train your customers

Episode 490: Going Against Her Culture and Landing a Today Show Segment with Marion Gaude

By Tracy Matthews / August 29, 2024

Talking Jewelry on the Today Show during the Paris Olympics Today’s Thrive By Design guest Marion Gaude – a French designer –  has an amazing story of how she ended up as a surprise guest on one of…

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Episode 489: From Hitting Rock Bottom to Her BEST Year Yet with Laura Stamper

By Tracy Matthews / August 27, 2024

What would you do if you lost everything? That happened to today’s guest Laura Stamper. In just 3 months – she lost everything.  Her husband, her house, and her art studio. But Laura didn’t let that stop her.  …

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Episode 488: Why Your Marketing Isn’t Making Sales – It’s not what you think!

By Tracy Matthews / August 22, 2024

Do you ever feel like the wrong people are buying from you? Many of my students come to me with a vision of their dream customer. The problem?   The only people buying their Jewelry are outside their target…

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Episode 487: How to Add Permanent Jewelry To Your Business For Holiday With Ashley Donnell

By Tracy Matthews / August 15, 2024

“Cheap ain’t loyal” That’s what my friend Ashley Donnel said when I asked her how she justifies charging more for permanent jewelry than her competitors. In today’s episode, Ashely – owner and founder of The Babe Standard, an…

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Episode 486: Key Takeaways From Powerhouse Women + My Mastermind Weekend

By Tracy Matthews / August 14, 2024

Putting Yourself in the Room with Powerful People One of the biggest mistakes I see creatives and business owners make is trying to do everything on their own. I attribute many of my recent successes to getting in…

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Episode 485: Unmask Yourself With Paula Owen

By Tracy Matthews / August 7, 2024

Do you feel like you wear a mask as you go through life? In today’s Thrive By Design podcast episode, meet Paula Owen – a photographer who has the special ability to see the different masks that people…

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Episode 484: Light Work in Action: How Spiritual Principles Transform Your Business with Jessica Zweig

By Tracy Matthews / August 1, 2024

Reclaim Your Feminine Power, Live Your Cosmic Truth, and Illuminate the World It’s easy to get lost in the daily business grind. Focusing on working as many hours as possible and concentrating solely on sales, profits, and losses.…

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Episode 483: How to Optimize Your IG Bio Pinned Posts to Grow Your Sales

By Tracy Matthews / July 30, 2024

Gather Leads Automatically with your IG bio Your IG Bio is one of your most powerful tools for raising your brand’s awareness and gathering leads. Unfortunately, most IG bios are unoptimized and perform poorly. In today’s Thrive By…

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Episode 482: How to Use Etsy To Acquire New Customers with Monica Little

By Tracy Matthews / July 25, 2024

EmbedEdit Standing Out on Etsy in a Saturated Market If you’ve been selling Jewelry for awhile, you probably have an opinion on Etsy. When Etsy comes up in conversation, I often hear comments from “it’s too late to…

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Episode 481: Rising Fine Metal Costs? Here’s How to Handle Pricing!

By Tracy Matthews / July 18, 2024

Surviving Rising Metal Prices for Jewelry Business Owners It’s inescapable – high prices are here to stay.  The recent surges in inflation have left us all with higher grocery bills, gas prices, and many other expenses that leave…

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