Podcast Highlights

#320 The Mindset Shift That 4x’d One Designer’s Sales with Alisha Merrick

By Tracy Matthews / October 13, 2021

When you’re operating from the mindset of a starving artist, you could be preventing yourself from being successful without even realizing it. Here’s how starving artist syndrome manifests in your business… Resenting the success of other artists. Feeling…

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How to Organize and Track Your Jewelry Inventory Like A Pro (Free Template)

By Tracy Matthews / September 29, 2021

The way you organize and track your inventory could be the reason your jewelry business is struggling… Many, many years ago, when I was still running my first jewelry business, I was having major cash flow problems. The…

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#303 The 5 Most Important Pages on Your Website with Coach Erin Alexander

By Tracy Matthews / May 25, 2021

When was the last time you took an honest look at your website? Your website may be the most important asset for your eCommerce brand. It’s a 24/7 one-stop-shop for customers to shop your products and learn about…

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#298 The Must-Have Email Automations for Jewelry eCommerce with Jessica Totillo Coster

By Tracy Matthews / April 20, 2021

I think we can all agree that it would be awesome to make money without lifting a finger. Well, email automation is the most sensible way small business owners can cut back on their workload without cutting back…

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#285 How this Designer Built a Values-Driven Business and More Than Doubled Her Sales this Year with Alyssa Miner

By Tracy Matthews / January 19, 2021

If you think getting clear on your brand values doesn’t need to be a priority, get ready to change your mind, m’dear. I’ve got an inspiring interview for you today. Alyssa Miner is a Laying the Foundation grad…

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#278 How to Use Text Message Marketing to Make More Sales

By Tracy Matthews / December 1, 2020

Quick question: How many hours a day do you have your cell phone on you?  If you’re anything like me, you’re probably glued to your phone all the time. And we’re not alone! While our phone addiction is…

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The Ultimate Guide to Black Friday and Cyber Monday Emails for Stellar Jewelry Sales

By Tracy Matthews / October 21, 2020

Learn how to be fully prepared for Black Friday with an email marketing strategy that will make your brand stand out from the crowd and create a sense of urgency so your customers are excited to buy your jewelry.

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#269 From the Streets of Soho to Scaling Online with Lorraine West

By Tracy Matthews / September 15, 2020

What do Beyonce, Erykah Badu, and Zendaya have in common? They all love Lorraine West’s Jewelry. And you’re gonna love her, too! Lorraine and I met at NYC Jewelry Week’s Here We Are event, and I knew right…

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#256 Core Values and How to Position Your Brand to Align with Them

By Tracy Matthews / June 16, 2020

I want to do something a little different this week… 2020 has been a year of reflection and change for me, and I hope it has been for you, too.  So I decided to reevaluate and get real…

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#226 The Desired Brand Effect – Here’s How to Use It In Your Business

By Tracy Matthews / November 19, 2019

Not every jewelry designer has the same goals and dreams, but we all want the same things from our business: freedom to live the life you desire, control over your brand, and a sense of accomplishment at the…

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