Designer Spotlight: Louisa Hurst
A brief story of what you do and why you do it: All of Louisa Guild Designs are hand sculpted by me. I use a soft sculptors wax and cast using the lost wax method. I use 14 and 18k, sterling silver, brass with gold filled findings. I Love jewelry and design. I went to school for design and was given my love of jewelry from my grandm [READ MORE]
My Secret to Building a Jewelry Business
Building a jewelry business takes a lot of determination and persistence. Ultimately, it comes down to creating connections with your clients. Recently, I was working with a mastermind designer who had been courting the owner of her ultimate DREAM store. Over the course of the three years, the designer spent time consistently follo [READ MORE]
Designer Spotlight: Shannon Chomanczuk
A brief story of what you do and why you do it: I love creating jewelry, it is a form of therapy and in the act of creating we heal not only ourselves but those that are connected to us through our work. I believe jewelry is more than adornment, that it is a form of self expression, a symbolic token. I want the jewelry I make to hol [READ MORE]
20 Years and $5 Million in Sales: What I Wish I’d Known Sooner
I’ve been in the jewelry business for over 20 years. I think about my journey all of the time, so a few days ago, just for fun, I decided to crunch some numbers. I grabbed my records, starting all the way back to 1993 when I was just doing my jewelry as a hobby, and added up all of my sales. I was blown away by the results of my eff [READ MORE]
Julia Parker
A brief story of what you do and why you do it: It's very important to me to create beauty with meaning. I believe we are influenced by our surroundings and the objects that surround us, so why not have our jewelry hold meaning that reminds us of who we are and what we value? I'm also a numerologist and I know how helpful it can be t [READ MORE]
Email Opt-in Ideas for Jewelry Designers
Just curious: How are you capturing visitors and browsers on your jewelry website? Creating a compelling, brand relevant opt-in offer is essential to staying in touch with potential clients who aren’t ready to buy. Ciao from Italia! One of the things I love about owning an online jewelry business is the flexibility and the abi [READ MORE]
Designer Spotlight: Elizabeth Walker
A brief story of what you do and why you do it: I create and I do it because I love it . There's nothing more gratifying to me then to use my creative ability and make something that can brighten someone else's day. I would have to say that this is my true passion in life I am inspired daily by the beauty of nature, life, and advent [READ MORE]
How to Sell Luxury Jewelry Online
Greetings from Italy… I’ve been here for a few days enjoying Italian food and wine and beautiful Italian fashion. While I was in Rome, I was gazing into the Buccelatti windows drooling over a beautiful emerald and diamond piece. It got me to thinking about Luxury Jewelry (which is often on my mind)... Is your DREAM to build [READ MORE]