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Getting the lowdown on having a rocking logo

Starbucks, Coca Cola, Levi’s, Virgin America Airlines, and Google… we are all familiar with these brands and their logos and most likely when you hear the name of each of these companies an image of their logo comes to mind.

Now, think of Tiffany & Co. Can you see their iconic logo?

I bet you also see their famous blue box – complete with the Tiffany & Co. logo on top. Now, check out the logos for jewelry lines like Cathy Waterman, Alexis Bittar, Pippa small, Tokens & Icons, Me&Ro, Melissa Joy Manning or Saundra Messinger. What do you like about them? Look up a few of your favorite brands and check out their logos. Take note of what draws you in and what makes a logo appealing or not is appealing.

A logo is absolutely necessary for your jewelry business. Why, you ask?

Well, take a gander at the following list of 10 reasons!

  1. Your logo anchors your company's brand.
  2. Your logo is the main visual component of your company's overall brand identity.
  3. Your logo is at the center of your marketing that you do for your business.
  4. Your logo makes it easy for the consumer to relate to your products.
  5. Your logo is important because it keeps your brand consistent through your letterhead, website, business cards, and packaging – reinforcing your company’s brand and values.
  6. Your logo can catch the attention of potential customers.
  7. Having a great logo that you’re happy with and proud of will increase your confidence.
  8. Believe it or not, your business logo is just as important as your personal name that you sign on every business deal you do!
  9. Having a logo improves your creditably. Yep, having a logo for your company shows you are serious about your business – even it is a business of one.
  10. A logo conveys a sense of security for the people you do business with and makes you that much more legit and trustworthy that you can deliver what you say you can.

Action Step:

Tell us in the comment below how you decided on your logo. Did you create it on your own or did you have some help?
If you have had problems extending net terms, tell us that too. How did you handle your situation?

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10 reasons a logo is essential for your jewelry business via @Flourish_Thrive


  1. JEAN on August 24, 2012 at 4:40 am

    I initially had some trouble coming up with my own logo. But a little research, I was able to gain inspiration from the successful brands. Now I have a fitting logo for my business!

  2. eilish bouchier on August 27, 2012 at 2:16 pm

    When I was designing the logo for shashen it was important to me that it represented the core values of the business – circular giving, sustainable production, the interconnection of energies, the artisans, the buyers and the kids. Of course being a formally trained graphic designer. I agonised over it more than usual. We are always our own toughest client. I am happy with it and people have come to recognise it and like the story behind it.

    Before I designed jewellery I was a corporate identity and branding designer for companies such as Apple and Vodafone. Your logo is the visual identity of your company much the same way, people remember your face once they’ve met you. Through repeated encounters with your logo people being to identify it with your jewels and with your brand. Brand is delivery on promise and your logo is your signature that reassures people that you keep yours.

  3. Liz-Anna on January 8, 2018 at 4:23 pm

    I’m just working on a new logo as part of my rebranding strategy. I’m designing it myself. My current logo, a swan, is also my design but it no longer works for me.

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