Best Practices
People don’t just wake up and decide to buy something. They need time to think about a purchase and get excited for a new product. So, if you want to get more visibility for your upcoming collection launch…
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Having an Etsy shop is not the same thing as having a jewelry business. I’m not trying to be harsh here, m’dear. Lots of designers get their start on Etsy, and it can be a great platform for…
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When you feel uncertain, overwhelmed, and stuck in a downward spiral, you’re not operating from a place of power. I wanted to record a bonus episode for you this week, m’dear. While I’ve been batching podcast content well…
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Guest post from my friend and PR pro Nora Wolf of Wolf Craft, an á la carte PR shop for creative businesses. I asked Nora to write this post for jewelry business owners interested in pitching their work…
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1. Create an Ecommerce Website for Your Jewelry Business It doesn’t matter if you’re selling handmade jewelry, fine jewelry, custom jewelry, ceramics, or other creative products. One thing is for sure, your business must have a robust online…
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It was when I was trying to convince my dad that taking a job as a head designer at a $400M jewelry company was a bad idea… that I found clarity for myself and jewelry business. I remember…
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“You’re gonna go into debt to learn how to make beaded necklaces?!” That’s how Stephenie Denault’s stepmother reacted when she told her family she’d decided to study jewelry making. Stephenie’s family assumed she’d never amount to much in…
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During the summer months, most independent jewelry designers fall into one of two camps: Either summer is your slowest season and you’re focused on prepping for holiday sales… OR, you sell summer-focused jewelry and your busy season is…
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If you’re a jewelry designer dreaming of quitting your corporate job to focus on your business, you probably have a lot of questions. How can I increase my sales enough to support myself? How do I prepare for…
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Starting a handmade jewelry business is challenging and, what’s more, growing it to 7 figures. But if you have proper guidance and work “on” the business instead of “in” it, you’ll be able to fast-track your growth, even…
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