The Blog

The Ultimate Guide to Black Friday and Cyber Monday Emails for Stellar Jewelry Sales

By Tracy Matthews | October 21, 2020
Image of a colorful feminine business workspace with woman typing on laptop.

Learn how to be fully prepared for Black Friday with an email marketing strategy that will make your brand stand out from the crowd and create a sense of urgency so your customers are excited to buy your jewelry.

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#273 3 Ways to Identify If Your Marketing is Working or a Waste of Time

By Tracy Matthews | October 13, 2020

Raise your hand if you’re always working on your marketing, but not always paying attention to the results… No shame, no blame. You have a lot to do in your…

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#272 Leadership Marketing with Lacy Boggs

By Tracy Matthews | October 6, 2020

In the world of e-commerce, content is king. But how do you design a content marketing strategy that fits your brand, draws in your customers, and stands out in a…

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#271 The BIPOC Open Letter with Angely Martinez

By Tracy Matthews | September 29, 2020

The BIPOC Open Letter is making waves in the jewelry industry, and I got to interview the inspiring designer who organized it – Angely Martinez. Born in the Dominican Republic,…

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#270 3 Ways to Test Your Black Friday Offer Before Cyber Weekend

By Tracy Matthews | September 22, 2020

The weekend of Black Friday and Cyber Monday is probably the most important weekend of the year for small e-commerce business owners. We’re nearing the end of September right now,…

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#269 From the Streets of Soho to Scaling Online with Lorraine West

By Tracy Matthews | September 15, 2020

What do Beyonce, Erykah Badu, and Zendaya have in common? They all love Lorraine West’s Jewelry. And you’re gonna love her, too! Lorraine and I met at NYC Jewelry Week’s…

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#268 Here's How to Have the BEST Black Friday – Cyber Monday Promotion This Year

By Tracy Matthews | September 8, 2020

It’s that time of year! Small businesses are gearing up for the holiday sales rush. I don’t need to tell you that it’s been a weird year, m’dear. But that…

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#267 7 Epic Virtual Trunk Show Ideas to Boost Your Holiday Sales

By Tracy Matthews | September 1, 2020

If you couldn’t tell already, I’m something of a virtual trunk show junkie.  That means we need to be creative about ways to engage with our Dream Clients – and…

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#266 The “No-Discount' Abandoned Cart Email Sequence with Chris Orzechowski

By Tracy Matthews | August 25, 2020

Email marketing gets results, plain and simple. When you have direct access to your audience you can grow a business around any product in any economy.  I’ve been saying this…

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#265 Responsibility in Sourcing with Brandee Dallow

By Tracy Matthews | August 18, 2020

The word “sustainability” gets thrown around a lot these days. But what does it actually take to have a sustainable jewelry brand? My friend Brandee Dallow has the answer. Through…

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