personal branding

5 Personal Brand Secrets That Make You Stand Out Online With Taylor Smith

By Tracy Matthews / July 9, 2025

What if the secret to scaling your creative business wasn’t perfecting your craft, but finally stepping out from behind it? As jewelry makers and creative entrepreneurs, we’ve been conditioned to believe our products should speak for themselves. We…

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#292 Showing up Online with Authenticity with Jessica Zweig

By Tracy Matthews / March 9, 2021

Are you building a brand, or are you building a personal brand? A lot of designers are scared to be authentic online. I hear things like, “I’m just selling my products, I don’t need to post pictures of…

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