Best Practices

#296 How to Get Over Your Fear of Video and Make Better Videos with Patrice Poltzer

By Tracy Matthews / April 6, 2021

It’s 2021 and video content is king, yet so many designers and small business owners are afraid to create videos for their brand. Patrice Poltzer and I are out to change that. Let’s talk about how you can…

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#295 How to Balance Motherhood and Business with Damona Hoffman

By Tracy Matthews / March 30, 2021

This one’s for the parents, mompreneurs, and anyone juggling a lot in their work and personal life. As a dating coach, entrepreneur, and mother of two, Damona Hoffman knows what that’s like. Before taking the leap and becoming…

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#293 7 Ways to Use Video Marketing in Your Jewelry Business

By Tracy Matthews / March 16, 2021

Have you been scrolling through your Instagram feed and come across a video from your favorite brand, promoting a new product? Or how about a video testimonial on a homepage that influenced you into buying something? Any video…

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#291 3 of My Favorite Strategies to Turn Offline Customers into Online Buyers

By Tracy Matthews / March 2, 2021

Lately, I’ve been getting tons of questions from designers about how to “crack the code” and get more sales online… If you’ve been a part of the #ThriveTribe for a while now, you can probably guess the first…

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#288 Do Less in 2021 with Kate Northrup

By Tracy Matthews / February 9, 2021

I think it’s fair to assume we’d all be happy doing a little less in our business.  Balancing work and wellness is an ongoing struggle for most small business owners; it’s the #1 problem new students in our…

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#287 Ask Me Anything About Your Jewelry Business

By Tracy Matthews / February 2, 2021

I’m in a great mood today, m’dear! We just wrapped up our Marketing Makeover Challenge with an amazing masterclass, and it was a huge hit in the community.  During the challenge, I hosted a live Q&A for designers…

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#284 5 Reasons Your Marketing Isn’t Working with Alison Haselden

By Tracy Matthews / January 12, 2021

I’m super excited to share this episode with you, m’dear. Not only do I have an amazing guest this week, but we’re also talking about one of the most important topics for the new year: marketing. That’s right,…

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#283 Our Top 5 Marketing Strategies for 2021

By Tracy Matthews / January 5, 2021

Happy new year, m’dear! I’ve never been so excited to say that, to be honest. I’m so ready to leave 2020 in the past and look forward to a brighter future. There’s a lot to be said about…

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#281 7 of My Fave Books for Holiday Downtime Reading Pleasure

By Tracy Matthews / December 22, 2020

There’s so much to look forward to about the holiday season. Gift exchanges, tasty food, time with loved ones… and some well-deserved downtime. It’s the perfect time to kick back, relax, and actually read for fun – not…

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#280 3 Tips to Set Boundaries Between Work and Personal Life

By Tracy Matthews / December 15, 2020

Let’s talk about boundaries. Fostering a healthy work-life balance is really hard, especially as a small business owner. When your work is your passion, it’s so easy for the boundaries between your work life and your personal life…

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