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Posts by Sharon Kwon

How to Write Killer Copy for Your Jewelry Brand

Do you ever struggle with what to write for your marketing materials, social media and overall website presence for your jewelry brand? I can tell you that YOU are not alone.. I have to be honest with you, copywriting did not always come easily to me. In fact, it has taken me years to find…

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The Pros and Cons of Working with a Blogger

A few weeks ago, I had the pleasure of interviewing Danielle Miele of GemGossip.com for our new podcast that we’ll be launching October 20th! We had an awesome conversation that I am really excited to share with you in the coming weeks. One of the things we spoke about was how, “traditionally,” the jewelry industry…

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Jewelry Photography Tips and Tricks for Designers on a Budget

Excellent photography of your jewelry is vital to your brand’s success. If your photography is subpar and you aren’t getting the sales you want for your business, online or off, the first thing you should turn to are your photos. Crappy photos can arguably be the ONE thing holding you back from editors, buyers and…

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How to Stay “Top of Mind” to Editors (and Bloggers)

Woot, I am super excited because I am interviewing some awesome people today for our Thrive by Design podcast that’s launching this Fall! One of those people is Danielle Miele of Gem Gossip! She is absolutely one of my favorite jewelry bloggers and totes adorable..isn’t she? Last week, on a call for our Diamond Insiders…

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How to Move Beyond the Fear of Not Feeling Ready

Procrastination, perfectionism and lack of confidence can be detrimental… especially if YOU are trying to get your jewelry designs out into the world. Have you ever felt like your collection wasn’t “complete” or “ready” enough to call stores or that your designs weren’t good enough to start selling? Have you ever felt that you can’t…

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My Favorite Business Books: Back to School Inspiration

We can’t believe it’s back to school time… As summer winds down, I always get the itch in September to learn something new or start something special in my business. Because September is the month to get back to school (or business)! We wanted to share some of our favorite ways for designers to “get back…

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Selling Tips For Designers Who Struggle With Sales

I’m a rare bird…I actually like sales. And of course, Robin does too! But I wasn’t always this way. I used to tremble before picking up the phone to make a call. I’d have butterflies in my stomach before a meeting with a store or a client (and quite honestly, I might have been a…

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Summer PR Resources

Last week, we mentioned that we are taking a few weeks off of blogging so that our team can take a little break. We all need a break at times… However, we will be sending you some inspiration and great reading/listening while we are away + we wanted to give you some resources to help make…

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If You’re Not Making Money on Instagram, You’re Doing It Wrong

Guest post by: Melissa Camilleri, Founder of Compliment, Inc. and the 21-Day Insta-course If you haven’t been living under a rock the past couple years, you’ll know that Instagram should be a key component to your online marketing strategy – especially in an industry as visual as the jewelry business! Engaging on Instagram is one…

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