Branding
Today I am thrilled to introduce you to Katie Seller, the irreverent and hilarious visionary behind Metal Marvels. Katie creates a wide variety of jewelry, apparel, and home goods designed to empower women to be themselves. Her honest…
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When was the last time you took an honest look at your website? Your website may be the most important asset for your eCommerce brand. It’s a 24/7 one-stop-shop for customers to shop your products and learn about…
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It’s 2021 and video content is king, yet so many designers and small business owners are afraid to create videos for their brand. Patrice Poltzer and I are out to change that. Let’s talk about how you can…
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Your name carries a lot of weight. It’s how you identify your business, after all. But, is a name everything? Well, not quite. Your name can only get you so far. You also need a rocking jewelry logo.…
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Are you building a brand, or are you building a personal brand? A lot of designers are scared to be authentic online. I hear things like, “I’m just selling my products, I don’t need to post pictures of…
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How often are you emailing your list? The answer is, probably not enough. It might surprise you, but 2020 showed us time and time again that email marketing is vital for making more direct-to-consumer sales online. The designers…
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After such an unpredictable year, I know a lot of makers may find themselves asking, “Is it really worth it to keep investing in my business?” Today I hope I can show you why the answer should be…
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If you think getting clear on your brand values doesn’t need to be a priority, get ready to change your mind, m’dear. I’ve got an inspiring interview for you today. Alyssa Miner is a Laying the Foundation grad…
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Choosing a jewelry business name isn’t as easy as using an “instant name generator”. (Please don’t use those.) Let’s take a look at why your business name matters, then we’ll dive right into choosing the right name for your jewelry business. And after that? Business success.
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Is your website bringing in consistent sales or losing customers at first glance? Did you know that even some of the biggest brands get key parts of their websites wrong and lose leads and sales? Reese Spykerman is…
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