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Insider secrets into outsourcing your production overseas – interview with Wendy Richmond

Last week I interviewed overseas jewelry production guru, Wendy Richmond. In this short interview we chat a little bit about her background as a jewelry designer and her path that lead to her new business, Fashion Assembly Line. Wendy works with jewelry designers to help them set up and outsource their jewelry production overseas. There are a lot of benefits to doing this including reduced production costs, increased profits and creation of a regular and timely product delivery schedule. She started out just like all of us: doing everything herself. Now, she helps designers establish reliable beneficial overseas outsourcing relationships.

Watch below as Tracy and Wendy chat about outsourcing jewelry production, benefits and strategies.


  1. mimi on February 6, 2013 at 2:46 am


    I have a prototype but I’m looking for mass production but I’m afraid of doing it over sea. Maybe product might be damage or not making my jewellery exactly the way I want. Is this something I should be worry about? I just have one or question, what company do you recommend over sea? Great tip by the way.

    Thank you

  2. mimi on February 6, 2013 at 3:02 am

    Hi me again

    I forgot to ask one more question, do I have to go over sea to make it happen? If you would be so kind to let me know.

    thank you again

  3. victor hess on April 3, 2014 at 2:48 am

    Hi, I am looking for a list or directory of vendors from whom I can source and produce jewelry from overseas. Is there a one stop shop that I can approach representing all these vendors or would I have to find them on my own? Appreciate any comments/help I can get.

  4. Melinda O'Keefe on April 15, 2014 at 11:43 am

    I own a studio that assembles jewelry for designers, all made here in the United States. We have no minimum, we work with every designer, taking their samples, specs and direction to produce a few pieces or thousands of pieces for wholesale or retail orders.

    We also have repaired and re-done several disastrous outcomes for designers that have gone over seas to produce their product. While the Chinese are good at hand making one of your necklaces as per your instruction one time, it will be the next 100 or 10000 pieces that come back completely wrong, which will leave you quite disappointed, discouraged and stressed to make everything right again and in a hurry, because you had a deadline to meet with Nordstrom and they don’t give a flying fig newton the mess you’re in. They will drop your order and you as a vendor, never to use you again. You’re out the money in Chinese hack assembly, the freight, the custom duties and the time it will take you to unpack and take apart each and every piece to salvage, if you can.

    I’ve been a proponent of keeping jewelry assembly made in the USA for years. yes, we’re more expensive, but you get quality, guaranteed work done by the mad skills of the Jewelry Assembly Chicks. We take great pride in making your pieces better than you. We’d be happy to help anyone looking to expand their company and keep it American Made.

  5. Tracy Matthews on April 15, 2014 at 1:01 pm

    Melinda, Yes we know about you and I believe many of our designers are working with you now! awesome!

    will you be adding metal-smithing, casting and cleaning to your list of manufacturing…??