The Blog

#278 How to Use Text Message Marketing to Make More Sales

By Tracy Matthews | December 1, 2020

Quick question: How many hours a day do you have your cell phone on you?  If you’re anything like me, you’re probably glued to your phone all the time. And…

Read More

#277 Conversations and Community Building on Social with Laura Milne and Betsy Milne from Luscious Hustle

By Tracy Matthews | November 24, 2020

This week, I’d like to introduce you to the ultimate duo – and no, they're not related! Laura Milne and Betsy Milne are transformational business and branding coaches, podcast hosts,…

Read More

#276 The Evolution of the Bijules Incubator with Jules Kim

By Tracy Matthews | November 17, 2020

From designing golden pasties for Cardi B to mentoring up-and-coming designers, Jules Kim of Bijules does it all!  I just love when I get the opportunity to sit down with…

Read More

12 Ways to Finish the Year Strong in Your Creative Business

By Bean Larson | November 12, 2020
image of creative business owner planning goals

We are almost through with 2020. Crazy, right?!  So much has happened this year, and pretty much nothing went according to plan. There are probably a few things that didn’t…

Read More

#275 How to Improve Your Website Conversions with Reese Spykerman

By Tracy Matthews | November 10, 2020

Is your website bringing in consistent sales or losing customers at first glance? Did you know that even some of the biggest brands get key parts of their websites wrong…

Read More

#274 Here's What to Focus On to End the Year Strong

By Tracy Matthews | November 3, 2020

Click here to download the show notes

Read More

The Ultimate Guide to Black Friday and Cyber Monday Emails for Stellar Jewelry Sales

By Tracy Matthews | October 21, 2020
Image of a colorful feminine business workspace with woman typing on laptop.

Learn how to be fully prepared for Black Friday with an email marketing strategy that will make your brand stand out from the crowd and create a sense of urgency so your customers are excited to buy your jewelry.

Read More

#273 3 Ways to Identify If Your Marketing is Working or a Waste of Time

By Tracy Matthews | October 13, 2020

Raise your hand if you’re always working on your marketing, but not always paying attention to the results… No shame, no blame. You have a lot to do in your…

Read More

#272 Leadership Marketing with Lacy Boggs

By Tracy Matthews | October 6, 2020

In the world of e-commerce, content is king. But how do you design a content marketing strategy that fits your brand, draws in your customers, and stands out in a…

Read More

#271 The BIPOC Open Letter with Angely Martinez

By Tracy Matthews | September 29, 2020

The BIPOC Open Letter is making waves in the jewelry industry, and I got to interview the inspiring designer who organized it – Angely Martinez. Born in the Dominican Republic,…

Read More