Sales & Marketing

How this Designer’s Online Sales Skyrocketed 400% in just under 2-Years!

By Tracy Matthews / July 20, 2021

Today I’d like to introduce you to the amazing Erin Heydenreich of Betina Roza. As one of our Momentum students, Erin has grown her online presence and gained control of her business. Before Erin joined Momentum, she felt…

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16 Instagram Reels Ideas for Jewelry Designers (No Dancing Required)

By Tracy Matthews / July 20, 2021

I’ve spent a lot of time talking about the importance of video content for jewelry designers trying to grow an online business. Right now, video content is more important than ever, thanks to Instagram Reels. What is Instagram…

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How one Jewelry Designer Grew her online sales 197% in 1-Year

By Tracy Matthews / July 13, 2021

Today I’d like to introduce you to one of our Momentum rock stars, Meghan Boehm,  of Meghan Bo Designs. Meghan pivoted from selling almost exclusively wholesale to a beautiful balance between direct-to-consumer and wholesale in less than 2-years! …

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#308 Key Takeaways from the Expand Your Audience Event

By Tracy Matthews / June 28, 2021

I’m on a high this week, m’dear! Why? Because last week I hosted our Expand Your Audience – Grow Your Sales event, and it was a huge hit! I can’t wait to start hosting in-person events again next…

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#307 From Seasonal In Person Events to Daily Sales All Year Round with Erin Heydenreich

By Tracy Matthews / June 22, 2021

Did you build your jewelry brand on sales from in-person events? Then you probably have a lot in common with Erin Herdenreich of Betina Roza. Erin designs bright beachy jewelry for the rare brave soul. She sells her…

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#306 From All Her Eggs In One Basket to Thriving Online with Meghan Boehm

By Tracy Matthews / June 15, 2021

Let’s start the week right with another amazing success story from one of our Momentum graduates, Meghan Boehm. Meghan is the founder of Meghan Bo Designs, a jewelry brand for multi-faceted moms who want to look stylish whether…

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#305 Growing a Product Lifestyle Brand Where Your Personality is the Star with Katie Seller

By Tracy Matthews / June 8, 2021

Today I am thrilled to introduce you to Katie Seller, the irreverent and hilarious visionary behind Metal Marvels. Katie creates a wide variety of jewelry, apparel, and home goods designed to empower women to be themselves. Her honest…

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#304 3 Reasons Your Audience Growth Has Stalled

By Tracy Matthews / June 1, 2021

Do you ever feel like you’re putting in the work, doing everything right, and still not seeing any big changes in your business? Hitting a business plateau is the number one reason jewelry designers and makers join our…

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#299 How to Bring the Joy Back to Marketing with Laryssa Wirstiuk

By Tracy Matthews / April 27, 2021

Do you feel like you’re running out of ideas to market your jewelry brand? Laryssa Wirstiuk is here to help. Laryssa is the founder and creative director of Joy Joya, a digital marketing agency for jewelry brands. She’s…

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#298 The Must-Have Email Automations for Jewelry eCommerce with Jessica Totillo Coster

By Tracy Matthews / April 20, 2021

I think we can all agree that it would be awesome to make money without lifting a finger. Well, email automation is the most sensible way small business owners can cut back on their workload without cutting back…

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