Desired Brand Effect Collective

Why Creatives Are Conditioned to Avoid Their Finances (And How to Fix It) with Catherine Licari

By Tracy Matthews / July 23, 2025

The Fashion Industry Awakening That Changed Everything What happens when a fashion magazine assistant realizes that the most talented designers are going out of business, not because they lack creativity, but because no one taught them how to…

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Why You Should Thank Every Asshole in Your Life + The Million Dollar Question That Reveals Your Money Blocks with Danielle McKinley

By Tracy Matthews / July 16, 2025

When Your Money Story is Secretly Running Your Business Have you ever wondered why you seem to hit the same income ceiling year after year? Or why looking at your financial statements makes you want to hide under…

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The Future of Flourish & Thrive Academy

By Tracy Matthews / July 1, 2025

The Future of Creative Business: How My Reinvention Is Changing Everything What does it take to completely transform a thriving business while staying true to your core mission? For me, it meant facing my deepest fears, making difficult…

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