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2k to 60k in Just One Year: How This Jewelry Designer Beat the Odds and Crushed Her Online Sales in 2020

By Tracy Matthews / September 7, 2021

A 3,000% increase in online jewelry sales might sound impossible, but this designer actually did it – and during a global pandemic, no less! Emily C. Johnson has never been able to keep away from making jewelry. She…

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image of jewelry and banner with the top email marketing platforms

The Top 4 Email Marketing Platforms for Jewelry Designers

By Tracy Matthews / January 13, 2021

Congrats! If you found your way here, that means you must be serious about taking your jewelry or creative product business to the next level with email marketing. Every thriving business utilizes multiple marketing channels to create sales…

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image of woman sending emails about her jewelry brand

5 Tips for Writing Emails That Convert for Creative Businesses

By Tracy Matthews / January 13, 2021

The right email marketing strategy is sure to make a difference in your efforts. But, your emails still need to show your product in the best light possible and convert your readers into paying shoppers. Fortunately, there are…

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#180 How to Align Your Content with Your 2019 Sales Plan

By Tracy Matthews / December 18, 2018

Content is King (yes, even for a jewelry brand). And when your content is marketed the right way, you can easily connect with those perfect customers…you know the ones who keep coming back for more? The ones who…

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#160 Behind the Scenes of F&TA Live Part 2 – The Biz Panel

By Tracy Matthews / August 1, 2018

Networking events can really change the direction of your business.   It’s not just the training and insight you get from the speakers and panelists!   Meeting other people in your industry is a great way to boost…

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#149 How to Know if It’s Time to Lean in or Quit

By Tracy Matthews / May 15, 2018

It’s normal to question your business now and then. I see this all the time when new designers join our community. They say before joining us they were about to throw in the towel and close their business.…

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#148 5 Surprising Ways to Increase Sales on Your Jewelry Website This Month (and for the Long Haul)

By Tracy Matthews / May 8, 2018

Selling jewelry on your website is all about experimenting! What worked last year might not cut it anymore. Instead of getting overwhelmed, just get started listening to this episode because I have a bunch of ideas to help…

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Win a Full Scholarship for F&TA's 2016 Multiply Your Profits Course!

By Tracy Matthews / April 19, 2016

  Are you feeling burned out, overworked, and underpaid?   Is the day-to-day stress of your business making you re-think WHY you got started in this business in the first place?   Then you need Multiply Your Profits,…

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Welcome to Thrive By Design with Tracy Matthews

By Tracy Matthews / October 19, 2015

We are so excited to be launching our podcast! We just know this is going to be the beginning of something great! We will be bringing in the best in the biz – famous designers, sales reps, retail…

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iTunes Reviews

By Tracy Matthews / October 5, 2015

This short video will show you how you can give us a rating and review on iTunes.

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