Streamlining Your Business

Online Sales: The Easy Way vs. The Hard Way

By Tracy Matthews / August 1, 2022

Stop making your marketing harder than it needs to be. Over the years, I’ve seen sooo many jewelry designers way overcomplicate their small business marketing strategy. They dump money into ads, create complex marketing funnels, and wonder why…

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EP363: How Getting Your Marketing Calendar in Order has a Direct Correlation to Sales

By Tracy Matthews / July 25, 2022

Raise your hand if you’re a procrastinator. ✋ Don’t be shy, I’m raising my hand, too.  We are rolling fast toward the biggest sales season for independent jewelry designers: the holidays. I’m here to tell you, from one…

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EP362: The Lazy Reels Strategy That Grew Her Audience to 26K and Doubled Her Online Sales with Claire Mannheimer

By Tracy Matthews / July 14, 2022

What if you could grow your Instagram following from 2,500 to 26,000 followers in six months all from the comfort of your own couch?  I know it sounds too good to be true, but that’s what one of…

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EP361: Live Selling: How to Increase Your Online and In-Person Sales Conversions by Adopting the Strategies of QVC & HSN with Lisa Elizondo

By Tracy Matthews / July 6, 2022

One of the most powerful ways that I developed sales confidence as a jewelry maker and as a business owner was going through QVC’s sales training to sell my products live on air. When I was first invited…

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EP360: The Future of Jewelry 10 Year Anniversary Episode with Tracy Matthews and Robin Kramer

By Tracy Matthews / July 1, 2022

Back in 2012, I had an idea that was developed in a dingy jazz club over cocktails with my friend and jewelry consultant, Robin Kramer.  My vision was to bring business coaching to start up brands who couldn’t…

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EP359: Holiday Sales Visibility; How Visibility Relates to More Sales (yep, even in a product-based business) with Brenna McGowan

By Tracy Matthews / June 23, 2022

People don’t just wake up and decide to buy something. They need time to think about a purchase and get excited for a new product. So, if you want to get more visibility for your upcoming collection launch…

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EP358: How to Build Your Email List Using Etsy

By Tracy Matthews / June 17, 2022

Having an Etsy shop is not the same thing as having a jewelry business. I’m not trying to be harsh here, m’dear. Lots of designers get their start on Etsy, and it can be a great platform for…

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How to Deal With Inflation and Uncertainty (and Still Have a Thriving Jewelry Business)

By Tracy Matthews / June 14, 2022

When you feel uncertain, overwhelmed, and stuck in a downward spiral, you’re not operating from a place of power. I wanted to record a bonus episode for you this week, m’dear. While I’ve been batching podcast content well…

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EP357: 5 Steps to More Online Sales This Summer

By Tracy Matthews / June 7, 2022

During the summer months, most independent jewelry designers fall into one of two camps: Either summer is your slowest season and you’re focused on prepping for holiday sales… OR, you sell summer-focused jewelry and your busy season is…

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EP356: From Lilly Pulitzer to Solo Startup: How One Designer Left Corporate to Pursue Her Passion with Jane Paradis

By Tracy Matthews / June 3, 2022

If you’re a jewelry designer dreaming of quitting your corporate job to focus on your business, you probably have a lot of questions. How can I increase my sales enough to support myself? How do I prepare for…

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