Tracy Matthews

We're hiring! Plus, Tips For Training a Marketing Assistant

EP393: We’re hiring! Plus, Tips For Training a Marketing Assistant

By Tracy Matthews / March 7, 2023

Marketing is the gasoline that fuels the sales engine in your jewelry business. It’s one of the most important revenue generating activities a business owner can spend time on. A lot of creative types #dislike marketing so instead…

Read More
Tuesday Tip: 3 Hidden Profit Centers in Your Jewelry Business

Tuesday Tip: 3 Hidden Profit Centers in Your Jewelry Business

By Tracy Matthews / November 22, 2022

I recently got a message from a lovely designer in our community, and it went something like this: “Oh my gosh, I sent out nine messages and made $2,400, and the sales are still coming in!” Now, let…

Read More

EP 374: Joy and Human Connection NYC Jewelry Week

By Tracy Matthews / November 8, 2022

This week I am so excited to interview the founders of New York City Jewelry Week, Bella Neyman, J.B. Jones, and their creative partner, Alain Simic.  This is the one annual event that I never miss.  It’s happening…

Read More

Tuesday Tip: The Simple Advertising Strategy That Anyone Can Pull Off for Holiday

By Tracy Matthews / November 7, 2022

If you want to start running ads for your jewelry business on a low budget, then you’re going to discover the simplest way in this episode. Here’s a quick glance at this episode… DIY tips and opportunity to…

Read More

EP 372: 3 Steps to Grow Your Business to 7-Figures

By Tracy Matthews / October 25, 2022

The reality of growing a 7-figure business may be a little different than you think. That’s because every time you up-level your business, you have to make a lot of new changes. The strategies that will take you…

Read More

EP371: The Top 3 Things You Need on Your Website for Better Sales Conversion

By Tracy Matthews / October 18, 2022

When you’re building a brand, you want to appear like you’re a 6-figure brand, even if you’re not. What I mean is, you want people to take you seriously. Think of your website as your brand’s first impression.…

Read More

EP370: The Automated Email Series That Boosts Sales for the Holidays

By Tracy Matthews / October 10, 2022

There is an automated marketing sequence that can help you increase your sales, sometimes up to 35-44%! That’s right, I’m talking about an abandoned cart sequence. An abandoned cart sequence is a series of 2-3 marketing emails or…

Read More

EP369: Do I fight for it? Or close my jewelry business?

By Tracy Matthews / October 3, 2022

If you’re feeling unsure about your jewelry business, this one’s for you. A lovely designer recently sent me a DM asking, “Do I fight for my jewelry business, or do I close it?” I wanted to talk about…

Read More

EP368: How To Market Beyond Your Network With A Small Marketing Budget

By Tracy Matthews / September 27, 2022

If you’re a business owner with a really small marketing budget, you’re probably wondering, “How do I grow beyond my friends and family network?” Someone recently asked this question in one of our Laying The Foundation Q&A sessions,…

Read More

Bonus Episode: Tuesday Tip: Standing Out With Your Collection

By Tracy Matthews / September 26, 2022

When I was first starting out as a jewelry designer, I got rejected a lot. It’s an inevitable part of starting a jewelry business. You get a lot of NO’s before you start hearing YES. Still, it hurts.…

Read More