Designer Spotlight: Chelsea Farmer

A brief story of what you do and why you do it.

I’ve always has a passion for arts. I grew up painting, drawing, sewing and learning new crafts on a weekly basis. I always knew I wanted a creative career I just wasn’t sure how to obtain that. My job allows me to create meaningful, inspirational pieces for my customers. I often hear “It’s exactly what I didn’t even know I wanted” and that to me is one of the best comments a customer can make.

How did you get into jewelry design?

I have been making jewelry as long as I can remember. In high school I got an internship at a local bead store through DECA. After I graduated I became manager of the shop and started to focus more on finding my own style. It was an amazing place to work! We always had different jewelry artists come in and teach classes which I sat in on to learn as much as possible. I’ve since studied at the Gemological Institute of America and am constantly looking to learn new techniques and take new courses. I strongly believe you can never have too much knowledge on your trade.

What makes your collection unique?

We really pride ourselves in being an eco-friendly company. We use recycled and reclaimed fine silver and bronze in all of our creations. We also love mixing my bohemian style with my mom’s country western style which I think sets our designs apart.

What are your inspirations?

Bright bohemian textiles, rusted barn tin, wildflowers, vintage dishes, literally everything! We often travel to barn sales and flea markets taking photos all of the little trinkets and funky furniture for our inspiration board. I believe one of the best parts of having a creative mind is that you find inspiration everywhere you look!

How are you making a difference in your life?

A portion of the proceeds of each sale are donated to two organizations we care deeply about, The Hands & Feet Project and The ASPCA. Seeing the impact that we can make has taught me to not take for granted what all I have been blessed with. I find joy in knowing that we are helping making a difference in the lives of many animals and orphans.

What's something unusual about you that makes you “you”?

I would say my style. I’m not afraid to mix colors, patterns or lifestyles. I wear what I love and make it work, something allot of people seem to struggle with when trying to “fit in”. I think if you love it wear it, no matter what “trend” it fits in with at the moment.

What is the biggest struggle in running your jewelry business like a business? OR What is your biggest success in running your business like a business?

When I started HorseFeathers back in 2009 it was just a part time gig. I never expected it would become the full time job for me and my mom. I started HFG because I love creating, not because I love business. I think the hardest part of running my business now is finding the resources to help me gain more knowledge on the actual business side of things.

About Chelsea

Chelsea Farmer, and her mom Tammy Asher, have been best friends from the beginning and in 2009, they harnessed that friendship and turned it into a business partnership, launching HorseFeathers from their hometown in Western Kentucky. From barn sales to style consultations, the HorseFeathers brand quickly came together – exemplifying heirloom quality at everyday cost.


Twitter: @horsefeathers13
Instagram: hfgifts


  1. Lindsay on September 15, 2012 at 5:08 pm

    I have many pieces of art from Horsefeathers and let me tell you there is not a time that I have worn my beautiful pieces of jewelry that I do not get compliments on them. All of my jewelry has meaning and a ton of beauty behind it. I would recommend Horsefeathers to ANYONE for any occasion of just wearing there jewelry on a daily basis all the way to jewelry for a wedding. Tammy and Chelsea are truly amazing people and are super talented. Im team Horsefeathers all the way 🙂

    • admin on September 17, 2012 at 9:54 am

      Love love the horsefeathers line. Thanks so much for your comment on Chelsea’s gorgeous work.

  2. Sheridan kennedy on September 16, 2012 at 3:01 am

    I really enjoyed reading about your journey into jewelry Chelsea. And thanks to Flourish & Thrive for bringing us these stories and insights every week!

  3. Carol Creech on September 17, 2012 at 10:16 am

    Great to read more about you, Chelsea! And thanks for mentioning this site – I signed up and am already getting some great tips. Fantastic stuff, ladies!

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