Month: March 2018

#142 How to Overcome Terrible Etsy Sales

By Tracy Matthews / March 27, 2018

Getting started with your jewelry brand on Etsy is simple. But attracting repeat customers can be really tricky! Usually the reason people don’t buy consistently is because there’s no way for you to keep the conversation going after…

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#141 5 Tweaks You Can Make to Your Emails to Improve Conversions

By Tracy Matthews / March 20, 2018

Email marketing is all about experimenting and adjusting to improve conversions. It’s not just a one and done trick! That’s why so many jewelry designers and makers get frustrated when they try to improve conversions in their email…

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#140 PR for Jewelry Designers with Sabina Hitchen

By Tracy Matthews / March 13, 2018

What’s the best way to get more exposure for your jewelry business? Getting featured by the media! You might be thinking, “easier said than done!” but it’s actually not as mystifying as you think to get PR for…

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Too Much Jewelry Inventory? Try These 14 Reduction Strategies for Every Jewelry Business

By Tracy Matthews / March 7, 2018

Inventory collecting dust on the shelves is like cash in the bank! Are you a victim of bright shiny object syndrome? Do you buy loads of materials that inspire you without really thinking about how you are going…

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#139 How to Create a Brand Video on a Budget

By Tracy Matthews / March 6, 2018

Creating a connection with your future customer is so easy when you create a brand video. The most common myth I hear is “it’s too expensive!” Absolutely not, m’dear! I actually found a great deal on my brand…

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