The Blog

#235 What’s Working NOW to Market and Sell Jewelry

By Tracy Matthews | January 21, 2020

I wish I could say the jewelry market isn’t saturated, but let’s be honest… it is. But I’m not telling you this to discourage you. On the contrary, you need…

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#234 Top Business Questions From The Metalsmith Society Answered

By Tracy Matthews | January 14, 2020

The jewelry industry can be notoriously secretive. In a true demonstration of #CommunityOverCompetition, Metalsmith Society is trying to change that. Just as we’ve created a supportive space for jewelers to…

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#233 Simple Steps to Accelerate Your Sales in 2020

By Tracy Matthews | January 7, 2020

Let’s start the new decade off with a challenge! I love January (even though it’s a slow month for us designers) because it’s an opportunity for a fresh start. Time…

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#232 Your Money Story & How It's Fueling or Stifling Your Success

By Tracy Matthews | December 31, 2019

What’s your money story? When it comes to money, everyone has different stories they tell themselves, including you – though you may not even realize it. Most people start out…

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#231 Top 7 Business Lessons From 2019

By Tracy Matthews | December 24, 2019

How have you changed since the beginning of this year? 2019 has been a transformative year for me. I thought it would be a steady, average year. I had the…

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#230 Chicago Responsible Jewelry Conference Recap with Jess Gebauer

By Tracy Matthews | December 17, 2019

Have you ever thought about the impact your brand has on the environment and in communities around the globe? There’s a shift happening in the jewelry industry right now. People…

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#229 How to Know When It's Time to Do the Work to Ask for Help

By Tracy Matthews | December 10, 2019

There was a time when I didn't believe that anyone knew how to grow my business better than I did.  In fact, I was so ashamed to ask for help…

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8 Simple Ways to Sell More Jewelry During the Holidays (and After!)

By Tracy Matthews | December 5, 2019

A few years ago, I got an inquiry on my website from a guy who wanted to buy a piece of jewelry for his wife. She loved sapphires and platinum…

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#228 She Hired a Virtual Assistant and Her Business Scaled – Here's How She Did It

By Tracy Matthews | December 3, 2019

Do you ever feel like you’re trying to do everything at once? That’s not a good sign, m’dear. When you’re trying to run a business and handle everything by yourself,…

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#227 How One Skeptical Designer Doubled Her Sales This Year By Taking Our Advice

By Tracy Matthews | November 26, 2019

I love it when a skeptical designer enrolls in our program – only to have their business totally transform! That’s exactly what happened to Peggy Houchin, the designer behind Peggy…

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