Showing by category: Podcast

#94 How to Attract Massive Publicity by Applying for Grants and Awards
“Fake it ‘til you Make it” I used to say that to my yoga students all of the time when I would teach them arm balances. Guess what, it works! They would believe they could levitate and eventually they did. Do you get uncomfortable at the thought of faking it till you make it? I see it this way… If you’re ac [READ MORE]
#93 6 Ways to Work Less and Make More with Your Custom and OOAK Jewelry Brand
Selling MORE jewelry doesn’t always mean making more profits. In fact, when I had a wholesale jewelry business years ago...I was selling about 1000 units a month, generating great revenue, but working my butt off (without the profits to show for it)! Now, I have a multiple six figure jewelry business and only spend about 10% [READ MORE]
#92 How to Hire a Virtual Assistant for Your Jewelry Business with Nathan Hirsch
The best part about owning a jewelry business? You get the choose which 18 hours you work each day! But seriously, did you think having your own business would eat up all your time? Truth is, it doesn’t have to. Getting things done (I know there’s a lot) is possible without working 80 hour weeks! Today, I have my fr [READ MORE]
#91 The 7 Stages to Accelerate Jewelry Business Success
Designers always ask me, “Tracy, how did you create a jewelry brand that consistently generates multiple 6 figures and only spending 10% of your working time in it?” Well, it wasn’t because of the 30 page business plan I wrote! That bad boy just collected dust, never to be looked at again. Truth is: There’s no coo [READ MORE]
#90 10 Content Creation Ideas to Promote Your Next Jewelry Launch
There are so many fun and unique Holidays to plan promotions around! It’s not just during December. People go nuts over National Siblings Day or National Dog Day! No matter the Holiday or event, there’s one piece of the puzzle you can’t afford to forget! Content. You might be thinking, “I sell jewelry, why is co [READ MORE]
#89 Simple Strategy to Sell More via Email Marketing
Pulling off a profitable promotion? It’s definitely within your power! Some designers get discouraged when they run a promo and don’t see tons of sales. You might be feeling like promotions can’t work for you. Maybe you’re scared to get out there and try again. Hold up! There’s one thing you can do to flip th [READ MORE]
#88 How to Create a Marketing Plan for a Jewelry Promotion
Owning a jewelry business is FUN! Being a jewelry designer, myself, I know as well as you… There isn’t anything better than getting an email from a client gushing over the new piece they just bought! It totally lights me up! But don’t get me wrong...not everything is a walk in the park. Even “successful” desig [READ MORE]
#87 How to Build an Email List for Your Jewelry E-Commerce Business
Do you have email list envy? It’s really true what they say, “The money is in the list”....well really the relationship with your list... Whether you’re starting from zero or have a loyal base of customers, everyone can use a little help growing their email list. I actually think I’m addicted to list building. [READ MORE]

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