Does Marie Forleo’s B-School Really Work for Jewelry Designers? Find out from these designers…
When my wholesale business failed, I was pretty devastated. I spent 11 years building a business that ended up falling flat on its face. In the end, my dream was shattered and I just felt mostly a lot of confusion about my purpose in life. I despised my life at that time. My happiness level was at an all time low and I knew I needed so [READ MORE]
How to Tell a Story with Every Part of Your Jewelry Business
I just love a good story! Don’t you? Great brands know how to tell stories with their written and visual marketing (and so should you). Storytelling is a powerful way to connect to your audience and DREAM clients! Because jewelry is a fantasy product, it’s not something that anyone really needs. However, it IS something tha [READ MORE]
Designer Spotlight: Kamilah Campbell
A brief story of what you do and why you do it: I'm the designer, marketing strategist, packager, photographer (you name it I do it) for The Pink Locket. Designing jewelry gives me freedom on many different levels. I recently wrote a blog post that most of my inspiration comes from my customers and that's the reason I do it. I realiz [READ MORE]
Interview with Marie Forleo + B-School Bonus Suite Revealed
  What gets you excited to get out of bed every morning? One of my favorite things in the world is to wake up in the morning, check my inbox, and see an inquiry for an engagement ring or heirloom redesign. There are many reasons why I love it, maybe because I get to participate in such a HUGE life event, but it’s a dai [READ MORE]
Designer Spotlight: Nicole Humphries
A brief story of what you do and why you do it: I have been a performer for most of my life, and lavish costumes and jewelry come with the territory. When I am on stage I love how the right costume and accessories can help me find my character. I also love how the right jewelry pieces on my everyday life can help me express my indivi [READ MORE]
What Every Designer Ought to Know About Building a Business Online
Are you struggling to get more jewelry sales online? I know what you might be thinking: my customers want to try my jewelry on before they buy it? I am here to challenge that belief! It may seem like online jewelry stores are at a disadvantage. However, with the right formula and a well mapped out online strategy, you are actuall [READ MORE]
Designer Spotlight: Veronica Carrillo
A brief story of what you do and why you do it: Jewelry making has been a passion since childhood. What I enjoy the most of making jewelry is how a hand crafted piece can make an impact on someone. The beauty behind behind meaningful jewelry is that they can bring about joy, happiness or a lovely memory. If one of my pieces can bring [READ MORE]
How Strong Viewpoints Increase Your Sales
Have you ever worried that having a STRONG opinion might turn off DREAM buyers? Or maybe you are worried about taking design risks because it’s too “OUT there” and it might affect your sales? Although it might seem contradictory, having an opinion and a strong viewpoint actually does the opposite. Let me explain…. A [READ MORE]