Best Practices
When you’re operating from the mindset of a starving artist, you could be preventing yourself from being successful without even realizing it. Here’s how starving artist syndrome manifests in your business… Resenting the success of other artists. Feeling…
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The biggest sales weekend of the year is almost here, are you ready? I’m talking about Black Friday through Cyber Monday. It’s a great opportunity to generate sales as a jewelry company. If you’re still not sure what…
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The way you organize and track your inventory could be the reason your jewelry business is struggling… Many, many years ago, when I was still running my first jewelry business, I was having major cash flow problems. The…
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You might think the only reason people love shopping during the holiday season is because of the discounts so many brands offer. But that stereotype is mostly informed by big box stores that can afford to severely discount…
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I think we can all agree that growing a jewelry business isn’t easy. It’s part strategy, part talent, and part mindset. The last “part,” mindset, may be the thing holding you back from reaching your goals as a…
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Unboxing experiences are a big deal in the eCommerce world. Small business owners who want to sell their products for premium prices need to think of creative packaging design ideas. Imagine I asked you to pick between two…
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Every entrepreneur who successfully sells jewelry online knows how to take quality product photos for their website. Websites are a tool for visual communication, so the way you display your products is fundamental to increasing your online sales.…
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So, you want a free marketing calendar template that will let you plan your social media, email marketing, and web content all in one place, but none of them are made with jewelry designers in mind… I’ve got…
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When my marketing manager told me I need to post more Reels on Instagram I felt… annoyed. I felt stupid dancing on camera, and I thought that’s what you have to do (hint: it isn’t), so I kind…
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Selling your jewelry online is how independent designers thrive in today’s market. I met Megan Auman many years ago at a jewelry event. We immediately hit it off because we have so much in common. Megan is an…
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