#51 Your 5 Biggest Sales Roadblocks and How to Fix Them
Before we get started today, find your pulse. Really, do it...feel it beat for a few seconds. What your pulse is for your body, sales are for your jewelry biz. Sales are the lifeblood of your business. If you don’t have sales, you have an expensive hobby...not a business. But even though most of you have heard me sa [READ MORE]
#50 Holiday Sales 2016 Edition
My grandfather used to always tell me “the earlybird gets the worm.” I never totally understood what they meant (even though he woke at 3 am most of his life)... …until my first holiday season with my jewelry business. Here’s a statistic for you- Most jewelry businesses make at least 50% of their revenue durin [READ MORE]
#49 Building Relationships With Social Influencers To Increase Your Sales with Lauren Zavlunov and Jeanne Verger
Social Proof. It looks like this: You see a commercial for Product A on television, and you think that it looks interesting, so you make a mental note to try to look for it later. You log onto your Facebook account and you see a friend share their personal testimony about how much they love Product B, and they post a link to [READ MORE]
#48 Creating A Culture of Celebration + Happy 4th Birthday F&TA
It’s our 4th Birthday today! And we are ready to celebrate! Before we kick off the celebration, I have a party game for you. (It’s not pin the tail on the donkey game- I promise). I want you to spend just a minute thinking of three things that You can celebrate Today. Got them? My challenge to you is to repeat that [READ MORE]
#47 How To Get Awesome Testimonials From Your Customers
Have you ever head of the 80/20 rule? Here it is - 80% of your business comes from 20% of your audience. Whoa. And this is why: it’s so much easier (and cheaper) to cultivate a repeat customer than it is to introduce a brand new customer to your jewelry. This is a principle that’s been on my mind a lot this month becau [READ MORE]
#46 How To Build A Personal Brand With Hannah Becker
Have you ever bumped into a stranger at a trade show, or on the street, or in a restaurant and heard them call out - “Oh my goodness, you’re [insert your brand name].” It’s the strangest feeling the first time that it happens. And the second...and the third. Because you begin to realize that you have become one wit [READ MORE]
#45 Using Your Innate Talents to Run a Jewelry Business with Diana House
Let’s take a field trip! Come with me real quick down the crowded aisles of a jewelry trade show. Let’s watch as the scene unfolds… A potential customer steps into the booth of an accomplished jewelry designer and asks: “What made you want to start a jewelry business?” The designer reacts in one of two ways- E [READ MORE]
#44 Developing Blogger Partnerships to Make More Sales With Cassie Boorn
Imagine with me for a minute that you have a chunk of free time to sit down and browse the internet. You’re not working, or networking, or even training. You’re just sitting at your computer with time to look at whatever you want to (hey, I said imagine right?) What are the first three websites you’d visit? Serio [READ MORE]

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