Designer Spotlight: Debra Mary Hess

By Tracy Matthews / April 25, 2014

A brief story of what you do and why you do it: I design and make jewelry, which I sell in several nearby communities and also from my website. I do it because I love it. I have…

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Designer Spotlight: Carolyn Chandler

By Tracy Matthews / April 11, 2014

A brief story of what you do and why you do it: I make jewellery from grosgrain ribbon and a variety of beads which I source in the local Hong kong market.  I love creating, I make my own clothes…

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Designer Spotlight: Shannon Gilley

By Tracy Matthews / April 4, 2014

A brief story of what you do and why you do it I create one of a kind pieces, without casting designs, using various metals andsemi-precious gemstones. I do it because every person should feelspecial and being able to…

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8 Crucial Components to Lay a Strong Foundation for Your Jewelry Business

By Tracy Matthews / November 5, 2013

Jewelry designers ask us all of the time about the most important consideration when building a jewelry business. The short answer is sales, but the long answer comes down to this question: “How does a jewelry designer attract…

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When Does Drawing Inspiration Go Too Far?

By Tracy Matthews / October 24, 2012

Author: Tracy Matthews The other day, my friend, Melissa, and I were having a conversation. Not only is she a famous jewelry designer, but a long time friend and now one of my yoga students (triple bonus). She…

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The 3 Things You Should Never Do When Designing Your Jewelry Collection

By Tracy Matthews / October 15, 2012

Yes, it’s true. Design is an interpretation of art and creativity. However, if you want to have a successful jewelry brand & business, you need to take into account some of the things that you should never do…

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Fashion Jewelry vs. Jewelry Collection: “Why” the WAY you design sets the tone for your brand

By Tracy Matthews / August 22, 2012

Author: Tracy Matthews Have you ever thought about the way you design your jewelry collection? While there is no Right or Wrong method, the way you design sets the tone for your entire brand. During a coaching session…

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