#128 End of the Year Audit: 5 Questions to Ask Yourself to Kickstart 2018 with a Bang

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Every year we love to start out with a bang, and this year is no exception!


We’re bring back the Jewelry Brand Makeover Bootcamp!


If you weren’t around for it last year, it’s an opportunity to refresh your brand to improve your sales!


No better way to start the new year off right!


But before you do, I’m asking 5 questions that will give you a little end of the year audit of your jewelry business!


In fact, knowing where you’re at now is the only way to improve and crush your goals for 2018!


Your business needs this before the new year!


Click here to download the show notes


It’s Okay to Pick Favorites


Okay so this is super important, who were your customers this year? Think about your favorite clients! Ask yourself what made them so special? What traits do they have in common? Why did you love working with them?


The more you know about your customers the better! Knowing who your fave clients are helps you focus on attract more of them to your business!


Don’t Hide From Your Numbers


Keeping your finances in check is a great way to stay on track! Sales, expenses, and profit margins are just a few. Ask yourself if you hit all your goals for the year and track where the sales came from. What did you do well? What adjustments can you make?


Once you know where you’re at, then you can decide where you wanna go! Knowing how you did last year is a great tool in evaluating the year ahead.


Get Honest About Your Productivity


I know this sounds like a weird thing to audit, but hear me out! This year has been totally crazy for me! I moved out of my apartment I live in for 10 years, I traveled a ton for work, and as a result, my health hasn’t been on point. All of these personal factors had an affect on my business!


So I’m telling you this story because you have to be aware of all the factors that impact your productivity! Were you as focused as you could’ve been? Were you focused on the right things to move your business forward? How much time did you spend on self care?


All this adds up! So once your end of the year audit is complete, join us for the Jewelry Brand Makeover Bootcamp to jumpstart your 2018!


xo, Tracy



Jewelry Brand Makeover Bootcamp