Last Minute Collection Development Tips for Maximum Holiday Sales

7-29

When I had my wholesale business, July was always a stressful month for a few reasons. We had a dip in cash flow because July is typically the slowest month of the year AND we were always scrambling to finish our Fall/Holiday Collections at the last minute.

Following traditional wholesale markets and media calendars, right NOW is the time to have your collections complete! Why? Because if you want to capitalize on maximum exposure in all forms of media, wholesale and online retail, you need to be promoting your Fall and Holiday Collections starting now.

We’ve heard inside our community and during our RUYHS Q&A’s that a few designers were a bit stressed out because they didn’t have their collections developed yet.

The good news is you don’t have to panic if you’ve fallen behind schedule (or haven’t even started yet). Jewelry can often be seasonless, therefore there are ways to make your collection look NEW and Relevant without reinventing the wheel.

Here are some of my favorite Last Minute Collection Development Tips for Holiday Success.

1. Take a look at your best selling pieces and revamp

Best-sellers can often determine the direction of our new collections. Take a look at the best sellers in your collection and figure out new tweaks or design elements that you can add to prevent having to reinvent the wheel.

For example: if you had a best selling earring that was a layered hoop, consider changing the shape a bit and using the same layering concept just in a different shape.

2. Add new colorways or metal types

Building on the idea that what is old is new again, add new color stories or metal types to your best selling collections. Often revamping or changing the look with a new finish, patina or gemstone can make an old collection look brand new (I did this EVERY season).

Also, reinventing an entirely new collection just by tweaking the colorways can look nothing like what you did in the past, so it’s FRESH and new to buyers and raving fans.

3. Build on existing collections

Take a look at what is working in your collection and note the similarities between styles. Is it a specific texture or theme? A specific category of jewelry or design aesthetic? What can be added that is brand new to your existing collections to freshen them up?

Sometimes its as simple as adding a few new ring, earrings, necklaces and bracelets that build on what you already have.

4. Bring Back Past Best-Sellers

If you’ve been designing for awhile, look at your previous inventory of work. Did something work well in the past, but you pulled it for one reason or another? Maybe it’s time for that design to come out and play again.

Editing your collection regularly is good. But shelving great designs for life may be wasting your creative energy. Recycle them when they make sense with your current collection.

5. Edit out Duds

I am totally an “over-designer.” In the past I’ve been guilty of having too MUCH in my collections. Less is more. Remember, take a look at what you have and edit out things that aren’t quite working with the collection or are collecting dust and sell them at your next sample sale.

Cohesive collections are well-rounded, have at least 12-24 pieces in them and generally have a theme tying the collection together. Remember, you want to make sure you are staying in alignment with your jewelry niche. Well-rounded collections include a statement, gateway and upsell piece, as well.

In the comments below, tell us the following:

1. Which of tips are you going to use to develop your collection quickly?

2. What is your favorite tip from those listed above?

 

As you may have heard, the holiday season (or Christmas season as it’s called in certain parts of the world) usually produces up to 50% of a designers annual revenue. If that is not the case for you or you are needing a little kick in the pants to get more exposure and raving fans, check out Ramp Up Your Holiday Sales.

Enrollment closes for 2014 on July 30th. Class starts on August 5th.

GO HERE FOR ALL OF THE DETAILS

 



Want more FREE advice just for Jewelry Designers? Sign up for Updates......it's FREE
FacebookTwitterGoogle+Share

Designer Spotlight: Amy Jennings

A BRIEF STORY OF WHAT YOU DO AND WHY YOU DO IT I currently make wooden, electroformed copper and hybrid (wood & electroformed copper) rings. For most of my twenties I struggled to realise what I wanted to do with my life but I did know that I didn’t want to spend 5 days aContinue Reading

The Strategies That Are Helping Jewelry Designers Triple Their Holiday Sales

What would you do if you could easily triple your sales and number raving fans over last year? It’s a fact that the holiday season can account for nearly 50% of annual revenue for most jewelry businesses. What most designers sometimes fail to remember is that preparing for the Holiday sales season starts now! (Yes,Continue Reading

Designer Spotlight: Amy Kanka Valadarsky

A BRIEF STORY OF WHAT YOU DO AND WHY YOU DO IT People would say I create jewelry pieces, I want to think I can make dreams come true. There is nothing like watching the delight of a customer putting on my ‘walk on the beach’ ring on her finger for the first time andContinue Reading

4 Problems Jewelry Designers Face During the Dog Days of Summer

Are you frustrated because your cash flow and sales are low during the summer months? Does a slump in sales make you feel down on your luck and unmotivated to move forward in your business? My first year in business and I had no idea about sales cycles and buying patterns. July came around andContinue Reading

Designer Spotlight: Deborah Ross

A BRIEF STORY OF WHAT YOU DO AND WHY YOU DO IT I started making memory jewelry after my grandmother’s funeral I received a memory bracelet from her funeral flowers and knew I could do a better job. I played with materials, processes and techniques until I developed what I think is one of theContinue Reading

How to Plan a Holiday Sales Cycle That Increases Your Revenue by 50% Over Last Year

July is the start of the third quarter and before you know it the holiday season is going to be here. When I had my wholesale and RTW jewelry business, the last 4 months of the year always accounted for nearly 50% of my sales. Every year, I would create a plan, take steps toContinue Reading

Designer Spotlight: Susan L. Goldstein

A BRIEF STORY OF WHAT YOU DO AND WHY YOU DO IT In June of 2009 my mother was diagnosed with pancreatic cancer.  I decided to make bracelets and give them to the women in my mother’s life who wanted to honor and support her during her 3 1/2 month battle. I realized that cancerContinue Reading

Quick Ways to Get “Results” for Your Jewelry Business

Over the years, I’ve been really “results” focused in my jewelry business. For me, setting goals and achieving those goals is so gratifying. In fact, most recently, I had a strong desire to have a waiting list for my jewelry clients. So I set my intention, sealed it with my coach and, lo and behold,Continue Reading

Designer Spotlight: Sasha Bravo

A BRIEF STORY OF WHAT YOU DO AND WHY YOU DO IT Aside from the creation process, at the end of the day, what brings me joy is to see the client smile, knowing they can enjoy a beautiful & meaningful piece of jewelry for many years to come. HOW DID YOU GET INTO JEWELRY DESIGN? “TheContinue Reading