handmade jewelry business cards

5 Reasons Why Holiday Gift Guides are the Holy Grail of Jewelry PR and How You Can Tap Into Them

By Tracy Matthews / June 13, 2022

Guest post from my friend and PR pro Nora Wolf of Wolf Craft, an á la carte PR shop for creative businesses. I asked Nora to write this post for jewelry business owners interested in pitching their work…

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5 Tips to Supercharge Your Online Jewelry Sales

By Tracy Matthews / June 10, 2022

1. Create an Ecommerce Website for Your Jewelry Business It doesn’t matter if you’re selling handmade jewelry, fine jewelry, custom jewelry, ceramics, or other creative products. One thing is for sure, your business must have a robust online…

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Why Father’s Day Reminds Me of The Day I Bet on Myself and My Jewelry Business

By Tracy Matthews / June 10, 2022

It was when I was trying to convince my dad that taking a job as a head designer at a $400M jewelry company was a bad idea… that I found clarity for myself and jewelry business. I remember…

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How This Artisan Jewelry Maker Grew Her Business to 6 Figures by Serving Comic-Con Fans

By Tracy Matthews / June 8, 2022

“You’re gonna go into debt to learn how to make beaded necklaces?!” That’s how Stephenie Denault’s stepmother reacted when she told her family she’d decided to study jewelry making.  Stephenie’s family assumed she’d never amount to much in…

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How They Built a Million Dollar Handmade Jewelry Business Without a Massive Team

By Tracy Matthews / June 1, 2022

Starting a handmade jewelry business is challenging and, what’s more, growing it to 7 figures. But if you have proper guidance and work “on” the business instead of “in” it, you’ll be able to fast-track your growth, even…

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