Tracy Matthews

#270 3 Ways to Test Your Black Friday Offer Before Cyber Weekend

By Tracy Matthews / September 22, 2020

The weekend of Black Friday and Cyber Monday is probably the most important weekend of the year for small e-commerce business owners. We’re nearing the end of September right now, which means it’s time to spring into action…

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#268 Here’s How to Have the BEST Black Friday – Cyber Monday Promotion This Year

By Tracy Matthews / September 8, 2020

It’s that time of year! Small businesses are gearing up for the holiday sales rush. I don’t need to tell you that it’s been a weird year, m’dear. But that doesn’t mean you can’t achieve successful holiday promotions.…

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#267 7 Epic Virtual Trunk Show Ideas to Boost Your Holiday Sales

By Tracy Matthews / September 1, 2020

If you couldn’t tell already, I’m something of a virtual trunk show junkie.  That means we need to be creative about ways to engage with our Dream Clients – and virtual trunk shows are more relevant than ever.…

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#266 The “No-Discount’ Abandoned Cart Email Sequence with Chris Orzechowski

By Tracy Matthews / August 25, 2020

Email marketing gets results, plain and simple. When you have direct access to your audience you can grow a business around any product in any economy.  I’ve been saying this for years. And whenever I meet someone as…

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#265 Responsibility in Sourcing with Brandee Dallow

By Tracy Matthews / August 18, 2020

The word “sustainability” gets thrown around a lot these days. But what does it actually take to have a sustainable jewelry brand? My friend Brandee Dallow has the answer. Through her involvement with the Responsible Jewellery Council, Brandee…

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#263 How to Work With Your Partner or Spouse in Your Company with Jess VanDen

By Tracy Matthews / August 4, 2020

Is running a business with your spouse or partner a good idea? We brought in an expert.  Jess VanDen runs not one, but TWO different businesses with the help of her husband – Epheriell Jewelry and Create and…

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