Podcast

From Shopaholic to Personal Shopping + Custom Jewelry Design with Ulka Wilson

EP398: From Shopaholic to Personal Shopping + Custom Jewelry Design with Ulka Wilson

By Tracy Matthews / March 23, 2023

Download Shownotes Here Calling all Shopahoolics and Bright Shiny Object Lovers! This podcast is for YOU! What if you could transform your LOVE of pretty things and shopping into a thriving jewelry business?  When I first met my…

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EP397: Why Many Online Sales Strategies Fail

By Tracy Matthews / March 21, 2023

Download Shownotes Here Are you a jewelry business owner struggling to make sales online?  You’ve put up a beautiful website and you’re marketing on social media. Perhaps you’re even sending out some emails here and there but for…

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EP396: How Live Selling Transformed Her Online Jewelry Sales

By Tracy Matthews / March 16, 2023

There’s a lot that goes into growing your jewelry sales – online. One thing is for sure, Live Selling is a great way to create “community” around your brand, get more website traffic, and scale your growth. I…

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EP395: 3 Rules for Planning Your Next Online Sales Promotion

EP395: 3 Rules for Planning Your Next Online Sales Promotion

By Tracy Matthews / March 14, 2023

One of the biggest challenges many jewelry business owners face is planning and hosting a successful promotion for a collection launch, a holiday, or even just selling out of their products.  You know why? They don’t take the…

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EP394: What’s Working Now: SMS Marketing For The Jewelry Industry

By Tracy Matthews / March 9, 2023

Did you know that 95% of all SMS (aka text) messages are opened, read and responded to within 3 minutes?  If you think about this when it comes to marketing your jewelry website, this is EXCITING information. You…

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We're hiring! Plus, Tips For Training a Marketing Assistant

EP393: We’re hiring! Plus, Tips For Training a Marketing Assistant

By Tracy Matthews / March 7, 2023

Marketing is the gasoline that fuels the sales engine in your jewelry business. It’s one of the most important revenue generating activities a business owner can spend time on. A lot of creative types #dislike marketing so instead…

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How to Grow Your Custom Jewelry Business in 2023

EP392: How to Grow Your Custom Jewelry Business in 2023

By Tracy Matthews / March 2, 2023

One of the best moves I ever made as a jewelry designer was scaling down my jewelry business to focus only on fine, custom jewelry for private clients. The reason WHY I love it so much is because…

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3 Questions You Need on Your Custom Jewelry Forms to Close More Prospects

EP391: 3 Questions You Need on Your Custom Jewelry Forms to Close More Prospects

By Tracy Matthews / February 28, 2023

When I was starting out as a private jeweler, I would get so frustrated because I had people calling me with a Walmart budget who had “Harry Winston” taste. About 12.5 years ago, I really needed the moolah…

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EP390: 5 Ways to Increase Your Online Sales Conversions for Fine + Custom Jewelry

By Tracy Matthews / February 23, 2023

Do you design custom fine jewelry?  Are you a private jewelry designer who works only with private commissioned clients?  Are you thinking about adding a custom jewelry option to your fine jewelry website? If you’re designing fine jewelry…

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EP389: Can I Grow My Jewelry Business Without Social Media?

By Tracy Matthews / February 21, 2023

Are you completely overwhelmed or baffled by how to use social media like Instagram, Facebook, and Tik Tok for your jewelry business?  If that’s a HECK Yes, well you’re going to love this episode.  While social media can…

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