Stop wasting time sending emails and making phone calls that don’t get returned.
It’s time to discover the proven strategies that actually land your perfect stores (a.k.a. wholesale accounts), and help you build your brand, beautifully — even if your business is still new, or on the smaller side.
Does this sound like you?
- You currently sell (or plan to sell) your jewelry in retail stores or wholesale venues and trade shows, and you want to expand. You’re ready to get your jewelry noticed by your DREAM accounts.
- You want to master your approach to sales, marketing, and getting press so you confidently approach retailers to develop long-lasting relationships, and a cycle of consistent reorders.
- You want to brand yourself like pro, so your jewelry gets discovered, makes a BIG impact on your dream stores, and stands out in a sea of competition. That means having your wholesale dossier in order and your jewelry priced for profitable wholesale.
- You want to understand the how and why retailers buy, to give your brand a competitive edge in wholesale.
Unfortunately, all that’s easier said than done, right? While you know selling wholesale has the power to make you more money (by increasing sales and diversifying your revenue streams), and give you serious credibility… selling your jewelry wholesale can also be difficult and frustrating!
So you have two choices:
Choice #1: Learn through trial and error — making plenty of mistakes along the way with no guarantee of success…
OR
Choice #2: Let us share our knowledge and experience to help YOU skip the learning curve, and get straight to success with your DREAM retail stores!
INTRODUCING
Mastering Wholesale
Mastering Wholesale is a complete A-Z blueprint for building and growing a thriving wholesale jewelry business that will exponentially increase your brand’s exposure, attract HUGE, consistent orders from your DREAM stores, and make you the gotta-have brand that is on the tip of everyone’s tongue.
Here’s the deal, Jewelry Designer:
Building a wholesale jewelry business is like building a house: You need to lay a firm foundation and set up an effective framework before you start decorating the walls.
That’s exactly why the calling, emailing, sending postcards, and dropping in to introduce yourself approach to landing retail accounts might leave you feeling frustrated and defeated. You don’t have a real plan in place, and you’re throwing stuff at the wall to see what sticks.
That’s why we’ve designed this virtual course, MASTERING WHOLESALE:
To teach YOU, the designer and maker who’s sick of wasting precious time getting “crickets” in response to their emails and calls, the EXACT strategies and tools that will make you look like a pro (even if you are a newbie).
THE SPARKLING TRUTH:
Most of the famous designers you know, like Irene Neuwirth, Dana Kellin, Chan Luu, etc. got their exposure, gained their credibility, and earned their top-selling status by selling wholesale to stores.
HERE IS A LITTLE SNAPSHOT OF WHAT YOUR BUSINESS COULD LOOK LIKE IN 5 WEEKS
- You’ve skipped the learning curve (no more 2 AM “research sessions”, woohoo!) and are already impressing retail buyers by being fully prepared and professional.
- You’ve already increased your sales by creating a cohesive, marketable collection that is priced for wholesale — without being too cheap.
- Your brand is effortlessly building credibility, getting real press and media exposure, and attracting more DREAM clients with the new exposure from retail accounts.
- You have the beginnings of several long-lasting buyer relationships that will result in repeat orders that account for 80% of your sales… which means your jewelry earnings go from “supplemental income” to real money, honey.
Join Mastering Wholesale and take the fast track to wholesale success!
**UPDATE**
We Are Officially Retiring The Mastering Wholesale Course on 6/15/19 Forever! This is Your FINAL CHANCE To Join The Program That Has Dramatically Increased Revenues and Scaled Hundreds Of Jewelry Wholesale Businesses!
SUCCESS STORIES
I was picked up by a few of my top 10 dream accounts…
At the summer NY Now show, I was able to open more new accounts and attract more traffic to my booth. This is because F&T helped me to focus on developing a stronger collection for my dream stores, spend more time marketing to the dream stores and improve my overall booth presentation. I was picked up by a few of my top 10 dream accounts (Virtu, Kuhl Linscomb) and I reconnected with some old accounts (Laughing Dog Gallery, Grand Hand Gallery). — ANN CHIKAHISA, CHIKAHISASTUDIO.COM
Transformed 1 Gallery Account to the Top-Selling Designer at 6 Stores!
Working the Mastering Wholesale system helped me transition from just 1 gallery account to becoming the top-selling designer in 6 stores. The relationship building techniques in the program just flat out work. If you’re ever guessing why you aren’t getting the response you’d like from store owners for your designs, take this program. It will transform your approach to selling to stores and you’ll see an ROI. —KRISTEN BAIRD-RABUN, KRISTENBAIRD.COM
Our Business is Up 65% Year After Year and Continues to Grow Beyond
7-Figures!
“Before we implemented the Mastering Wholesale System, we were struggling with several of our reps. We already had a thriving wholesale business, but we knew that we weren’t as profitable as we could be. Working Robin’s system allowed us to build a better relationship with our reps, create more profitable collections and build stronger relationships with our buyers. Our business is up 65% year over year and continues growing beyond 7-figures.”
— ALLISON BLAKE, SOULKU.COM
SUCCESS IN WHOLESALE WILL CHANGE YOUR BUSINESS…
Gain Exposure for your Brand, Online and Off (and Keep Getting Eyes on Your Designs).
While the internet has a global reach, it’s really just one venue people go to when they are buying jewelry.
Think about it: There’s nothing better than stumbling into a small boutique and “discovering” that gorgeous, teal scarf by an indie designer that you NEVER would have found otherwise.
You buy it, and every time you wear it, strangers walk up and ask “Where did you get that?”
That’s how YOUR jewelry should be discovered too.
Become a Trusted, Well-Known Brand
What is the difference between a home craft jewelry hobbyist and a high profile jewelry designer?
Nothing… besides the perception of your potential clients.
When a customer (or stylist or editor) walks into their favorite boutique and sees your jewelry under the glass or hanging from a display, you immediately gain their trust in the quality, style, and professionalism of your products.
Are you ready to become a “real” brand?
Generate Regular Sales, Make More Money, and Create Additional Revenue Streams to Boost Cash Flow
You know the wonderful thing about selling to stores? The potential to sell multiple units in one order.
Plus, your retail partners also become partners in sales and marketing, increasing your potential to reach more jewelry addicts as well as improving cash flow in your business.
If the lower margins don’t seem as appealing as selling your pieces one-by-one over the internet, remember: you have the potential to scale, small or large, selling to stores.
Repeat after me: “Wholesale = more bang for your buck, and better return on your time investment!” The potential for growth is HUGE!
Set up Systems, Maximize Your Production Potential, and Improve Your Design Process
When selling to stores, you have the opportunity to move your inventory in large quantities.
While buyers may order just 12 pieces to start, over time, you’ll be attracting orders potentially of 20, 30, or even 100 units!
The larger orders lead to two incredible changes in your business:
- You’ll have an immediate “test” market for feedback on your designs allowing you to narrow your design focus to collections that are actually selling (no more guessing about what is working).
- You’ll have a unique opportunity to create an efficient production process to meet the order demand.
And there’s one more benefit you didn’t even think about: more creativity and a more enjoyable design process! (Wouldn’t you say YES to that any day??)
Build Long Lasting Relationships
One of the greatest joys of the biz is creating long lasting-relationships with your retail partners.
While selling online usually involves selling individual pieces to strangers, selling to retail stores creates partnerships with your buyers and reps in addition to the end consumers.
Translation? Your success is their success and vice versa. They need talented designers like YOU to stay in business (and get their clients drooling over your most recent shipment). Strong relationships are the name of the game, so remember that you’ll build a cycle of repeat business, monthly.
How awesome does that sound? Monthly reorders, the ability to predict your income… woot!
So… Are You Ready to Attract Your DREAM Store Buyers, Gain Exposure and Become the Designer That’s on the Tip of Everyone’s Tongue?
Choose the plan that work’s best for you. Lifetime access included.
Pay in Full
- SAVE $100 - Pay in Full
- The Complete MW System
- 20+ Trainings, Cheatsheets & Checklists
- All Course Scripts, Templates, & Bonuses
- 100% Online Learning + Mobile Friendly
- 6 Months in the Diamond Insiders Community
- Robin’s “How to Turn a Conversation into a Sale” audio
- The Flourish & Thrive Academy Systems Manual for Selling to Stores
- Access to all 3 of Robin's Flourish & Thrive LIVE event talks
Payment Plan
- The Complete MW System
- 20+ Trainings, Cheatsheets & Checklists
- All Course Scripts, Templates, & Bonuses
- 100% Online Learning + Mobile Friendly
- 6 Months in the Diamond Insiders Community
- Robin’s “How to Turn a Conversation into a Sale” audio training
- The Flourish & Thrive Academy Systems Manual for Selling to Stores
- Access to all 3 of Robin's Flourish & Thrive LIVE event talks
**UPDATE**
We Are Officially Retiring The Mastering Wholesale Course on 6/15/19 Forever! This is Your FINAL CHANCE To Join The Program That Has Dramatically Increased Revenues and Scaled Hundreds Of Jewelry Wholesale Businesses!
A letter from the founders…
Hi there!
We’re Tracy and Robin! We founded Flourish & Thrive Academy because we are passionate about helping wildly talented designers and makers like you get the exposure you deserve.
Tracy started her first jewelry business selling to retail stores back in 1998. Over the course of 11 years, her designs were sold in over 350 boutiques and specialty stores around the world.
Robin is obsessed with wholesale! She’s a master of building relationships with retail partners. During my five year stint as director of sales, Dogeared jewels and gifts wholesale business grew by 800%!
We combined our 40+ combined years of experience in the art of wholesale to help you get the type of results that companies like Dogeared and Colleen Mauer Designs have experienced.
MASTERING WHOLESALE COURSE CURRICULUM
How to Get Started (Or Restarted) in Your Wholesale Business: The Basics
In the first module we will help you pull together the fundamentals of a wholesale business the RIGHT way. You’ll discover how to develop your collection with a wholesale strategy in mind, the essentials you need to create a total brand package, and our expert strategies for making the most of your wholesale experience.
- Wholesale:: an Overview
- Developing a Collection for Wholesale that Blows Buyers Away
- Wholesale Essentials for Creating a Total Brand Package
- Making the Most of Your Wholesale Experience
We’ve Also Included the Following Resources & Bonuses:
F&TA Wholesale Terms Cheatsheet
Get caught up quick on the wholesale terms and you will be talking like a pro in no time. ($98)
F&TA Tradeshow Guide
It’s your turn to be the talk of the tradeshow. Learn how to stand out and shine! ($298)
F&TA Sales Scripts & Templates
These professional scripts and templates will add an immediate upgrade to your credibility. They include email swipe scripts for outreach, follow up and reorder scripts. We cover multiple scenarios... Even repairs, orders not selling and sale or return. ($298)
F&TA Wholesale Guest Speaker Interviews
Interviews that complement each module PLUS many more that will be added on an ongoing basis. ($2498 – well, really priceless)
And to Make Sure You're Supported Every Step of the Way, You'll Also Get A 6-MONTH MEMBERSHIP TO
FOR EXTRA SUPPORT & LIGHTNING-FAST RESULTS
What if you could skip past the mistakes nearly ALL independent jewelry designers make?
You can. I’ve got your back, darling. Diamond Insiders has everything you need inside to go from barely keeping up to feeling accomplished with daily support and productivity tools.
Your membership gets you:
- Monthly mentorship from our Flourish & Thrive-certified coaches
- Specific feedback on what’s next for your business and your brand
- Access to the training vault & core success pack
- Monthly accountability circle where you’ll check in with a coach, celebrate your achievements and share what you’re working on
- Two monthly “office hours” calls to get questions asked
- Fun contests where you can win private coaching calls with Diamond Insider coaches
- Immediately feedback inside the private Facebook group, where you can ask us anything (and share your wins so we can celebrate with you!)
All this is INCLUDED when you invest in Mastering Wholesale. Fair warning: the majority of our members choose to continue their memberships after their 6 months is up, because the return on investment is THAT good!
Total Bonus Value: $3,687
Here’s everything you get when you join
Mastering Wholesale today
- The Complete Mastering Wholesale Core Program ($8,000 value)
- F&TA Wholesale Terms Cheatsheet ($98 value)
- F&TA Tradeshow Guide ($298 value)
- F&TA Sales Scripts & Templates ($298 value)
- F&TA Wholesale Guest Speaker Interviews ($2498 value)
- BONUS SUPPORT: 6 Months Access to Diamond Insiders Mentorship, Private Facebook Forum, + Office Hours and Member super shares ($495+ value)
All this in a private “classroom” environment with built-in accountability to make sure you do the work.
When you add it all up, that’s a total value of $11,687, making Mastering Wholesale a ridiculously low investment.
OUR NO OBLIGATION LOVE IT OR LEAVE IT GUARANTEE!
As always, we want you to be COMPLETELY SATISFIED with our Mastering Wholesale course. That’s why we offer a no-risk, money-back guarantee.
Try it out for two weeks! If you do the work, show us your results and you are still not satisfied, we’ll refund your money.
*Must ask for refund within two weeks of payment.
Imagine: Your Jewelry in Your DREAM Boutiques and Specialty Stores Around the World…
Imagine: Rocking Trade Shows Like a Boss, and Feeling Like a Seasoned Pro (Even if You’re Still New to the Business!)
Pay in Full
- SAVE $100 - Pay in Full
- The Complete MW System
- 20+ Trainings, Cheatsheets & Checklists
- All Course Scripts, Templates, & Bonuses
- 100% Online Learning + Mobile Friendly
- 6 Months in the Diamond Insiders Community
- Robin’s “How to Turn a Conversation into a Sale” audio
- The Flourish & Thrive Academy Systems Manual for Selling to Stores
- Access to all 3 of Robin's Flourish & Thrive LIVE event talks
Payment Plan
- The Complete MW System
- 20+ Trainings, Cheatsheets & Checklists
- All Course Scripts, Templates, & Bonuses
- 100% Online Learning + Mobile Friendly
- 6 Months in the Diamond Insiders Community
- Robin’s “How to Turn a Conversation into a Sale” audio training
- The Flourish & Thrive Academy Systems Manual for Selling to Stores
- Access to all 3 of Robin's Flourish & Thrive LIVE event talks
**UPDATE**
We Are Officially Retiring The Mastering Wholesale Course on 6/15/19 Forever! This is Your FINAL CHANCE To Join The Program That Has Dramatically Increased Revenues and Scaled Hundreds Of Jewelry Wholesale Businesses!
SUCCESS STORIES
I landed 3 new DREAM accounts just after taking Mastering Wholesale!
The course has me well equipped to grow the wholesale side of my business even more this year. Coming from a sales background, I felt the sales training was on-point. I would definitely recommend the course because it covers everything you need to know from A-Z for success in wholesale. — EMMY TRINH, EMMYTRINH.COM
The entire course is invaluable, especially the training on pricing for wholesale.
As a newbie to wholesale, I was a little nervous about reaching out to stores on my own. I now feel totally professional and prepared, like I have been selling in stores for years. The entire course is invaluable, especially the training on pricing for wholesale. I’m glad I understand all of the costs and calculations involved so I don’t “shoot myself in the foot” later. — GINGER HERBEIN, SINCERELYGINGERJEWELRY.COM
My entire attitude and outlook for my jewelry business has turned around.
I was going into my 10th year and felt like a complete failure. I was heavily contemplating quitting my jewelry business. Now, not only is my business thriving, but my entire attitude and outlook for my jewelry business has turned around. I learned how to create a proper collection and how to present it to wholesale clients and the press. — BROOKE MOSHER, BROOKLYNDESIGNS.CA
If you intend to approach retailers, do yourself a favor and take this course FIRST!
Like all F&TA courses, Mastering Wholesale is well thought out, delivers amazing content and is manageable in terms of time and budget. I really enjoyed the training on pricing plus I felt totally prepared to approach retailers because of the step-by-step guidance I received. I’m no longer consigning my jewelry and I gained several new accounts after taking the course. — CATHERINE PRESTON, CATHERINEPRESTONDESIGN.COM
**UPDATE**
We Are Officially Retiring The Mastering Wholesale Course on 6/15/19 Forever! This is Your FINAL CHANCE To Join The Program That Has Dramatically Increased Revenues and Scaled Hundreds Of Jewelry Wholesale Businesses!
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