#292 Showing up Online with Authenticity with Jessica Zweig
Are you building a brand, or are you building a personal brand?
A lot of designers are scared to be authentic online. I hear things like, “I’m just selling my products, I don’t need to post pictures of myself…” all the time.
But the truth is your products can’t tell your story. Only you can.
Jessica Zweig is an award-winning entrepreneur and one of the best personal branding experts on the scene.
As the Founder/CEO of SimplyBe. Agency, she works with visionaries to define and enhance their personal brands.
Jessica’s highly anticipated book, Be. A No Bullsh*t Guide to Increasing Your Self Worth and Net Worth by Simply Being Yourself is available now! She describes it as “the permission slip to set yourself free to simply be who you were born to be.
I’m so excited to have her on the show. She gets real about how to come out from behind the scenes and build a personal brand that’s true to you and your audience.
Jessica’s warm authenticity really shines through in our conversation. You don’t want to miss this one.
Develop Strong Personal Branding
Here’s a powerful quote from Jessica: “Strong personal branding, when done right, is an act of service.”
There’s a lot of misconception about personal branding. Some people think of shameless, egotistical self-promotion.
But personal branding done right comes from a place of service, where you provide value to your audience.
Your branding should tell your audience, “I hear you. I see you. I’m here for you.”
Break Out of Your Comfort Zone
Jessica understands that being vulnerable online is scary, and she has a challenge for you.
- Think of something that scares you a little bit to share. Maybe a picture of you or a personal story.
- Take a deep breath.
- Share that thing you’re scared to share.
- Observe how your audience responds to it.
Chances are, the response you get back will affirm that your story matters, because people can see themselves in it.
Every time you do this, it becomes less and less scary.
Beat the Burnout
Being on social all the time can be exhausting. Jessica has two strategies to manage this.
On a small scale, set screen boundaries in your daily life. Having a centering morning routine before you check your phone can go a long way in preventing burnout.
On a larger scale, it’s not a bad idea to take some time off and completely unplug once or twice a year. Take time to relax and connect with nature, uninterrupted by screens.
Listen to the full interview above. It’s jam-packed with amazing insight into being more authentic online.
And don’t forget to check out Jessica’s book, Be. A No Bullsh*t Guide to Increasing Your Self Worth and Net Worth by Simply Being Yourself