Podcast Highlights

Her Jewelry Business Brought Her Family Out of Poverty: How This Designer Scaled to 6-Figures in Only 5 Years

By Tracy Matthews / May 25, 2022

From barely scraping by to supporting her family full-time, this designer grew her jewelry side-hustle to a 6-figure business in only 5 years. Quay Flom has always loved jewelry, but various metal allergies prevented her from wearing most…

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The Secret To Starting A Jewelry Business On The Side While Working A Full-Time Job

By Tracy Matthews / May 25, 2022

With kids at home, bills to pay, and a demanding full-time job, it might feel impossible to start a jewelry business on the side. But if this designer can make it work, so can you. When Candace Eve…

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It’s Never Too Late: How This Busy Mom Turned Her “Side-Hustle” of 15 Years Into A Full-Time Jewelry Business

By Tracy Matthews / May 20, 2022

Some people think professional jewelry business coaching is only for beginners, but that couldn’t be further from the truth for Susan Collick. In 2017, Susan Collick’s jewelry business, Daisy Chains, had just turned 15-years-old. It was hard to…

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EP354: How Do I Deal With the Uncertainty of Shifting My Biz From a Side Hustle to One That Pays the Bills with Marissa Hess

By Tracy Matthews / May 20, 2022

When you start a successful side hustle, there comes a point where you have to decide if you want to keep it that way or take the leap and turn it into a full-time business that pays the…

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Structure Didn’t Limit This Jewelry Designer’s Creativity – It Allowed Her Business to Thrive

By Tracy Matthews / May 19, 2022

Creative jewelry designers often struggle with structure – but sometimes that’s exactly what you need for your business to thrive.m algorithm is working against you? It’s been seven years since Joel Ingwaldson left the corporate world to pursue…

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EP353: How to Use Consumer Buying Trends in Your Marketing in 2022

By Tracy Matthews / May 16, 2022

This is a very special episode, m’dear.  For one, I’m going to break down some cutting-edge market research that could be the key to blowing up your online following. And, more importantly, we’re entering birthday season here at…

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EP352: How to Tell Your Story So That You Attract the Right Customers with Siobhan Maher

By Tracy Matthews / May 6, 2022

As an independent jewelry brand, storytelling is going to be one of your most powerful tools. It can help you connect with customers and stand out from the competition. But telling a good story isn’t always easy. In…

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EP351: Live Coaching: How Do I Get Over The Fear of Raising My Prices with Manda Wylde

By Tracy Matthews / May 2, 2022

Courage is not the absence of fear — it is doing what you have to do (like pricing your jewelry right) as a brand owner even if you’re dead scared. And when you overcome your fear by facing…

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EP350: 9 Things I Wish I Would’ve Known in the Beginning Stages of My Jewelry Company

By Tracy Matthews / April 26, 2022

When I started my first jewelry company, I would have done anything to have someone tell me what to do, give me the lowdown on industry secrets, and mentor me. I was ambitious and ready to quit my…

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EP349: ETSY! Boycott the Platform or Use it as a Tool for Growth?

By Tracy Matthews / April 22, 2022

Etsy recently announced that they’ll be increasing their seller fee from 5% to 6.5%. In response to this change and other issues with the platform, sellers and buyers alike banded together to organize a strike of the platform.…

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