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EP359: Holiday Sales Visibility; How Visibility Relates to More Sales (yep, even in a product-based business) with Brenna McGowan

By Tracy Matthews / June 23, 2022

People don’t just wake up and decide to buy something. They need time to think about a purchase and get excited for a new product. So, if you want to get more visibility for your upcoming collection launch…

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EP358: How to Build Your Email List Using Etsy

By Tracy Matthews / June 17, 2022

Having an Etsy shop is not the same thing as having a jewelry business. I’m not trying to be harsh here, m’dear. Lots of designers get their start on Etsy, and it can be a great platform for…

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How to Deal With Inflation and Uncertainty (and Still Have a Thriving Jewelry Business)

By Tracy Matthews / June 14, 2022

When you feel uncertain, overwhelmed, and stuck in a downward spiral, you’re not operating from a place of power. I wanted to record a bonus episode for you this week, m’dear. While I’ve been batching podcast content well…

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EP357: 5 Steps to More Online Sales This Summer

By Tracy Matthews / June 7, 2022

During the summer months, most independent jewelry designers fall into one of two camps: Either summer is your slowest season and you’re focused on prepping for holiday sales… OR, you sell summer-focused jewelry and your busy season is…

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EP356: From Lilly Pulitzer to Solo Startup: How One Designer Left Corporate to Pursue Her Passion with Jane Paradis

By Tracy Matthews / June 3, 2022

If you’re a jewelry designer dreaming of quitting your corporate job to focus on your business, you probably have a lot of questions. How can I increase my sales enough to support myself? How do I prepare for…

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EP355: Holiday Publicity Push: PR Success Tips for Jewelry and Product Businesses with Nora Wolf

By Tracy Matthews / May 30, 2022

Getting publicity for your jewelry brand is a crucial element of a robust marketing strategy, and the holiday season is the most important time to do it. The top publications have a very long lead time for their…

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EP354: How Do I Deal With the Uncertainty of Shifting My Biz From a Side Hustle to One That Pays the Bills with Marissa Hess

By Tracy Matthews / May 20, 2022

When you start a successful side hustle, there comes a point where you have to decide if you want to keep it that way or take the leap and turn it into a full-time business that pays the…

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EP353: How to Use Consumer Buying Trends in Your Marketing in 2022

By Tracy Matthews / May 16, 2022

This is a very special episode, m’dear.  For one, I’m going to break down some cutting-edge market research that could be the key to blowing up your online following. And, more importantly, we’re entering birthday season here at…

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EP352: How to Tell Your Story So That You Attract the Right Customers with Siobhan Maher

By Tracy Matthews / May 6, 2022

As an independent jewelry brand, storytelling is going to be one of your most powerful tools. It can help you connect with customers and stand out from the competition. But telling a good story isn’t always easy. In…

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EP351: Live Coaching: How Do I Get Over The Fear of Raising My Prices with Manda Wylde

By Tracy Matthews / May 2, 2022

Courage is not the absence of fear — it is doing what you have to do (like pricing your jewelry right) as a brand owner even if you’re dead scared. And when you overcome your fear by facing…

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