Sales & Marketing

#147 What it really takes to make a $50K salary as a jewelry designer

It’s possible to earn a salary as a business owner. You don’t have to settle for leftovers. In fact, I highly recommend this strategy and I teach designers how to do this in our signature program, Laying the Foundation. Lots of designers shy away from setting the goal of having a “6-figure business.” Maybe because…

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#142 How to Overcome Terrible Etsy Sales

Getting started with your jewelry brand on Etsy is simple. But attracting repeat customers can be really tricky! Usually the reason people don’t buy consistently is because there’s no way for you to keep the conversation going after you made the first sale. That’s where it’s really important to get strategic about how you follow…

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What to wear with Emerald Green Earrings for Spring

February can be such a dreary month, everything is grey and sometimes you need a reminder of just how fabulous life can be. For me, that reminder often comes in the form of going out to dinner or something fun with my friends. On those nights, sometimes the best part can be getting ready. So…

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MARIE FORLEO’S B-SCHOOL: CAN IT WORK FOR A JEWELRY BUSINESS?

As a jewelry designer or maker, you’re probably interested in moving to online sales. There’s so much upside and flexibility for you, but getting traction in a crowded online space is tough. Next thing you know, you’re not getting enough sales to keep your business going and you’re in frustration station! Totally get it! I’ve…

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#132 How to Stop Attracting Bargain Shoppers

Want to turn your passion for jewelry design into a “real” career? Not sure where to start? The best way to grow your business is to get the right customers! On today’s episode I’m chatting about how to stop attracting bargain shoppers! These tips will help you attract the right clients, so you’re earning the…

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