Designer Spotlight: Johan Vandamme
A brief story of what you do and why you do it: For my designs I only use quality materials such as sterling silver, Gold Fill, 14 carat gold, freshwater pearls, gemstones, Swarovski crystals and Tahitian Pearls. I design jewelry and make it my daily ritual to always make something because it simply always makes me very happy. It's t [READ MORE]
10 Under-Utilized Strategies to Double Your Holiday Sales
Man it’s H-O-T here in NYC so… You might think we are crazy to be talking about Holiday Sales in July! Well, we aren’t… LOL… Did you know that most buyers place their jewelry orders for the Fall and Holiday seasons by August? Yup, it’s true. When I had my first business about 70% of my orders for September throug [READ MORE]
Designer Spotlight: Tracee Nichols
A brief story of what you do and why you do it: I developed a love of jewelry when my grandma and I would volunteer on Sundays at the local thrift store when I was 9 years old. My job was to sell the pieces in the jewelry case. As I arranged the pieces in the display, I became enchanted by the artistry and beauty of each individual p [READ MORE]
How to Rock Your Holiday Marketing Plan: Made Simple
When I had my first HUGE month in my custom jewelry business, I blew my goal out of the water. Honestly, I couldn’t believe it! I, by FAR, exceeded my expectation of what I was actually capable of. Especially considering that the economy was crap at the time and I was dealing with the aftermath of a failed first business, the re [READ MORE]
Designer Spotlight: Melissa Cruz
A brief story of what you do and why you do it: I've always loved jewelry and looked at it as a fantasy career. After many years of searching for my purpose I decided it was time to make a change and bet on myself for the first time in my life! I design simple everyday fine jewelry because I believe jewelry is an extension of ourselv [READ MORE]
Holiday Warning! Important Dates to Hit to Maximize Holiday Sales!
Question: When are you at your busiest in your jewelry business? What time of year are your sales booming? If you are like MOST jewelry designers and makers, I’m willing to bet that for MOST of you, the busiest sales season runs from September through December. Before my commissioned jewelry days, nearly 60-70% of my annual reve [READ MORE]
Designer Spotlight: Maya Ahluwalia
A brief story of what you do and why you do it: Crusoe Jewelry is born from the distinctive hardware and unique shapes of the maritime world. As a result, each design is crafted in matte-finish silver and bronze to echo the patina'd hardware of vintage boats. Each piece begins with a hand-carved wax model, is cast locally and is fini [READ MORE]
How to Leverage the Slow Summer Season to KILL it During the Holidays
Greetings from Nantucket! Did you hear that July 5th was our 3rd B-day! If you missed the FREE gifts, scroll to the bottom of this post to check them out. Do you love slowing down a bit in the summer as much as I do? I love summer because it’s a time to slow down, refresh and travel to destinations that I either love or that I [READ MORE]

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