#60 How to Use Instagram to Spike Your Holiday Sales with Melissa Camilleri
Now that F&TA Live is over...there is only one thing I’m thinking about…. The big debate…. No, not the presidential debate last night (not going to get political here).... But the debate about the new changes in Instagram and how that’s going to affect holiday sales. Debates and elections aside...there’s no ques [READ MORE]
#59 How 6 Designers Grew their businesses like crazy in 6 months
Who do you turn to when you have a question about your jewelry biz? When I was first starting out as a designer, I turned to my friend Suzi, who was a sweater designer. She had been in the fashion industry for a few years and she had great advice, but unfortunately it wasn’t always super relatable to my jewelry business. It ki [READ MORE]
#58 How to Spark Ideas for Headlines that Sparkle with Laura Belgray
Stuck!?! There is nothing more frustrating than feeling like you have nothing good to say (or write)! Let’s get real darlings…we’ve all been there before. Tell me- How many hours have you spent staring at a blank google doc on your computer trying to think of something clever to say? - How many times have you [READ MORE]
#57 Blogging Tips for Increasing Website Traffic
Orlando Bloom...Felix the Cat...Lucky Magazine. Kinda Random topics for a jewelry blog...but they were the topics I chose during my first month blogging back in 2008. Like many of you who are new to blogging, I wasn’t really sure what to write about so I ended up writing about a bunch of random stuff with no strategy behind it [READ MORE]
#56 How to Harmonize Your Workflow with Melissa Kaiserman
The most successful jewelry businesses are born out of what we love to do. Right? I am sure you can relate. So what would it take to grow your business in alignment with your dreams? When I started Tracy Matthews Designs, I was working full time at Nordstrom and jewelry was a side hustle for me. Even though I had big dr [READ MORE]
#55 Converting Looky Loos Into Buyers at Live Events
Curious, have you ever heard about how Robin & I met? Guesses? Well, you might have heard this story before but we met at a trade show in 2006 called the ENK Accessories Circuit Show. You could even say that Flourish & Thrive Academy was born at a Trade Show. My booth was right across the aisle from the Dogeared, and I [READ MORE]
#54 How to Overcome Your Fear of Selling
Do one thing every day that scares you EVERY. SINGLE. DAY. That was a big lesson learned from my sister. When she worked for me back in the TMD, Inc. days, she had screensaver that taunted her to do just that. Why, you might ask? Because facing fear and doing those things that have you shaking in your boots are the exact [READ MORE]
#53 How to Create a Culture of Fun in Your Jewelry Business With Nina Cooper
As a jewelry entrepreneur, what do you do when facing a “must do” task that you REALLY don’t want to do. Or if you have employees, how do you motivate them to tackle the task that no one wants to own? You make it fun! It totally get it, it can seem counter intuitive to mix fun with business. Which seems kinda strang [READ MORE]

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