In times of financial uncertainty and online-only shopping, jewelry can still thrive. Merging creative marketing solutions with the adaptation of online retail, independent jewelry designers who once relied on in-store sales are able to both stay afloat financially…
Read More about #250 How to Navigate Closures in Your Brick and Mortar Retail StoreWe’re in the middle of some rocky, uncharted waters, m’dear. But that doesn’t mean we’re doomed! It’s time to pull together as a community to support one another as we navigate this brand new territory. I’m tuning in…
Read More about #243 Don’t Panic – Here’s What to Do NOW to Save Your Jewelry Business During the Coronavirus Pandemic with Robin KramerWhen was the last time you got a fun surprise in the mail from a brand you like? The truth is, not a lot of companies aren’t sending out snail mail anymore… which makes it the perfect opportunity…
Read More about #239 How to Use Snail Mail to Grow Your Sales with Miriam SchulmanThe jewelry industry can be notoriously secretive. In a true demonstration of #CommunityOverCompetition, Metalsmith Society is trying to change that. Just as we’ve created a supportive space for jewelers to learn about business, Corkie Bolton has established a…
Read More about #234 Top Business Questions From The Metalsmith Society Answered