#90 10 Content Creation Ideas to Promote Your Next Jewelry Launch
There are so many fun and unique Holidays to plan promotions around! It’s not just during December. People go nuts over National Siblings Day or National Dog Day! No matter the Holiday or event, there’s one piece of the puzzle you can’t afford to forget! Content. You might be thinking, “I sell jewelry, why is co [READ MORE]
#89 Simple Strategy to Sell More via Email Marketing
Pulling off a profitable promotion? It’s definitely within your power! Some designers get discouraged when they run a promo and don’t see tons of sales. You might be feeling like promotions can’t work for you. Maybe you’re scared to get out there and try again. Hold up! There’s one thing you can do to flip th [READ MORE]
#88 How to Create a Marketing Plan for a Jewelry Promotion
Owning a jewelry business is FUN! Being a jewelry designer, myself, I know as well as you… There isn’t anything better than getting an email from a client gushing over the new piece they just bought! It totally lights me up! But don’t get me wrong...not everything is a walk in the park. Even “successful” desig [READ MORE]
#87 How to Build an Email List for Your Jewelry E-Commerce Business
Do you have email list envy? It’s really true what they say, “The money is in the list”....well really the relationship with your list... Whether you’re starting from zero or have a loyal base of customers, everyone can use a little help growing their email list. I actually think I’m addicted to list building. [READ MORE]
#86 How to Get Your Jewelry on Celebrities for Free
As a jewelry designer, you can’t help but notice it on everyone. For you, red carpets are not so much about music, movies, or culture...it’s all about the jewelry! Can I get a hellz yeah?! I can totally relate. For the longest time, I wanted to be the designer worn by celebrities. But I didn’t know the first thing ab [READ MORE]
Email Marketing: Finding the Right Provider for Your Jewelry Business
Still on the fence about email providers? Afraid to make a decision or maybe even afraid to learn how it works? We have good news! Technology is always changing. Which means email marketing software is becoming more user friendly every day. Nearly every provider has tons of video tutorials walking you through every step of the pro [READ MORE]
#85 Legal Protection for Your Business with with Lisa Fraley and Genavieve Shingle Jaffe
We’ve all been there. Your business is getting up and running, you have consistent sales, and everything's just peachy! It’s exciting! Then you get a Cease and Desist letter in the mail. Panic. Someone is accusing you of copying their work. But you know you haven’t in your heart and soul. You’ve created [READ MORE]
#84 The #1 Way to Get More Traffic to Your Jewelry Website
Having a jewelry business these days sort of requires you to double as a marketing guru. Or at least it definitely feels that way sometimes! You’re learning new terms like “sales funnel” “pixel” and “brand assets” The big one I’m always hearing about is “website traffic.” All this really means one thi [READ MORE]

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