool of advertisers and changes in the way content is consumed… …which in recent times isn’t so much on the printed page. So what’s a jewelry brand to do to get exposure for their designs?…

#178 The Epic Online Promotion Strategy that Brought in $8200 in 4 Days

December 4, 2018 | 0 Comments

I’m often asked: what does it really take for an emerging jewelry brand | designer | maker to successfully sell jewelry online?   It requires 4 things:   Strategy Resourcefulness Creativity A Can Do Attitude   Here’s why: There’s a lot of strategy “conversion nuance” involved in getting customers to actually buy from your jewelry…

Spring Trends 2019: Fashion Month Recap with Delia Folk

November 27, 2018 | 0 Comments

Following trends with your new collection is a great way to get inspired for Spring 2019.   No matter what kind of jewelry you create, you can show these trends in your designs.   It’s always fun to see how other designers are applying trends to their work!   I’m excited because Delia Folk is…

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