Creating Collections That Sell – WELCOME ISGB ATTENDEES


We Created a Step-by-Step Guide to Help Optimize Your Collections and Double Your Jewelry Business!



This FREE Guide…

Will teach you how to Create a Collection that flies off the shelves! You will learn:

  • The Key Elements for Developing a Cohesive Collection
  • How to Define Your Signature Style
  • Pricing & Merchandising your Collection for Sales
  • Collection Development Timelines

Learn how to tell a story with your work and to design pieces that merchandise well together

A cohesive collection is essential regardless if you are selling direct to consumer, in person, in your own retail store, on your website, Etsy shop or to wholesalers who are reselling in their stores. But it can be tough to find that perfect combination of elements necessary for developing a collection that makes sense to buyers.

Whether you are new to jewelry design, or if you have been at it for awhile, Creating Collections That Sell is an indispensable resource.
Thanks for joining Robin at the ISGB Gathering!

Click the Button Below to Download Your FREE Guide Now!

Tracy Matthews

Tracy Matthews is an eco-luxury jewelry designer specializing in bespoke engagement rings, wedding bands and heirloom redesign. Her mission is to help designers get their work on more DREAM clients and raving fans.


Robin Kramer

Robin Kramer is an independent sales and marketing consultant. She has an impressive history with leaders in the retail industry that have built their brands on innovative merchandising and strong service cultures.

My entire attitude and outlook for my jewelry business has turned around.
I was going into my 10th year and felt like a complete failure. I was heavily contemplating quitting my jewelry business. Now, not only is my business thriving, but my entire attitude and outlook for my jewelry business has turned around. I learned how to create a proper collection and how to present it to wholesale clients and the press.
Brooke Mosher,
I was picked up by a few of my top 10 dream accounts…
At the summer NY Now show, I was able to open more new accounts and attract more traffic to my booth. This is because F&T helped me to focus on developing a stronger collection for my dream stores, spend more time marketing to the dream stores and improve my overall booth presentation. I was picked up by a few of my top 10 dream accounts (Virtu, Kuhl Linscomb) and I reconnected with some old accounts (Laughing Dog Gallery, Grand Hand Gallery).
Ann Chikahisa,

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