#47 How To Get Awesome Testimonials From Your Customers
Have you ever head of the 80/20 rule? Here it is - 80% of your business comes from 20% of your audience. Whoa. And this is why: it’s so much easier (and cheaper) to cultivate a repeat customer than it is to introduce a brand new customer to your jewelry. This is a principle that’s been on my mind a lot this month becau [READ MORE]
#46 How To Build A Personal Brand With Hannah Becker
Have you ever bumped into a stranger at a trade show, or on the street, or in a restaurant and heard them call out - “Oh my goodness, you’re [insert your brand name].” It’s the strangest feeling the first time that it happens. And the second...and the third. Because you begin to realize that you have become one wit [READ MORE]
#45 Using Your Innate Talents to Run a Jewelry Business with Diana House
Let’s take a field trip! Come with me real quick down the crowded aisles of a jewelry trade show. Let’s watch as the scene unfolds… A potential customer steps into the booth of an accomplished jewelry designer and asks: “What made you want to start a jewelry business?” The designer reacts in one of two ways- E [READ MORE]
#44 Developing Blogger Partnerships to Make More Sales With Cassie Boorn
Imagine with me for a minute that you have a chunk of free time to sit down and browse the internet. You’re not working, or networking, or even training. You’re just sitting at your computer with time to look at whatever you want to (hey, I said imagine right?) What are the first three websites you’d visit? Serio [READ MORE]
#43 How to Create a Wholesale Line Sheet that Catches a Retailer’s Attention
You only get one first impression! And…according to Forbes Magazine it takes at most 30 seconds for a total stranger to form their first impression of you. You might be thinking, what does this have to do with my jewelry business? It’s a pretty short answer when it comes to making sales (especially to stores)… [READ MORE]
#42 How to Get Your Jewelry in Stores: 12 Strategies to Increase Wholesale Sales
Do you remember when you were a kid and you dove (or fell) into the deep end of the swimming pool for the very first time? Overwhelming + a little scary, right? That’s the same feeling a lot of designers get when they think about establishing or even increasing wholesale sales for their jewelry biz. And I totally underst [READ MORE]
Happy Birthday to Tracy (2016 edition)!
Hello from Asheville… it’s true...tomorrow is my birthday!. Robin surprised me about 4 times with birthday cakes at dinners and lunches... already. I was literally surprised every single time! At first, I was kind of like... "Robin, come on! We already celebrated." But I eventually just embraced it. There's no stopping [READ MORE]
#41 How To Win A Grant For Your Jewelry Business with Hilary Halstead Scott
It’s the saddest story in the jewelry industry- A talented designer pulls the plug on their jewelry biz too soon because there’s nobody to come alongside them and teach them the business component of their creative passion. It happens WAY too often in our field…but it doesn’t need to ever happen again! Here’s why [READ MORE]

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