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Best Practices

#221 The Mindset of Strategic Growth with Jess Gebauer and Mary Ann Saville

By Tracy Matthews / October 15, 2019

Running a business is a full-time job. There’s so much to keep track of, and it takes serious focus to stay on top of everything. Now imagine running TWO! Introducing, Mary Ann Saville… Mary Ann owns two different…

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#219 Top 10 Takeaways of Our SOS Live Retreat (Success Stories with Designers)

By Tracy Matthews / October 1, 2019

I am just beaming today, m’dear!  My team and I just wrapped up our quarterly SOS Live Retreat in NYC… and it was incredible! When I was just getting started in business, it was mastermind sessions with peers…

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#218 The Biggest Website Design and Conversion Mistakes Jewelry Designers Make and How to Fix Them with Erin Alexander

By Tracy Matthews / September 24, 2019

Have you ever noticed that grocery store layouts are all pretty much the same? The bakery is near the front, where you’re met with the comforting aroma of fresh bread. The dairy is in the back, so you…

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#216 Why Selling at Shows Might be Killing Your Business

By Tracy Matthews / September 10, 2019

We both know that selling at shows can be back-breaking work, m’dear. And it doesn’t get easier as you get older… trust me. Plus, what would happen to your biz if you had to take a break and…

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#215 Exactly What to Do, Ditch, or Delegate to Scale Your Sales

By Tracy Matthews / September 3, 2019

What makes a jewelry designer successful? Is it talent? Hard work? Luck? Not even close! If being talented and working hard was all it takes to make it in the jewelry biz… most jewelry designers would be successful.…

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One Designer who Took Her Jewelry From a Healing Hobby to a Fulfilling Business

By Tracy Matthews / August 29, 2019

There’s nothing better than a jewelry designer who not only loves what they do but makes their work extra special by creating meaningful pieces.  That’s why I can’t wait to share this story with you. Meet Dawn Vizzi…

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Best of Series #3: Episode #90: 10 Content Creation Ideas to Promote Your Next Jewelry Collection Launch

By Tracy Matthews / August 27, 2019

Are you struggling to come up with content ideas for your brand? I’m here to help… When someone buys from you, it’s your chance to build a relationship and gain a loyal customer. Content is an empowering way…

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How This Jewelry Designer Transformed a Pricey Hobby Into A Thriving Business

By Tracy Matthews / August 23, 2019

Today we’re going to talk about a remarkable woman who started with a struggling business… But with hard work, determination, and tons of support from a community of talented individuals in the jewelry-making industry, she turned her business…

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Best Of Series #2 EP87: How to Build an Email List for Your Jewelry E-Commerce Business

By Tracy Matthews / August 20, 2019

Ever wonder how you’re supposed to convert people who land on your website into actual paying customers?  There’s so much talk about getting more website traffic, but there’s a big piece missing in this convo!  Most people who…

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Best of Series #1 EP84: The #1 Way to Get More Traffic to Your Jewelry Website

By Tracy Matthews / August 13, 2019

Slowly but surely, summer is winding down…  In our industry, the summer season is often one of plans and strategy.  With the busy holidays ahead, I’m gonna guess you’ve been thinking about how to ramp up your sales…

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