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Best Practices

Best Of Series #2 EP87: How to Build an Email List for Your Jewelry E-Commerce Business

By Tracy Matthews / August 20, 2019

Ever wonder how you’re supposed to convert people who land on your website into actual paying customers?  There’s so much talk about getting more website traffic, but there’s a big piece missing in this convo!  Most people who…

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Best of Series #1 EP84: The #1 Way to Get More Traffic to Your Jewelry Website

By Tracy Matthews / August 13, 2019

Slowly but surely, summer is winding down…  In our industry, the summer season is often one of plans and strategy.  With the busy holidays ahead, I’m gonna guess you’ve been thinking about how to ramp up your sales…

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From The Dining Room Table To A Personal Studio: How to Quadruple Your Jewelry Business In Just One Year

By Tracy Matthews / August 8, 2019

Today I wanted to share how a high school English teacher transformed into the Creative Visionary of her own jewelry-making business.  I’m sharing Melissa’s story because not only is it inspiring, but it shows you that with the…

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#213 Want to Make $100K Salary as a Jewelry Designer? Here’s what it takes…

By Tracy Matthews / August 6, 2019

For most designers, making a $100,000 salary is what it will take for you to quit your job or achieve your goals. I hear it all the time. “Tracy, I want to make $100,000 a year. What does…

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#212 How to Get People to Open Your Emails with Tarzan Kay

By Tracy Matthews / July 30, 2019

Wanna know what’s crazy? Business owners notoriously underutilize their email list. They’re missing out on a HUGE opportunity for growth. This week I chatted with the clever and energetic Tarzan Kay! She might be even more passionate about…

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#211 Taking Responsible Sourcing to the Next Level with Meri Geraldine

By Tracy Matthews / July 23, 2019

I am so thrilled about this week’s guest, you guys! She’s the kind of woman who talks the talk and walks the walk. Before getting into jewelry, Meri Geraldine worked as a sustainability consultant. But after having her…

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Is Your Website Helping or Hurting You?

By Tracy Matthews / July 18, 2019

Everyone is crazy about traffic… At least, the kind that happens online. Countless designers have approached me lamenting their lack of website traffic and online sales.  And who can blame them? That’s all anyone talks about. “Run ads!…

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#210 How to Recession-Proof Your Business

By Tracy Matthews / July 16, 2019

Today’s topic is very close to my heart: recession-proofing your business.  If you’ve listened to my story, you know my first business got wiped out by the Great Recession of 2008.  I used to carry a lot of…

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Three Kids, A Home & A Vision: How a Couple Created a 6-Figure Jewelry-Making Business

By Tracy Matthews / July 11, 2019

Today, I’ll share a story about a couple who upgraded a profitable jewelry business into a 6-figure business that supports them, their family and their dreams! One of my goals has been to help 100 designers this year…

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#209 How to Find the Courage to Face Your Fears and Create a Life You Love with Ruth Soukup

By Tracy Matthews / July 9, 2019

I’m beyond stoked about this week’s topic because it’s something the Flourish & Thrive Academy community knows all about… FEAR. Being an entrepreneur by definition pretty much means facing your fears… Putting yourself out there  Taking risks  Doing…

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