Designer Spotlight: Jane Usanova Gold
A brief story of what you do and why you do it: My jewelry is handcrafted with love in NY with gemstones and pearls in silver and vermeil and gold-filled materials. How did you get into jewelry design? I have always been creative and liked to experiment since I can remember. As a child I liked to experiment with food and then f [READ MORE]
STOP doing this if you want to get your collection into MORE stores!
Are you having a hard time getting your designs into stores? Or maybe you’ve been selling to stores for awhile, but are struggling to to attract your DREAM stores? You might be making THIS big mistake and you must STOP! Wholesale is my thing! I love the process of building relationships with buyers but I hear the same stories t [READ MORE]
Happy Birthday to Tracy!
Yes, it’s true...today is my birthday and I can’t wait to celebrate! I love my birthday because I love celebrating! Every year, I take the day off, do something that lights me up and sing karaoke (one of my all time favorite things to do)! I also love birthdays because I love to give gifts! So today we have THREE gifts fo [READ MORE]
How to Find Out What Your DREAM Clients Really Want
Have you ever wondered about what your best customers REALLY want from you? If you’re struggling to figure it out, you might not be asking the right questions! Or any questions at all! One challenge I faced when I was building my first business was getting clients to reply when I asked for feedback. That is, until we start [READ MORE]
Designer Spotlight: Cindy Kaiser of La Kaiser
 A brief story of what you do and why you do it: Jewelry making is my passion and colors have always inspired me. I have combined my love for the two by creating jewelry that comes 'alive' through the subtle use of color. I first sketch out the pieces for each collection and then use 3D Auto Cad to create precise renderings of eac [READ MORE]
Don’t Make These ANNOYING Mistakes When Pitching to Stores
Building the wholesale side of your jewelry business is a great way to diversify your revenue and grow your brand! However, it’s really easy to annoy buyers when you are first venturing out and selling to stores. Let me explain… Creating an in-house sales department is a fantastic strategy even if the sales team is only you [READ MORE]
Designer Spotlight: Beth Crowell
 A brief story of what you do and why you do it: I work with sea glass because I absolutely love the beach. Having grown up in MA I have wonderful memories of combing the beaches looking for shells, pretty stones and sea glass. I wanted to create a line that brought the beauty of the shore inside and allows my customers to connect wit [READ MORE]
Easy Hacks to Be More Efficient in Your Business
Quick Question: Do you ever feel like you aren’t being as efficient as you could be in your business? Sort of like the day is over before it even begins? And everything important that needed to get done was passed off till the next day? It’s a frustrating phenomenon! When you aren’t being efficient with your time, your busi [READ MORE]