Branding
The Best Background for Jewelry Photography
Do I need a white background for my jewelry pictures? The short answer is, “yes” You make beautiful jewelry so why not display it in the best way possible? A crisp, white background for jewelry photography is the best way to accurately show your designs. It’s fun to get creative displaying your jewelry on pottery,…
Read More#112 Digital Marketing Momentum Series Part 2: How to Brand for More Sales Online
Running a jewelry business from your iPhone? Yes, please! But how do you make that happen? One of the running jokes from Flourish & Thrive LIVE! last weekend was an edited quote from Field of Dreams, “if you build it, they won’t come” Getting started usually isn’t the hardest part, it’s everything that comes after…
Read More#104 Etsy Overhaul for the Holiday Season with Amber Harder
Etsy traffic fluctuates. It’s not like having a personal website where you can control content and SEO settings, but it’s a great starting point to get some exposure for your jewelry brand! Maybe you noticed, they’re using location in their SEO now, so local shops get featured when you search. Which is super great for…
Read More#101 Creating a Multi Dimensional Brand by Highlighting What Makes You Unique with Lisa Haggis
“Seems like you can’t throw a rock without hitting a jewelry maker…how am I gonna stand out?” Ever ask yourself this question? I sure have. Being in the jewelry industry, it’s super easy to overthink this. It all comes down to building a jewelry brand people relate to. But trying to be unique while staying…
Read More#90 10 Content Creation Ideas to Promote Your Next Jewelry Launch
There are so many fun and unique Holidays to plan promotions around! It’s not just during December. People go nuts over National Siblings Day or National Dog Day! No matter the Holiday or event, there’s one piece of the puzzle you can’t afford to forget! Content. You might be thinking, “I sell jewelry, why is…
Read More#80 How to Create a Connection with Your Perfect Clients via your Marketing with Marie Forleo
The jewelry world is full of clutter and noise. Because of that, it’s become increasingly more challenging to stand out and grab your DREAM client’s attention, especially online. That’s why YOUR ability to create an immediate and long term connection with the right customers is the difference between having crap sales and easily finding the…
Read More#77 How to Transform Your "Story" into an Engaging About Page with Allison Morgan and Liz Read
Writing about yourself is never easy. It’s hard to know what things to write about, how people will interpret it, and if your message will come across the way you intended it. You know you’re supposed to tell people about your business, but doing it in a way that grabs someone’s attention seems impossible. So…how…
Read More#75 How to Create an Unforgettable Jewelry Brand (and Get Customers for Life)
Think of your favorite musician. The one you’ve listened to a million times, whose songs you belt out in the shower, the car, and the subway. (Oops! Yes, there were totally other people there.) For me this is Adele. I love her. I feel so connected to her music, her voice, and the raw emotion…
Read More#72 Building a Better Brand Presence with Arianne Foulks
Have you DREAMED of having the kind of brand that makes you Insta-famous? Or having web traffic for days? I bet you have. … But how to get there? You know that adage; flaunt it, if you got it?! What you ‘got’ is your unique story. It’s the best asset you have as a jewelry…
Read More#62 How to Pivot Your Jewelry Business Direction Practically and Patiently
There aren’t many things worse than feeling trapped, especially by your business. Have you ever felt like your business is was dragging you down? You’re not alone…. I was talking to one of our mastermind designers the other day. She was so relieved because she pivoted her business model this year. After she closed down…
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