Plan BIG

Episode 496: 5-Step Holiday Planning Process Every Jewelry Brand Needs to Execute Now

By Tracy Matthews / October 2, 2024

I know you’re probably swamped this time of year with the holidays right around the corner. It’s easy to lose sight of your goals and get distracted – both professionally and personally – with all the distractions this…

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Episode 495: How to Use AI Tools to Pitch Holiday Publicity (and a lot more) with Callan Faulkner

By Tracy Matthews / September 24, 2024

Managing a business can take so much time. Whether you have a team of employees or have to do everything yourself – managing your business probably takes more time than you’d like. Today’s guest Callan Faulkner is an…

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Episode 494: How to Create User Generated Content Viral Videos With Phil Vilk

By Tracy Matthews / September 17, 2024

“I feel like I spend more time on content creation than making Jewelry.” If that line resonated with you – you’re not alone. Creatives often reach out to me expressing that they want to spend more time working…

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Episode 493: How 5 Designers Grew to High Sale Months – Must Listen

By Tracy Matthews / September 12, 2024

How much ROI can you get in ONE year by investing in yourself? Today is a very special episode of Thrive By Design – because I have a panel of women who have all become successful Jewelry business…

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Episode 492: 4 Ways to Create More Magnetic Marketing This Holiday Season

By Tracy Matthews / September 10, 2024

Make this your highest revenue holiday season ever! It may only be September – but the holidays are almost here. And for Jewelers – this is our busiest time of the year. Don’t waste the holiday season chasing…

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Episode 491: A Brave Move to Follow Her Artistic Dreams With Nicole Fedele

By Tracy Matthews / September 4, 2024

Would you have the courage to change cities to follow your dream? Today’s guest Nicole Fedele – a recent Laying the Foundation graduate – did just that. Nicole lived in one of the biggest cities in the world…

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Episode 490: Going Against Her Culture and Landing a Today Show Segment with Marion Gaude

By Tracy Matthews / August 29, 2024

Talking Jewelry on the Today Show during the Paris Olympics Today’s Thrive By Design guest Marion Gaude – a French designer –  has an amazing story of how she ended up as a surprise guest on one of…

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Episode 489: From Hitting Rock Bottom to Her BEST Year Yet with Laura Stamper

By Tracy Matthews / August 27, 2024

What would you do if you lost everything? That happened to today’s guest Laura Stamper. In just 3 months – she lost everything.  Her husband, her house, and her art studio. But Laura didn’t let that stop her.  …

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Episode 488: Why Your Marketing Isn’t Making Sales – It’s not what you think!

By Tracy Matthews / August 22, 2024

Do you ever feel like the wrong people are buying from you? Many of my students come to me with a vision of their dream customer. The problem?   The only people buying their Jewelry are outside their target…

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Episode 487: How to Add Permanent Jewelry To Your Business For Holiday With Ashley Donnell

By Tracy Matthews / August 15, 2024

“Cheap ain’t loyal” That’s what my friend Ashley Donnel said when I asked her how she justifies charging more for permanent jewelry than her competitors. In today’s episode, Ashely – owner and founder of The Babe Standard, an…

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