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#190 4 Things Standing in the Way of Reaching Your Money Goals in the Next 90 Days w/ Anna Shilina

By Tracy Matthews / February 26, 2019

Meet Anna Shilina — she’ll help you make more money!   At the end of the day we’re all responsible for our own businesses, right? And if you’re not showing up for your business then you could be…

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#186 How to Become an A-Player in Business (and Get What You Want)

By Tracy Matthews / January 29, 2019

Who are some of your favorite icons in the world? Maybe it’s Beyonce, or Marie Forleo, or Oprah, or a world leader.   They’re people that we look up to and admire, and may even want to be…

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background for jewelry photography

The Best Background for Jewelry Photography

By Tracy Matthews / July 18, 2018

Do I need a white background for my jewelry pictures? The short answer is, “yes” You make beautiful jewelry so why not display it in the best way possible? A crisp, white background for jewelry photography is the…

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#112 Digital Marketing Momentum Series Part 2: How to Brand for More Sales Online

By Tracy Matthews / September 19, 2017

Running a jewelry business from your iPhone? Yes, please! But how do you make that happen? One of the running jokes from Flourish & Thrive LIVE! last weekend was an edited quote from Field of Dreams, “if you…

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#104 Etsy Overhaul for the Holiday Season with Amber Harder

By Tracy Matthews / August 1, 2017

Etsy traffic fluctuates. It’s not like having a personal website where you can control content and SEO settings, but it’s a great starting point to get some exposure for your jewelry brand! Maybe you noticed, they’re using location…

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Unique Jewelery Brand

#101 Creating a Multi Dimensional Brand by Highlighting What Makes You Unique with Lisa Haggis

By Tracy Matthews / July 11, 2017

“Seems like you can’t throw a rock without hitting a jewelry maker…how am I gonna stand out?” Ever ask yourself this question? I sure have. Being in the jewelry industry, it’s super easy to overthink this. It all…

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content creation ideas

#90 10 Content Creation Ideas to Promote Your Next Jewelry Launch

By Tracy Matthews / April 25, 2017

There are so many fun and unique Holidays to plan promotions around! It’s not just during December. People go nuts over National Siblings Day or National Dog Day! No matter the Holiday or event, there’s one piece of…

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How to Create a Connection with Your Perfect Clients via your Marketing

#80 How to Create a Connection with Your Perfect Clients via your Marketing with Marie Forleo

By Tracy Matthews / February 14, 2017

The jewelry world is full of clutter and noise. Because of that, it’s become increasingly more challenging to stand out and grab your DREAM client’s attention, especially online. That’s why YOUR ability to create an immediate and long…

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How to Transform Your "Story" into an Engaging About Page

#77 How to Transform Your "Story" into an Engaging About Page with Allison Morgan and Liz Read

By Tracy Matthews / January 24, 2017

Writing about yourself is never easy. It’s hard to know what things to write about, how people will interpret it, and if your message will come across the way you intended it. You know you’re supposed to tell…

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How to Create an Unforgettable Jewelry Brand and Get Customers for Life

#75 How to Create an Unforgettable Jewelry Brand (and Get Customers for Life)

By Tracy Matthews / January 10, 2017

Think of your favorite musician. The one you’ve listened to a million times, whose songs you belt out in the shower, the car, and the subway. (Oops! Yes, there were totally other people there.) For me this is…

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