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Each week, I drop in-depth marketing strategies, interviews with experts and actionable insights straight to your earbuds. Spend more time in your creative genius so that you can grow your business quickly, spend more time doing what you love and less time doing busy work.

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Latest from the Podcast

Instagram SEO

Episode 436: What Every Jewelry Brand Needs to Know About Instagram SEO

September 28, 2023

Wait, SEO for Instagram? Who knew this was even a thing? In our most recent jewelry marketing bootcamp I did…

learnings from Flourish & Thrive Academy's Laying the Foundation program

Episode 435: How She Prepared For and Won the 7500K Halstead Grant for Her Jewelry Business with Stephanie Howell

September 26, 2023

Stephanie Howell, the founder of S Howell Studios, has a passion for creating jewelry that's inspired by the beauty of…

creating a brand with impact and a legacy for something or someone that matters for your brand. 

Episode 434: Jewelry with Impact: Creating a Legacy Jewelry Brand with Kristine Jenson

September 21, 2023

Today’s episode is about creating a brand with impact and a legacy for something or someone that matters for your…

Today’s episode is super value-packed and about a really common theme this year - overcoming burnout.

Episode 433: From Burnout to Bliss: How She Reinvigorated Her Passion After 17 Years with Rickson Sharkey

September 19, 2023

Today’s episode is super value-packed and about a really common theme this year – overcoming burnout.  I chat with Rickson…

how to take action and actually do the scary things that will ignite your business before the holidays!

Episode 432: How to Step Up and Play a Bigger Game This Holiday Season

September 14, 2023

“What’s keeping you safe is keeping you stuck” – Amy Porterfield In today’s episode, I hone in on how to…

Learn how to use our free challenges and bootcamps to skyrocket your success.

Episode 431: How a Free Bootcamp Transformed a TBI Survivor's Business with Danielle Burkett

September 12, 2023

Learn how to use our free challenges and bootcamps to skyrocket your success.  In today’s episode, I chatted with Ellie…

Learn how to use our free challenges and bootcamps to skyrocket your success.

Episode 430: 7 Ways to Increase Your Exposure + Visibility for Jewelry Brands

September 7, 2023

Different Ways to Increase Your Exposure and Visibility So That More People Find Your Jewelry Brand.  In my latest episode,…

Tracy Matthews answers how do you market to your target audience

Episode 429: How Do I Market My High End Jewelry to My Target Audience?

August 31, 2023

“Tracy, how do I market to people who can afford my high end jewelry offering?” This question comes up so…

Episode 428: Ask Me Anything: Do I Need More Than One Dream Client for My Different Offers?

August 24, 2023

“Tracy, how do I know if I have to market to more than one dream client?” In my “ Supercharge…

How Do I Market to Two Separate Jewelry Audiences?

Episode 427: Ask Me Anything: How Do I Market to Two Separate Jewelry Audiences?

August 17, 2023

“Tracy, how in the world do you market to more than one ideal client avatar without getting overwhelmed?”  I get…