marketing podcast

Bonus Episode #2: Your Jewelry and Product Business in the Face of Uncertainty

By Tracy Matthews / March 19, 2020

Are you freaking out a little bit? Don’t worry, the voice of reason is here! I’m talking about Jason R. Ayers, of course. In Part 1 we talked about what you can do to protect your mindset and…

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#236 Celebrating Our Students’ Successes

By Tracy Matthews / January 28, 2020

Building a business takes courage. I’ve seen designers try to do the same thing over and over again expecting something to change because they’re afraid of what might happen if they try something new. The monotony is familiar…

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#235 What’s Working NOW to Market and Sell Jewelry

By Tracy Matthews / January 21, 2020

I wish I could say the jewelry market isn’t saturated, but let’s be honest… it is. But I’m not telling you this to discourage you. On the contrary, you need to know that it takes consistent strategy and…

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#185 How to Use Storytelling to Sell More Jewelry

By Tracy Matthews / January 22, 2019

Think about all of the important lessons you’ve been taught in your life. Whether it was from a parent, or a college class, or an elderly person you met in line at the grocery store. Why are those…

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#183 How to Simplify Your Business to Make More Money This Year

By Tracy Matthews / January 8, 2019

What’s your word of the year? My word of the year for 2019 is ELEVATE! Last year, my word of the year was SIMPLIFY here’s why… Have you ever felt that making money is hard because there are…

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