list building

#250 How to Navigate Closures in Your Brick and Mortar Retail Store

By Tracy Matthews / April 28, 2020

In times of financial uncertainty and online-only shopping, jewelry can still thrive. Merging creative marketing solutions with the adaptation of online retail, independent jewelry designers who once relied on in-store sales are able to both stay afloat financially…

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#243 Don’t Panic – Here’s What to Do NOW to Save Your Jewelry Business During the Coronavirus Pandemic with Robin Kramer

By Tracy Matthews / March 24, 2020

We’re in the middle of some rocky, uncharted waters, m’dear. But that doesn’t mean we’re doomed! It’s time to pull together as a community to support one another as we navigate this brand new territory. I’m tuning in…

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#239 How to Use Snail Mail to Grow Your Sales with Miriam Schulman

By Tracy Matthews / February 18, 2020

When was the last time you got a fun surprise in the mail from a brand you like? The truth is, not a lot of companies aren’t sending out snail mail anymore… which makes it the perfect opportunity…

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#234 Top Business Questions From The Metalsmith Society Answered

By Tracy Matthews / January 14, 2020

The jewelry industry can be notoriously secretive. In a true demonstration of #CommunityOverCompetition, Metalsmith Society is trying to change that. Just as we’ve created a supportive space for jewelers to learn about business, Corkie Bolton has established a…

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