Don’t Make These ANNOYING Mistakes When Pitching to Stores

Building the wholesale side of your jewelry business is a great way to diversify your revenue and grow your brand!

However, it’s really easy to annoy buyers when you are first venturing out and selling to stores.

Let me explain…

Creating an in-house sales department is a fantastic strategy even if the sales team is only you in the beginning. Buyers love connecting with the designers and it helps you establish a deep relationship.

In fact, it’s MY personal favorite strategy for wholesale as opposed to dealing with reps and showrooms.

Gaining trust with prospects or stores that are learning about you takes time and smart techniques.

When I first started out, I was doing all of the sales on my own and making some really annoying mistakes in the process, which I am sure I totally repelled buyers.

And no one wants to repel a buyer!

I’ve noticed some of the designers in our community making the same mistakes so I thought that today it would be auspicious to talk about these mistakes that I made so you don’t do the same!

Let’s go over the most ANNOYING mistakes you can make when reaching out to stores

Click to tweet: Don’t Make These ANNOYING Mistakes When Pitching to Stores via @Flourish_Thrive

Now it’s your turn! In the comments below, answer the following:

  1. Have you ever made one of these mistakes? If so, which?
  2. What is your favorite sales tactic to woo a buyer over email?

Speaking of attracting a retail buyer’s attention, did you know that more and more stores are finding new talent on Instagram?

I recently took this amazing course called the 21-day Instacourse and it’s open for early-bird enrollment. Melissa is one of our own F&TA-ers and we have seen her grow her IG following to over 30K in the past few years.

If you want to learn more about how to build and maintain relationships on Instagram, check it out now for only $97 bucks. Go Here for More Info


  1. Erin Myles on May 12, 2015 at 10:21 am

    I have been sending my pitch emails out with a large line sheet file attached. I’ll be changing this ASAP! Do you recommend requiring a password for the line sheet page on a website or having an invisible page on a website?

  2. Rosiland on May 12, 2015 at 3:32 pm

    Email was very helpful. Thank you

  3. Tracie Barnes on May 13, 2015 at 11:51 am

    I’m just getting started and have only placed jewelry in a couple of locally owned stores where I spoke directly to the owner. Hoping to learn from you before I venture out into the big world

  4. Karen Emhardt on May 13, 2015 at 12:17 pm

    I just had a buyer reach out to a customer who was wearing my jewelry. She passed on her contact info. I have only dealt with Bloomingdale’s so this is new for me. This video came at a perfect time. Thank you again for sharing your expert knowledge!

  5. Sophie B on September 16, 2015 at 5:21 pm

    Thank you very much for this helpful video with simple tips on such important subject. I think I made all of them ! No wonder I had such few feed-backs following to my e-mails ! I am gonna change this right away.

Leave a Comment