Our Jewelry Business Courses, Programs, and Expert Coaching Have Helped Over 9,500 Jewelry Brands Start, Grow, and Scale Using The Desired Brand Effect™ Methodology...

Whether you're just getting started as a new jewelry designer or are a seasoned designer ready to scale your jewelry brand, our team of mentors, coaches, and industry veterans are here to help you exceed your goals.

The Fast Cash Strategies
("Money Making" Mini Course)

We get it! Consistent cash float is something every maker, designer, and business owner needs every single day.

That’s why I’ve created a simple-to-implement mini-course to help you make more anytime you need a few hundred to several thousand dollars – like yesterday.

Click here for success stories.

Fast Cash Strategies Is For You If:

This is for jewelry designers, makers, artists, and creators who want consistent cashflow every single day.

How to Start a Jewelry Business Program (“Quickstart”)

This proven, step-by-step blueprint is perfect for you if you want to know what to do to turn your jewelry-making hobby into a real jewelry business.

Unlike other programs on the Internet, this program is from real, successful jewelry designers and implements The Desired Brand Effect™ Methodology.

Click here to hear from other jewelry designers who have put the Desired Brand Effect™ to work for their jewelry brands.

Quickstart Is For You If:

This is for jewelry designers, makers, artists, and creators who are just getting started and want to shortcut the learning curve and start a jewelry business today.

The Jewelry Sales Accelerator - Based on The Desired Brand Effect®

(12-Month Group Coaching & Business Growth Experience)

You’ve built your brand, but your sales still feel like a rollercoaster. The Jewelry Sales Accelerator helps you stabilize, scale, and step fully into your role as the Chief Visionary Officer of your business.

Through The Desired Brand Effect® framework, you’ll learn how to attract consistent buyers, build repeat sales systems, and finally grow your jewelry business without working more hours.

The Jewelry Sales Accelerator Is For You If:

You’re a jewelry designer or maker who’s ready to trade the feast or famine cycle for steady, predictable growth and want expert mentorship, structure, and community to help you get there.

Want to see how our Accelerator students doubled their sales and confidence in under a year?

Desire AI

Imagine having an on-demand marketing partner who speaks your brand language and writes like you. Desire AI uses the Desired Brand Effect® frameworks and your unique brand profile to generate high-converting captions, emails, and campaign ideas tailored to your voice.

No more guessing what to say. Desire AI helps you create content that connects emotionally and drives sales in a fraction of the time.

Desire AI Is For You If:

You’re a jewelry designer, artist, or creative entrepreneur who wants to save time, stay consistent, and finally have copy that sounds authentic, professional, and irresistible.

Desire AI helps jewelry brands market smarter, not harder.

Your Year to Thrive

Your Year to Thrive is a comprehensive program designed to help creative entrepreneurs align their business goals with their ideal lifestyle. Through the step-by-step EVOLVE Blueprint, you'll gain clarity on your vision, develop actionable plans, and execute strategies to achieve sustainable success in 2025. This program includes six modules with video training, actionable worksheets, strategic visioning exercises, and more, all aimed at transforming your mindset and elevating your business.

Your Year to Thrive is For You If:

This program is for ambitious, creative business owners who want to grow their brand with intention and ease. If you're tired of feeling stuck, overwhelmed, or unsure of your next steps, this program will help you gain clarity, set aligned goals, and create a strategic plan to build a business that supports your lifestyle.

The Desired Brand Effect™ (DBE)

The Desired Brand Effect™ is a time-tested, proven jewelry-business methodology that helps you expand your audience, grow your sales, and amplify your results with simple, actionable steps that anyone can take to turn their jewelry brand into an unforgettable, timeless brand.

The DBE was created by Tracy Matthews and was responsible for her jewelry collections doing over $8 million dollars in sales, being worn by A-list celebrities, and being featured in over 350 stores across the globe.

Click here to hear from students who have put the Desired Brand Effect to work in their jewelry design businesses.

When you create The Desired Brand Effect™️ in your business, you'll stand out in the saturated jewelry market with an unforgettable, timeless brand.