Your Business Foundation
In this module you’ll learn about all of the business foundations you need for your business. Things like registering your business, figuring out the type of entity it is, the different kinds of licenses, and getting a tax ID. We’ll discuss the legal issues around websites, setting up business banking, and bookkeeping. You’ll also learn about different types of business models and revenue streams so you can identify which route will best support your goals.
Your Brand Foundation
This module is all about discovering your desired brand. You’ll identify what sets you apart and what makes your brand desirable. You’ll get a deeper understanding of what motivates your Dream Clients to buy (from you). And you’ll learn how to use this information to create authentic messaging that sells.
YOUR BEAUTIFUL BRAND STORY (AND VOICE)
This module is going to help you solidify your brand story, voice, and style. You’re going to brain dump your story, look at how it can attract your Dream Client, and then weave it into your brand. You’ll dive into the more creative aspects of your brand, like fonts, colors, and language. You’ll use all of this info to create a brand guide that you can use (and that your future team can reference). You’ll also learn how to create an epic About Page for your website.
This module is where we explore the creative parts of being a designer and maker. You’ll learn how to develop jewelry collections - including creating cohesive designs, identifying your niche, and defining your design approach. We’ll look at how critical having a signature style is to brand recognition and success. We’ll also study examples of people who are doing well… and how you can implement what they’re doing to create your own successful business.
PRICING AND INVENTORY
In this module, you will learn how to price your pieces so that your business is profitable - and not just an expensive hobby. We’ll also discuss the critical role inventory plays in your profitability because it all goes together.
This module is all about perfecting your brand assets to deliver an unforgettable customer experience. We will talk about displays, packaging, unboxing, lookbooks, catalogs, photography and all of the other details you can use to set the tone for your brand… and wow your customers.
Websites that Sell
In this module, we’ll talk about how to create a website that makes sales 24/7. We’ll cover every step, including choosing the right website platform (hint: it’s NOT Etsy), designing and creating the website, and driving traffic to it. We’ll also talk about creating desire online.
SALES, CONFIDENCE, SYSTEMS & STRATEGIES
In this module, we’re going to talk about making sales. We’ll cover confidently asking for sales, analyzing your sales so you know where to focus your time and energy, making sure your goals are aligned with your Vision of Success, and creating exceptional customer service experiences.
CREATING EXCEPTIONAL CUSTOMER SERVICE EXPERIENCES
This module is all about making sure your customers are happy and taken care of. We’ll talk about being prepared with answers, solutions, and policies that will dissolve customer concerns and leave them feeling impressed. impress them, and leave them feeling like they know, like, and trust you even more than they already did.
MARKETING YOUR BUSINESS
In this module, we talk about all things marketing. You’ll learn about the Buyer Journey, building your list, email marketing, and how to use blogs and videos to connect with your Dream Customers.
BUILDING YOUR AUDIENCE: Social Media, Social, Search, and Media Exposure
In this video, we’ll talk about how to harness the power of social media and social search to expand your reach, grow your business, and attract more sales. We’ll also talk about public relations and getting other forms of media exposure.
SOCIAL PROOF AND CONTENT BATCHING
This module is all about getting and using social proof to get more sales. We’ll cover how to get customers to provide you with compelling testimonials… and how to effectively leverage them in your marketing.