Collection Development Timelines for Jewelry Designers

During the busy Holiday season, it is JUST incredible how quickly time flies. Wouldn’t you agree? Before you know it, it’s time to develop your spring collection!

December was always an insanely busy month for TMD: we were loaded with holiday sales, prepping for the January ENK Accessorie Circuit tradeshow and scrambling at the last minute to get everything together for Spring.

I remember thinking that I was often behind on my collection development because I didn’t understand at first how the buying cycle for jewelry wholesale worked! As time moved on, well, procrastination set in. Since January was one of my biggest shows of the year, I knew how important it was to have fresh new product for retail buyers and editors to shop.

Inevitably, I would be working through the holidays finishing up line sheets and tagging my samples. That was until I started mapping out the collection development timeline on my calendar and backing out milestones so it would be complete on time.

Since I’ve heard from so many of you about being late to market with your seasonal collections, I thought I would give you a bit of an insider tip so you can actually complete your collections ON TIME (or dare I say early??)!

You’re going to want to take notes!

Go Ahead and watch the Collection Development Timeline Cheatsheet  (for Jewelry Designers) below…

** Please note that the term “Resort” and “Holiday” can be used interchangeably! 

Click to tweet: Missing the selling season? Never be behind with your collection dev again #FTAcademy

I’d love to hear from you! In the comments below, answer the following:

  1. What is your biggest struggle getting your collection completed on time?
  2. How many collections are you going to commit to designing a year?

If you are a designer who is considering selling your designs to stores OR are having a hard time attracting the right types of retail buyers, then we have something for you. Mastering Wholesale is open for enrollment.


  1. Huan Wang on May 7, 2015 at 10:14 am

    Thanks Tracy, these are priceless information!!

  2. Rosiland on November 4, 2015 at 6:58 pm

    Yes the information was absolutely helpful. I am just starting to organized my jewelry business.

  3. Rosiland on November 4, 2015 at 6:59 pm

    Thank you for the information. I have always wonder when the buying cycles would occur. This was very helpful. Thank Tracy!

  4. Kristina on January 1, 2016 at 5:03 pm

    Thank you for this. Is it a must to have different collections? Or can one start with just the one and stay with this for long if believing the design is rather timeless?

  5. Bev on January 7, 2016 at 3:46 pm

    Very helpful. I agree that most jewelry fits year round but to have a selling time when stores/buyers are ready to buy is very helpful. Hard to hear “We’ve spent our budget” maybe they say come back… maybe not.

  6. Cindy on February 25, 2016 at 3:21 pm

    This information is very helpful as I have always wondered what the ‘buying’ cycle was. Often time, I would be approaching a buyer ‘too late’ in their sales cycle & either they were just going to market, coming from market or had spent ‘their budget’ already.

    From a seller’s perspective, this caused a very frustrating cycle b/c I wasn’t even given a chance to be heard or seen with my collection. Therefore, I wasted a lot of precious time & energy chasing down buyers that MAY have been interested in buying but unfortunately, I caught them at the ‘wrong time.’

  7. JoAnn Rodriquez on August 10, 2016 at 4:00 pm

    Thank you, these are very helpful pieces of information for everyone in the jewelry business. I don’t design, but would like to sell other people’s designs on my website if they are not interested in creating an eCommerce for themselves. It can be an additional revenue stream for the both of us.

    • Tracy Matthews on November 18, 2016 at 10:20 am

      Love your idea JoAnn! xo, Tracy

  8. Sharon Daniel on August 17, 2016 at 7:53 pm

    This information is very helpful for future reference. Thank you.

    • Tracy Matthews on November 18, 2016 at 10:18 am

      So glad it was helpful Sharon!

  9. Najia - DreamStonz on January 19, 2017 at 6:08 pm

    When you refer to when collections start selling, you mean to wholesale buyers. Is it fair to estimate, then, that the direct sale to consumers would begin roughly one month following the start of the wholesale season?

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