Train Your Customers to Buy From You Online

April 17 - July 21, 2023

Let's Get Started. What's Your First Name and Best Email Address?
Limited seats available!

What is the TYC Sales Accelerator?

The Train Your Customers to Buy From You Online Sales Accelerator is a 12-week done-with-you workshop that will help you 10x your high-quality website traffic, optimize your marketing funnel, and double your website sales.

The Spring and Summer events season can be a lucrative time for a jewelry or product brand. In a post-pandemic society, makers can’t rely on in-person shows and art festivals alone. Selling online is no longer a “nice to have” thing for small business owners – it’s a must have.

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The problem is:

What worked in 2022 is no longer working like it used to. Changes with iOS, Gmail, and social media and just about everything can leave any creative founder stressed, overwhelmed, and frustrated,

That’s where we come in – to help you cut the learning curve with high-impact marketing that works now.

Why NOW?

Your customers are celebrating weddings and engagements, buying graduation gifts, or treating themselves to something special for a summer party. Makers who are not prepared for these seasonal events are often scrambling at the last minute because they didn’t spend their time planning their marketing or, even worse, building their audience and customer base.

Makers who plan and prepare RIGHT NOW are ready to sell. They have a plan to execute, their content is created in advance, and they know exactly what to offer and when. That means a higher return on their time and financial investment, bigger profit margins, and a huge spike in sales numbers.

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Emily Johnson

“The year I took the TYC, my point and click online sales increased from $2K to $60K.”

- Emily Johnson, EC Design Studio
Meyla Ruwin Nevra Shapiro

"Before TYC only about 7% of our business came from online sales. I feel very grateful that we did do the program, because now about 20-25% of our business coming from online and our Instagram following has increased as well."

- Meyla Ruwin (with co-founder Nevra Shapiro), Beksan Designs

How does TYC work?

The TYC workshop is a 12-week intensive online sales accelerator.

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During the course of the 12-weeks, you’ll get…

  • Individualized Planning and Implementation Support in a Small Group Setting
  • 12-Weeks of Step-By-Step LIVE Online Sales Training + Implementation support
  • Workbooks, Templates, and Resources Accompany Each Session to Make Implementation Easy.
  • Weekly Feedback Loops and Implementation Weeks to Keep You on the Right Track and Help You Get the Work Done
  • Recordings of All Workshops, Feedback Loops, and Coaching Calls - Are Yours To Download and Keep.

You’ll also get….

  • Live, virtual coaching sessions with Lisa, Tracy, and Lauren (and our guest mentors)
  • Real Time Marketing Makeover Sessions
  • 6 Pre-Recorded Bonus Trainings to work on at your own pace
  • Hand Holding + 2 Unstuck Calls (If Needed) to Keep You On Track

Pay in Full Bonus

Private Strategic 90-Day Planning Session with your mentor so that you can get 1:1 feedback and planning support ($695 Value)

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Enroll before March 31st

and get an epic 1:1 Early-Bird Bonus:

Early Bird Bonus

Private Recorded Website Review so that you can optimize your website during the slower summer months ($495 Value)

When does TYC start?

TYC starts on April 17th and ends on July 21st.

*Attendance to the live sessions is recommended but everything is recorded. You can also ask questions in advance for feedback sessions so that you never miss a beat.

Let's Get Started. What's Your First Name and Best Email Address?


“I saw a HUGE increase in online sales since I joined the program”

- Emily Johnson, EC Design Studio

“Since joining TYC, my sales and website traffic have increased!” 

- Morgan McGoff, Skinny Dip Jewelry

“All the different trainings were so helpful for me. It continues to be a resource that I can pull from”

- Erin Heydenreich, Betina Roza

“After TYC...My revenue went up 200%”

- Carol Gavhane, Asha Blooms

Who is TYC for?

In a nutshell, the TYC is the perfect program for “action-oriented” jewelry and product brands who are willing to do the work to reach their goals. You already have regular sales online and/or off and we’re here to help you amplify and expand on what you’ve built.

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So, if you make or sell jewelry (or another product) of any kind and want to…

  • Scale your existing e-commerce business and sell another 10K to 15K a month in online orders
  • Train your in-person customers to buy from you online (aka you already have a lot of in-person customers but getting them to go to your website is not happening)
  • Generate more qualified inquiries and leads from your website for your private or custom jewelry business
  • Simplify your marketing and still grow your website traffic and owned audience (no you don’t have to do everything)

Yes, this works for handmade makers, jewelry designers of any kind or genre, fine jewelers, retailers selling giftable or luxury products, and any other product maker.

Here’s the Skinny….

If you’re not already making daily sales on your website and you’ve had success selling in-person or other sales channels… TYC will help you gain a marketing edge so you can stay ahead of your competition, 2x your brand desirability, an opportunity to 6x your sales, and save 100s of hours from trying to do it alone.

This is not a program for people who are struggling to make sales at all.

If you need help with that, here’s a better program for you:

If that sounds like
a HECK, YES, I’m in….

Let's Get Started. What's Your First Name and Best Email Address?


*Join in March for Early Bird Enrollment + Bonuses!

Carol Gavhane2

"[Before TYC] I was just unsure of kind of where to start, the feeling of overwhelm was totally there. [Because of what I learned in Week 1 of the Intensive] I got to have near daily sales for the entire time I was in TYC. I had not had that before. I absolutely made my investment back and then some because of the information that I gained. I'm so grateful that I took the class and am much more confident in who I am as a business owner."

-Carol Gavhane, Asha Blooms

"I loved the feeling of help. With TYC I had support

- Allyson Hayes, Precious Elements Designs

Train Your Customers Works!

What’s the TYC Schedule?


TYC Orientation is on April 18th. During this time, you’ll get access to bonus trainings to help you get prepared for the workshop.

The TYC workshop will run from April 17th-July 21st.

Week 1:

Fast Cash Strategies That Create Cash Flow Freedom

Week 2:

The Grassroots Strategy that Bought in $36,285 in 48 Hours

Week 3:

Email Marketing to Nurture & Sell

Week 4:

Implementation Week:

Coworking + Office Hours

Week 5:

Grow Your Sales With SMS Marketing

Week 6

Social Media & Content Planning

Week 7:

Pinterest Strategy to Drive Website Traffic, Build Your Email List, & Increase Sales

Week 8:

Implementation Week:

Coworking + Office Hours

Week 9:

Live Selling & Virtual Trunk Shows

Week 10:

Converting In-Person Shoppers to Online Customers

Week 11:

Launch a Promotion or Collection that Generates Cash

Week 12:

Implementation Week:

Coworking + Office Hours

*The schedule is subject to change at the discretion of the facilitators
and Flourish & Thrive Academy

Cindy Gentry

"When I started out 2020, I had art festivals on my list. Then COVID hit. And there went, what I thought was my revenue. But because of what I learned and implemented in TYC, my online sales improved by 177%! If it wasn't for TYC I certainly wouldn't feel as good about my business today and I'm excited about what's to come."

- Cindy Gentry, Cindy Gentry Designs

"For anyone that is thinking about joining TYC, I would HANDS DOWN recommend joining the program”

- Carla Garro, Carla Garro Designs

"TYC was life-changing... it shifted my mindset.”

- Ruxi Tirisi,
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Standalone Bonus Trainings

Emails On Autopilot: Sales Funnel + Marketing Automation Set Up

Ethically Build Your Website Audience With Etsy Customers

Direct Mail Campaigns That Cost Less That $100: How One Maker Got a 38% Conversion Rate By Rewarding Her Best Customers

Reels and Tik Tok Tutorial Training

If all this workshop does is allow you to stay ahead of your competition, make more sales, and save your precious time so you can do more of what you love, would it be worth your investment? If so…?

Let's Get Started. What's Your First Name and Best Email Address?


**Join in March for Early Bird Enrollment + Bonuses!

Meet the Leaders of the Program

Lauren Shaddow

Lauren Shaddow is a graduate of several Flourish & Thrive Programs including Momentum. She used the strategies taught in the Desired Brand Effect to quit her full-time job and build a multi-6 figure online-only jewelry brand. Life changes moved Lauren in a different direction and she has become a tech and Shopify expert. Her robust knowledge of online sales strategies and using multiple online channels to grow website sales makes Lauren an amazing coach for our handmade and online businesses.

chelsea farmer
Chelsea Farmer

Chelsea is our Student Success Concierge at Flourish & Thrive. She jumped full-time into her jewelry business in 2009 at the height of a recession. By 2011 her sales were already hitting six figures. Her brand HorseFeathers Gifts, has been featured on FOX News, Martha Stewart, and more. Chelsea specializes in community building, creating unique marketing strategies, getting rave reviews, customer retention, and more.

mentors include

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tracy matthews

Tracy has been a jewelry designer and full-time marketer for the past 25 years. Her obsession with digital marketing and core value of “always be learning (and implementing)” makes her a wonderful resource for specialty workshops and support.

Momentum - Coach Headshots_Sheri Peterson
Sheri Petersen

Sheri is a certified life coach and an amazing supporter. She specializes in helping move you into action by overcoming mindset hurdles and fear that interrupts your productivity and progress. Stay on track with support from Sheri!

Momentum - Coach Headshots_Ana Maria Andricain
Ana Maria Andricain

Ana is a jewelry maker and a 6-figure business owner who has been an integral part of the Flourish & Thrive community for a long time. She’s an expert at converting in person shoppers into online customers and optimizing her website for local clientele. Her planning and execution strategies are game-changing and simple to implement.

What's the investment?

The TYC is value-priced at $3500 for the 12-week intensive with all of the individualized support and feedback. Our commitment to YOU is to make this easy to pay because you’ve made the money back during the intensive and that you have the BEST SUMMER SEASON ever.

How do I join?

Fill out this short application to apply for a seat. TYC is one of our most popular programs so we can only enroll jewelry makers who are ready to accelerate. We manually review all applications and will get back to you within 1 business day with a personalized suggestion for your business

Let's Get Started. What's Your First Name and Best Email Address?


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