brand identity

Episode #574: Why Most Creative Founders Build Busy Businesses Instead of Iconic Brands

By Tracy Matthews / February 24, 2026

What if everything you were told about growing your creative business was completely backwards? Most jewelry designers and creative entrepreneurs I know are not lazy. They are not unmotivated. They are working their absolute hearts out, posting every…

The Secret to Building a Die-Hard Community (Hint: It’s Not About You) with Lindsey Marie

By Tracy Matthews / June 19, 2025

What Happens When You Stop Making Your Business About You I’ve been in Lindsay Marie Zastro’s world for a few years now, and there’s something different about the energy at her Powerhouse Women events. Last year, 800 women…