Tracy Matthews

jewelry designer working on video marketing

10 Ways to Use Video Marketing in Your Jewelry Business

By Tracy Matthews / February 26, 2021

Think about your favorite accessories. Maybe it’s that copper bracelet that pops against your white sweater, those turquoise earrings that show off your natural tones, or that white gold and emerald ring that dances in the sunlight. Few…

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BIPOC scholarship program for jewelry designers and artists

Flourish & Thrive Academy Announces The 2021 BIPOC Mentorship Program Winners

By Tracy Matthews / February 1, 2021

In July of 2020, Tracy Matthews committed a $42K mentorship program for Emerging BIPOC Designers and Makers. The program begins February 1, 2021 and runs for one year. Flourish & Thrive Academy was founded with the intention of…

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image of jewelry designer sending a pitch email to get featured

How to Write an Email to Get Featured in a Magazine or Podcast

By Tracy Matthews / January 26, 2021

For a jewelry business owner, there are few things more exciting than opening the page of your favorite industry magazine to see your designs displayed. Having your products featured in publications like magazines, blogs, and podcasts not only…

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7 tips to write email subject lines

7 Tips to Write Email Subject Lines People Want to Open

By Tracy Matthews / January 26, 2021

Everyone knows the old adage about judging a book by its cover. Unfortunately, the same is true for emails. You can write the greatest email to ever grace the internet, only to have it fall flat. Why? The…

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#285 How this Designer Built a Values-Driven Business and More Than Doubled Her Sales this Year with Alyssa Miner

By Tracy Matthews / January 19, 2021

If you think getting clear on your brand values doesn’t need to be a priority, get ready to change your mind, m’dear. I’ve got an inspiring interview for you today. Alyssa Miner is a Laying the Foundation grad…

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image of jewelry and banner with the top email marketing platforms

The Top 4 Email Marketing Platforms for Jewelry Designers

By Tracy Matthews / January 13, 2021

Congrats! If you found your way here, that means you must be serious about taking your jewelry or creative product business to the next level with email marketing. Every thriving business utilizes multiple marketing channels to create sales…

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image of woman sending emails about her jewelry brand

5 Tips for Writing Emails That Convert for Creative Businesses

By Tracy Matthews / January 13, 2021

The right email marketing strategy is sure to make a difference in your efforts. But, your emails still need to show your product in the best light possible and convert your readers into paying shoppers. Fortunately, there are…

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#284 5 Reasons Your Marketing Isn’t Working with Alison Haselden

By Tracy Matthews / January 12, 2021

I’m super excited to share this episode with you, m’dear. Not only do I have an amazing guest this week, but we’re also talking about one of the most important topics for the new year: marketing. That’s right,…

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#281 7 of My Fave Books for Holiday Downtime Reading Pleasure

By Tracy Matthews / December 22, 2020

There’s so much to look forward to about the holiday season. Gift exchanges, tasty food, time with loved ones… and some well-deserved downtime. It’s the perfect time to kick back, relax, and actually read for fun – not…

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image of jewelry designers working on a marketing plan

10 Steps to Starting a Jewelry Business Marketing Plan

By Tracy Matthews / December 18, 2020

Whether you’re looking to grow your jewelry brand into a profitable side hustle or a  booming full-time business, the work doesn’t stop after you register your business name. Once you’ve got the legal steps sorted out and an…

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