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Position Your Jewelry Brand For
More Profits Online

Actionable marketing ideas to become recognized in your niche, boost sales, and promote brand awareness.

Does the word ‘marketing’ make your head spin? There are so many strategies to use, social platforms to keep up with, and do’s and don’ts! It’s easy to get caught up in all of it if you’re operating without a solid marketing plan.

This podcast roundup will clarify what revenue-generating activities will grow your brand and sales the fastest – so that you can be the most effective with your marketing while making the best use of your (very limited) time!

#324 The Desired Brand Effect – How to Create Desire For Your Jewelry Brand

By Tracy Matthews

Today is the day… This episode is going live on November 9, 2021. The official launch date of my book The Desired Brand Effect. If…

#323 Shows Are Back! It’s How You Leverage Them That Matters with Ana Maria Andricain

By Tracy Matthews

Great news, everyone, shows are back! In-person art fairs and trunk shows are back in full swing. They can be a huge asset for your…

#322 Behind the Scenes of the Desired Brand Effect Book

By Tracy Matthews

It’s finally happening, m’dear. My book, The Desired Brand Effect, is launching on November 9th, 2021. People reach out to me all the time to…

#321 REELs (and Tik Tok) for Beginners with Shelby Clement

By Tracy Matthews

Let’s talk simple strategies you can use to grow your brand’s online audience using REELs and Tik Tok. This week, I brought in an expert.…

#320 The Mindset Shift That 4x'd One Designer's Sales with Alisha Merrick

By Tracy Matthews

When you’re operating from the mindset of a starving artist, you could be preventing yourself from being successful without even realizing it. Here’s how starving…

#278 How to Use Text Message Marketing to Make More Sales

By Tracy Matthews

Quick question: How many hours a day do you have your cell phone on you?  If you’re anything like me, you’re probably glued to your…

#256 Core Values and How to Position Your Brand to Align with Them

By Tracy Matthews

I want to do something a little different this week… 2020 has been a year of reflection and change for me, and I hope it…

Episode #196 The 75% Rule

By Tracy Matthews

There’s lots of confusion. What really matters to grow your business? Is it finances, sales, admin, social media, marketing, photography, pixeling your website, cleaning the…

#87 How to Build an Email List for Your Jewelry E-Commerce Business

By Tracy Matthews

Do you have email list envy?   It’s really true what they say, “The money is in the list”….well really the relationship with your list……

#75 How to Create an Unforgettable Jewelry Brand (and Get Customers for Life)

By Tracy Matthews

Think of your favorite musician. The one you’ve listened to a million times, whose songs you belt out in the shower, the car, and the…

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