jewelrydesigner

EP376: Simple Ways to Express and Embody Gratitude (Even When Things Are HARD)

EP376: Simple Ways to Express and Embody Gratitude (Even When Things Are HARD)

By Tracy Matthews / November 24, 2022

In honor of Thanksgiving, I’m going to get a little more personal than usual today.  I’m going to share some vulnerable stories from my own life, and the strategies that help me embody gratitude to get through some…

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EP 375: The New Age of Brick and Mortar Retail with Jennifer Gandia

By Tracy Matthews / November 17, 2022

Have you ever dreamed of opening your own brick and mortar jewelry business?  This week I had the pleasure of interviewing Jennifer Gandia, founder of Greenwich St. Jewelers. Jennifer owns the family business with her sister and their…

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EP 374: Joy and Human Connection NYC Jewelry Week

By Tracy Matthews / November 8, 2022

This week I am so excited to interview the founders of New York City Jewelry Week, Bella Neyman, J.B. Jones, and their creative partner, Alain Simic.  This is the one annual event that I never miss.  It’s happening…

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EP 373: What’s Working Now on FB and Instagram Ads For Paid Ads

By Tracy Matthews / November 2, 2022

You might be wondering what works for Facebook and Instagram advertising.  If that’s you, and if you’re not sure if you should be running paid ads, then you’re going to love today’s episode.  I interviewed Nicole Diedrich, founder…

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EP 372: 3 Steps to Grow Your Business to 7-Figures

By Tracy Matthews / October 25, 2022

The reality of growing a 7-figure business may be a little different than you think. That’s because every time you up-level your business, you have to make a lot of new changes. The strategies that will take you…

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EP371: The Top 3 Things You Need on Your Website for Better Sales Conversion

By Tracy Matthews / October 18, 2022

When you’re building a brand, you want to appear like you’re a 6-figure brand, even if you’re not. What I mean is, you want people to take you seriously. Think of your website as your brand’s first impression.…

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EP370: The Automated Email Series That Boosts Sales for the Holidays

By Tracy Matthews / October 10, 2022

There is an automated marketing sequence that can help you increase your sales, sometimes up to 35-44%! That’s right, I’m talking about an abandoned cart sequence. An abandoned cart sequence is a series of 2-3 marketing emails or…

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EP369: Do I fight for it? Or close my jewelry business?

By Tracy Matthews / October 3, 2022

If you’re feeling unsure about your jewelry business, this one’s for you. A lovely designer recently sent me a DM asking, “Do I fight for my jewelry business, or do I close it?” I wanted to talk about…

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EP368: How To Market Beyond Your Network With A Small Marketing Budget

By Tracy Matthews / September 27, 2022

If you’re a business owner with a really small marketing budget, you’re probably wondering, “How do I grow beyond my friends and family network?” Someone recently asked this question in one of our Laying The Foundation Q&A sessions,…

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