Selling Tips For Designers Who Struggle With Sales
I’m a rare bird...I actually like sales. And of course, Robin does too! But I wasn’t always this way. I used to tremble before picking up the phone to make a call. I’d have butterflies in my stomach before a meeting with a store or a client (and quite honestly, I might have been a little sweaty too). I was terrified to put [READ MORE]
Summer PR Resources
Last week, we mentioned that we are taking a few weeks off of blogging so that our team can take a little break. We all need a break at times... However, we will be sending you some inspiration and great reading/listening while we are away + we wanted to give you some resources to help make your business a little easier. Our Foc [READ MORE]
The Importance of Replenishing Yourself for All of Your Hard Work
Do you ever feel burnt out or lack creative ideas? Do you find that you are working into the wee hours of the night yet you don’t seem to be creating much progress or traction? Yep, if you are anything like me, you’re probably raising your hand right now! The root of the problem might be something that’s not even on your r [READ MORE]
If You’re Not Making Money on Instagram, You’re Doing It Wrong
Guest post by: Melissa Camilleri, Founder of Compliment, Inc. and the 21-Day Insta-course If you haven’t been living under a rock the past couple years, you’ll know that Instagram should be a key component to your online marketing strategy - especially in an industry as visual as the jewelry business! Engaging on Instagram is [READ MORE]
Designer Spotlight: Johan Vandamme
A brief story of what you do and why you do it: For my designs I only use quality materials such as sterling silver, Gold Fill, 14 carat gold, freshwater pearls, gemstones, Swarovski crystals and Tahitian Pearls. I design jewelry and make it my daily ritual to always make something because it simply always makes me very happy. It's t [READ MORE]
10 Under-Utilized Strategies to Double Your Holiday Sales
Man it’s H-O-T here in NYC so… You might think we are crazy to be talking about Holiday Sales in July! Well, we aren’t… LOL… Did you know that most buyers place their jewelry orders for the Fall and Holiday seasons by August? Yup, it’s true. When I had my first business about 70% of my orders for September throug [READ MORE]
Designer Spotlight: Tracee Nichols
A brief story of what you do and why you do it: I developed a love of jewelry when my grandma and I would volunteer on Sundays at the local thrift store when I was 9 years old. My job was to sell the pieces in the jewelry case. As I arranged the pieces in the display, I became enchanted by the artistry and beauty of each individual p [READ MORE]
How to Rock Your Holiday Marketing Plan: Made Simple
When I had my first HUGE month in my custom jewelry business, I blew my goal out of the water. Honestly, I couldn’t believe it! I, by FAR, exceeded my expectation of what I was actually capable of. Especially considering that the economy was crap at the time and I was dealing with the aftermath of a failed first business, the re [READ MORE]

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