The Blog

#245 How to Pivot Your Sales Strategy When Your Shows Are Off and Stores Aren't Buying

By Tracy Matthews | March 31, 2020

“Shows are canceled, stores are closed, and sales are down. How do I sell at a time like this?” This sentiment has been popping up all over the jewelry community.…

Read More

#244 Financial Aid and Business Resources for Designers, Makers, and Artists

By Tracy Matthews | March 26, 2020

The Coronavirus situation has majorly disrupted people’s livelihoods all over the world, and small businesses have been hit the hardest. It’s a scary and stressful time, but the good news…

Read More

Financial Aid and Business Resources for Makers, Designers, and Artists During the Coronavirus and Covid-19 Pandemic

By Tracy Matthews | March 25, 2020

Everyone in our community has been asking, “What can I do for my small business during the Coronavirus pandemic?” I get it, we’re in totally uncharted territory right now. The…

Read More

#243 Don't Panic – Here's What to Do NOW to Save Your Jewelry Business During the Coronavirus Pandemic with Robin Kramer

By Tracy Matthews | March 24, 2020

We’re in the middle of some rocky, uncharted waters, m’dear. But that doesn’t mean we’re doomed! It’s time to pull together as a community to support one another as we…

Read More

Bonus Episode #2: Your Jewelry and Product Business in the Face of Uncertainty

By Tracy Matthews | March 19, 2020

Are you freaking out a little bit? Don’t worry, the voice of reason is here! I’m talking about Jason R. Ayers, of course. In Part 1 we talked about what…

Read More

Bonus Episode #1 Your Jewelry and Product Business in the Face of Uncertainty

By Tracy Matthews | March 17, 2020

Breathe in, breathe out. It’s a scary time to be a business owner right now. I’m sure COVID-19 wasn’t a part of your 2020 business plan, but here we are.…

Read More

#242 Becoming a Private Jeweler with Stephanie Gottlieb

By Tracy Matthews | March 10, 2020

Do you ever stalk other jewelry designers on Instagram? Yeah… I confess! It was no wonder that after stalking this designer’s IG that I wanted to interview her. She’s a…

Read More

#241 Growing an Omnichannel Business with Carbon & Hyde

By Tracy Matthews | March 3, 2020

Some people think selling fine jewelry online is impossible. Oren Katz from Carbon & Hyde is here to prove them wrong. Born into a family of fine jewelers, Oren Katz…

Read More

#240 How to Polarize to Magnetize Through Your Branding with Re Perez

By Tracy Matthews | February 25, 2020

Jewelry designers are a kooky lot. We know how to embrace the weird that makes us unique in a world that would often rather stifle it. My friend Re Perez…

Read More

#239 How to Use Snail Mail to Grow Your Sales with Miriam Schulman

By Tracy Matthews | February 18, 2020

When was the last time you got a fun surprise in the mail from a brand you like? The truth is, not a lot of companies aren’t sending out snail…

Read More

Get Social!