Sales & Marketing

#294 How to Become an Online Sales Master with Virtual Events

By Tracy Matthews / March 23, 2021

We’ve been teaching designers how to host virtual trunk shows for years as part of our Train Your Customers to Buy From You Online (TYC) coaching program. Virtual trunk shows have always been important, but over the last…

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#293 7 Ways to Use Video Marketing in Your Jewelry Business

By Tracy Matthews / March 16, 2021

Have you been scrolling through your Instagram feed and come across a video from your favorite brand, promoting a new product? Or how about a video testimonial on a homepage that influenced you into buying something? Any video…

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image of a digital marketing plan

5 Things You Need in Your Small Business Digital Marketing Plan

By Abie / March 9, 2021

It isn’t easy to make a name for yourself. All the talent and artistic ability in the world can still go unnoticed, especially in a $230-billion industry. This problem is exactly why marketing exists. But marketing itself has…

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#292 Showing up Online with Authenticity with Jessica Zweig

By Tracy Matthews / March 9, 2021

Are you building a brand, or are you building a personal brand? A lot of designers are scared to be authentic online. I hear things like, “I’m just selling my products, I don’t need to post pictures of…

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#291 3 of My Favorite Strategies to Turn Offline Customers into Online Buyers

By Tracy Matthews / March 2, 2021

Lately, I’ve been getting tons of questions from designers about how to “crack the code” and get more sales online… If you’ve been a part of the #ThriveTribe for a while now, you can probably guess the first…

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jewelry designer working on video marketing

10 Ways to Use Video Marketing in Your Jewelry Business

By Tracy Matthews / February 26, 2021

Think about your favorite accessories. Maybe it’s that copper bracelet that pops against your white sweater, those turquoise earrings that show off your natural tones, or that white gold and emerald ring that dances in the sunlight. Few…

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#289 5 Tips for Jewelry Designers to Write Emails That Convert

By Tracy Matthews / February 16, 2021

How often are you emailing your list? The answer is, probably not enough. It might surprise you, but 2020 showed us time and time again that email marketing is vital for making more direct-to-consumer sales online.  The designers…

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#287 Ask Me Anything About Your Jewelry Business

By Tracy Matthews / February 2, 2021

I’m in a great mood today, m’dear! We just wrapped up our Marketing Makeover Challenge with an amazing masterclass, and it was a huge hit in the community.  During the challenge, I hosted a live Q&A for designers…

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7 tips to write email subject lines

7 Tips to Write Email Subject Lines People Want to Open

By Tracy Matthews / January 26, 2021

Everyone knows the old adage about judging a book by its cover. Unfortunately, the same is true for emails. You can write the greatest email to ever grace the internet, only to have it fall flat. Why? The…

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#286 Before & After Laying the Foundation: Hear from 4 Students

By Tracy Matthews / January 26, 2021

After such an unpredictable year, I know a lot of makers may find themselves asking, “Is it really worth it to keep investing in my business?” Today I hope I can show you why the answer should be…

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