A brief story of what you do and why you do it.
I love jewelry design because I’ve always loved working with my hands and jewelry making provides instant gratification! With only a few simple tools and materials, you can create something beautiful. I love how jewelry makes people feel when they wear it, whether it makes them feel more feminine, feel like they have armor, or feel like they are more glamorous. I also enjoy the process of owning my own business, from the website to marketing and learning about new media as a way to continue to grow.
How did you get into jewelry design?
I started making pieces as gifts for friends and to wear for myself. People saw me wearing my own pieces and asked where they could get them. Boom, business born!
What makes your collection unique?
My pieces are very simple and wearable, not too trendy, so you can go back to them again and again.
What are your inspirations?
My Mom is a huge style inspiration, she always had a put together look even though she didn’t follow magazines or trends. When she first came to the US she made her own clothes, including some amazing 70’s shifts. I think her clean, simple, yet feminine style influences my simple designs to always be feminine.
How are you making a difference in your life?
I just recently left my part time job to concentrate on my business full time. It’s opening whole new doors for me creatively, personally and business wise. It’s been great!
What's something unusual about you that makes you “you”?
I think the fact that I never pictured myself a jewelry designer or business owner gives me a little perspective on the business that is a strength. I’m not too married to my designs and I feel a lot of freedom about what I want to do. My strength is also a weakness, however, since it can be a challenge to focus!
What is the biggest struggle in running your jewelry business like a business? OR What is your biggest success in running your business like a business?
The biggest struggle in running the business is knowing when to take a risk. I’ve built my business slowly and carefully and it’s difficult to think about changing how I run it or map out a plan to grow it. There’s knowing what to do, and then there is deciding if it is the right thing to do, for me!
Peggy Li jewelry began over ten years ago when Peggy loved the wirework jewelry being sold by the artists on Telegraph Avenue in Berkeley. Since then, Peggy’s beaded jewelry has been seen on over a dozen TV shows, magazines and online publications. Her simple, feminine designs are perfect for the woman who wants to be effortlessly stylish.