Sales & Marketing

#234 Top Business Questions From The Metalsmith Society Answered

By Tracy Matthews / January 14, 2020

The jewelry industry can be notoriously secretive. In a true demonstration of #CommunityOverCompetition, Metalsmith Society is trying to change that. Just as we’ve created a supportive space for jewelers to learn about business, Corkie Bolton has established a…

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#233 Simple Steps to Accelerate Your Sales in 2020

By Tracy Matthews / January 7, 2020

Let’s start the new decade off with a challenge! I love January (even though it’s a slow month for us designers) because it’s an opportunity for a fresh start. Time to refresh your mindset, fast-track your sales, and…

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#231 Top 7 Business Lessons From 2019

By Tracy Matthews / December 24, 2019

How have you changed since the beginning of this year? 2019 has been a transformative year for me. I thought it would be a steady, average year. I had the systems in place in my business, so I…

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#229 How to Know When It’s Time to Do the Work to Ask for Help

By Tracy Matthews / December 10, 2019

There was a time when I didn’t believe that anyone knew how to grow my business better than I did.  In fact, I was so ashamed to ask for help when I was struggling, that I pretended like…

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8 Simple Ways to Sell More Jewelry During the Holidays (and After!)

By Tracy Matthews / December 5, 2019

A few years ago, I got an inquiry on my website from a guy who wanted to buy a piece of jewelry for his wife. She loved sapphires and platinum and he was looking for something to commemorate…

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#226 The Desired Brand Effect – Here’s How to Use It In Your Business

By Tracy Matthews / November 19, 2019

Not every jewelry designer has the same goals and dreams, but we all want the same things from our business: freedom to live the life you desire, control over your brand, and a sense of accomplishment at the…

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#223 Don’t Keep Your Day Job with Cathy Heller

By Tracy Matthews / October 29, 2019

You’re here because you don’t want to work on building someone else’s dream, you want to build your own. But… how do you turn that dream into a reality? Allow me to introduce Cathy Heller, author, and host…

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#222 The 3 Pillars Product Content Strategy with Jacqueline and Minna of the Product Boss

By Tracy Matthews / October 22, 2019

Creating online content for your product-based business doesn’t have to be a headache if you have an effective strategy. I’d like to introduce you to two incredible ladies who have been working with brands just like yours to…

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#221 The Mindset of Strategic Growth with Jess Gebauer and Mary Ann Saville

By Tracy Matthews / October 15, 2019

Running a business is a full-time job. There’s so much to keep track of, and it takes serious focus to stay on top of everything. Now imagine running TWO! Introducing, Mary Ann Saville… Mary Ann owns two different…

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#220 Building Community and Die Hard Fans Around Your Brand with Chelsea Farmer

By Tracy Matthews / October 8, 2019

If you’re struggling with social media, read on… You can have a strong social media presence and an online community of raving fans without having millions of followers. What’s more valuable than numbers is how you engage with…

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