The Blog

#154 Your Guide to Attracting Killer Holiday Press

By Tracy Matthews | June 19, 2018 | 0 Comments

Growing your jewelry business starts with growing brand awareness.   If people don’t know who you are, they can’t fall in love with your jewelry!   The best way to…

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#153 Like a Boss Part 2: How to Hire and Lead Your Team Professionally

By Tracy Matthews | June 11, 2018 | 0 Comments

Conflict resolution is a big part of leading your team professionally.   When you do this right, you breed a culture of accountability, trust, and support.   But when you…

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Questions to Ask Yourself When Partnering with a Wholesale Jewelry Supplier

By Tracy Matthews | June 7, 2018 | 0 Comments
partnering with a wholesale jewelry supplier

If you’re considering partnering with a wholesale jewelry supplier, there are some things you need to know.   Maybe you’re wondering what a wholesale jewelry supplier even is or why…

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#152 Like a Boss Part 1: How to Hire and Lead Your Team Professionally

By Tracy Matthews | June 5, 2018 | 0 Comments
hire a team for your jewelry business

Your goal as a business owner is to only do the work you love.   It’s really possible if you learn how to hire a team of people who are…

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#151 Is Brick and Mortar Really Dead? How to Navigate the Crazy Changes Going on With Wholesale Right Now

By Tracy Matthews | May 30, 2018 | 0 Comments

Even though lots of people think retail is going away for good, there’s proof it’s not. In fact, brands like Warby Parker, which started out as an online brand, are…

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#150 How to Build Recurring Revenue with Jewelry Subscription Boxes with Michael Adams

By Tracy Matthews | May 22, 2018 | 0 Comments

Can you add recurring revenue to a jewelry business? The answer is yes. Recurring revenue is the holy grail of sales, why? Because your customers pay you every month (or…

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#149 How to Know if It’s Time to Lean in or Quit

By Tracy Matthews | May 15, 2018 | 0 Comments

It’s normal to question your business now and then. I see this all the time when new designers join our community. They say before joining us they were about to…

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#148 5 Surprising Ways to Increase Sales on Your Jewelry Website This Month (and for the Long Haul)

By Tracy Matthews | May 8, 2018 | 0 Comments

Selling jewelry on your website is all about experimenting! What worked last year might not cut it anymore. Instead of getting overwhelmed, just get started listening to this episode because…

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#147 What it really takes to make a $50K salary as a jewelry designer

By Tracy Matthews | May 1, 2018 | 0 Comments

It’s possible to earn a salary as a business owner. You don’t have to settle for leftovers. In fact, I highly recommend this strategy and I teach designers how to…

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#146 How to Become the Exclusive Jewelry Designer for a Blockbuster Film w/ Black Panther's Douriean Fletcher

By Tracy Matthews | April 24, 2018 | 0 Comments

It’s moments like this I’m reminded JUST how much I love what I do. We started remixing our podcast episodes into YouTube videos last year (we figured we should up…

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