Tracy Matthews

How one Jewelry Business veteran grew her online sales by 1,293% in One Year

By Tracy Matthews / August 6, 2021

Today I’d like to introduce you to Margaret Aden of Original Sin Jewelry. With 22-years in the jewelry business under her belt, Margaret Aden, of Original Sin Jewelry, creates contemporary jewelry that tells the story of her customers…

Read More

How one Jewelry Designer Grew her online sales 197% in 1-Year

By Tracy Matthews / July 13, 2021

Today I’d like to introduce you to one of our Momentum rock stars, Meghan Boehm,  of Meghan Bo Designs. Meghan pivoted from selling almost exclusively wholesale to a beautiful balance between direct-to-consumer and wholesale in less than 2-years! …

Read More

#304 3 Reasons Your Audience Growth Has Stalled

By Tracy Matthews / June 1, 2021

Do you ever feel like you’re putting in the work, doing everything right, and still not seeing any big changes in your business? Hitting a business plateau is the number one reason jewelry designers and makers join our…

Read More

#302 Clearing Emotional Clutter + Getting Out of Your Own Way

By Tracy Matthews / May 18, 2021

If you feel like a mess on the inside, your business will, too. The past two years have been a huge process of personal transformation for me. Now that my 50th birthday month is here, I’ve been doing…

Read More

#298 The Must-Have Email Automations for Jewelry eCommerce with Jessica Totillo Coster

By Tracy Matthews / April 20, 2021

I think we can all agree that it would be awesome to make money without lifting a finger. Well, email automation is the most sensible way small business owners can cut back on their workload without cutting back…

Read More

#296 How to Get Over Your Fear of Video and Make Better Videos with Patrice Poltzer

By Tracy Matthews / April 6, 2021

It’s 2021 and video content is king, yet so many designers and small business owners are afraid to create videos for their brand. Patrice Poltzer and I are out to change that. Let’s talk about how you can…

Read More

#295 How to Balance Motherhood and Business with Damona Hoffman

By Tracy Matthews / March 30, 2021

This one’s for the parents, mompreneurs, and anyone juggling a lot in their work and personal life. As a dating coach, entrepreneur, and mother of two, Damona Hoffman knows what that’s like. Before taking the leap and becoming…

Read More

#294 How to Become an Online Sales Master with Virtual Events

By Tracy Matthews / March 23, 2021

We’ve been teaching designers how to host virtual trunk shows for years as part of our Train Your Customers to Buy From You Online (TYC) coaching program. Virtual trunk shows have always been important, but over the last…

Read More

#293 7 Ways to Use Video Marketing in Your Jewelry Business

By Tracy Matthews / March 16, 2021

Have you been scrolling through your Instagram feed and come across a video from your favorite brand, promoting a new product? Or how about a video testimonial on a homepage that influenced you into buying something? Any video…

Read More

#292 Showing up Online with Authenticity with Jessica Zweig

By Tracy Matthews / March 9, 2021

Are you building a brand, or are you building a personal brand? A lot of designers are scared to be authentic online. I hear things like, “I’m just selling my products, I don’t need to post pictures of…

Read More