The Blog

#270 3 Ways to Test Your Black Friday Offer Before Cyber Weekend

By Tracy Matthews | September 22, 2020

The weekend of Black Friday and Cyber Monday is probably the most important weekend of the year for small e-commerce business owners. We’re nearing the end of September right now,…

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#269 From the Streets of Soho to Scaling Online with Lorraine West

By Tracy Matthews | September 15, 2020

What do Beyonce, Erykah Badu, and Zendaya have in common? They all love Lorraine West’s Jewelry. And you’re gonna love her, too! Lorraine and I met at NYC Jewelry Week’s…

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#268 Here's How to Have the BEST Black Friday – Cyber Monday Promotion This Year

By Tracy Matthews | September 8, 2020

It’s that time of year! Small businesses are gearing up for the holiday sales rush. I don’t need to tell you that it’s been a weird year, m’dear. But that…

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#267 7 Epic Virtual Trunk Show Ideas to Boost Your Holiday Sales

By Tracy Matthews | September 1, 2020

If you couldn’t tell already, I’m something of a virtual trunk show junkie.  That means we need to be creative about ways to engage with our Dream Clients – and…

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#266 The “No-Discount' Abandoned Cart Email Sequence with Chris Orzechowski

By Tracy Matthews | August 25, 2020

Email marketing gets results, plain and simple. When you have direct access to your audience you can grow a business around any product in any economy.  I’ve been saying this…

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#265 Responsibility in Sourcing with Brandee Dallow

By Tracy Matthews | August 18, 2020

The word “sustainability” gets thrown around a lot these days. But what does it actually take to have a sustainable jewelry brand? My friend Brandee Dallow has the answer. Through…

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#264 Pinterest Tips from a Wedding Industry Insider with Jessica Zimmerman

By Tracy Matthews | August 11, 2020

Get ready for one of the most powerful interviews you’ve heard all year. Meet Jessica Zimmerman, the creative entrepreneur who went from working 16 hour days with no profit to…

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#263 How to Work With Your Partner or Spouse in Your Company with Jess VanDen

By Tracy Matthews | August 4, 2020

Is running a business with your spouse or partner a good idea? We brought in an expert.  Jess VanDen runs not one, but TWO different businesses with the help of…

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How to Start a Jewelry Line – 12 Steps to starting a profitable jewelry business from home

By Tracy Matthews | August 3, 2020

You’ve got a talent for jewelry design and making. Now you’re thinking about starting (or may have already started) a jewelry business. Awesome! Now, you might be thinking about turning…

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#262 From Successful Side Hustle to a 6+ Figure Business in Less Than a Year with Gitti Lindner

By Tracy Matthews | July 28, 2020

If you’re running a side hustle and wondering – can I really turn this into a full-time business? You need to meet Gitti Lindner… Gitti is a ceramicist and founder…

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