Branding

#254 How to Use Tik Tok For Your Jewelry or Creative Product Business with Elise Darma

By Tracy Matthews / May 26, 2020

How do you achieve freedom and financial independence? By taking risks. Elise Darma rebelled against her traditional upbringing and chose the freedom to travel instead of being tied down to a job.  She made her dream come true…

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#252 The Fine Jewelry Virtual Trunk Show That Brought in 39K in 2 Hours with Shehana Kimiangatau

By Tracy Matthews / May 12, 2020

Many designers feel weird about selling right now, but now is the time for online businesses to grow in a major way. People are cooped up at home and are shopping online more than ever.  With so many…

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#242 Becoming a Private Jeweler with Stephanie Gottlieb

By Tracy Matthews / March 10, 2020

Do you ever stalk other jewelry designers on Instagram? Yeah… I confess! It was no wonder that after stalking this designer’s IG that I wanted to interview her. She’s a private jeweler and designer of all things sparkly,…

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#241 Growing an Omnichannel Business with Carbon & Hyde

By Tracy Matthews / March 3, 2020

Some people think selling fine jewelry online is impossible. Oren Katz from Carbon & Hyde is here to prove them wrong. Born into a family of fine jewelers, Oren Katz and her sister Yarden turned their family-owned traditional…

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#240 How to Polarize to Magnetize Through Your Branding with Re Perez

By Tracy Matthews / February 25, 2020

Jewelry designers are a kooky lot. We know how to embrace the weird that makes us unique in a world that would often rather stifle it. My friend Re Perez is someone who knows a thing or two…

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#239 How to Use Snail Mail to Grow Your Sales with Miriam Schulman

By Tracy Matthews / February 18, 2020

When was the last time you got a fun surprise in the mail from a brand you like? The truth is, not a lot of companies aren’t sending out snail mail anymore… which makes it the perfect opportunity…

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#232 Your Money Story & How It’s Fueling or Stifling Your Success

By Tracy Matthews / December 31, 2019

What’s your money story? When it comes to money, everyone has different stories they tell themselves, including you – though you may not even realize it. Most people start out with negative money stories that take serious work…

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#226 The Desired Brand Effect – Here’s How to Use It In Your Business

By Tracy Matthews / November 19, 2019

Not every jewelry designer has the same goals and dreams, but we all want the same things from our business: freedom to live the life you desire, control over your brand, and a sense of accomplishment at the…

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#222 The 3 Pillars Product Content Strategy with Jacqueline and Minna of the Product Boss

By Tracy Matthews / October 22, 2019

Creating online content for your product-based business doesn’t have to be a headache if you have an effective strategy. I’d like to introduce you to two incredible ladies who have been working with brands just like yours to…

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#220 Building Community and Die Hard Fans Around Your Brand with Chelsea Farmer

By Tracy Matthews / October 8, 2019

If you’re struggling with social media, read on… You can have a strong social media presence and an online community of raving fans without having millions of followers. What’s more valuable than numbers is how you engage with…

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