#160 Behind the Scenes of F&TA Live Part 2 – The Biz Panel

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Networking events can really change the direction of your business.


It’s not just the training and insight you get from the speakers and panelists!


Meeting other people in your industry is a great way to boost your creativity, create connections, and get you motivated to set new goals!


Our event, Flourish & Thrive LIVE! Is a little different than most.


We are all about the connection part, because we truly believe community and collaboration are more important than competition.


Plus, last year we had media influencers at the event and some designers have gotten great exposure because of it!


So today, on Thrive by Design, I’m giving you a behind the scenes look at one of our panels.


I want to give you a taste of the business strategies and discussions you can expect from our live event this year!


Listen now and get excited about FTA Live 2018!


Click here to download the show notes


Get Your Brand Out There With Facebook Ads


It’s more than boosting a post! Creating a strategy and campaign around your brand is the most important thing you can use Facebook ads for.


These ads help you stay front of mind for your customers. When they see your logo and face popping up all over the internet using Facebook, they’re gonna want to buy from you! Learn it for yourself and then you can think about hiring it out.


Email Marketing Strategy


Make sure you’re building your brand for your dream client and customer. But even when you have your dream client nailed down, you need to understand where they’re at in the buying process.



Your email strategy can help introduce them to your brand. The first few emails should always be building that know, like, and trust factor to help get them comfortable buying.


Keeping Your Jewelry Safe At Shows


Last year I shared a story about when I was robbed at a show. It was about $4,000 worth of jewelry and inventory stolen. So make sure you’re very careful with your bags and keeping everything covered up!


Don’t panic, but just be very smart about how you’re transporting materials. Getting insurance and keeping track of your inventory is important just in case something bad happens and you need to make a claim.


If you haven’t gotten your ticket for Flourish & Thrive Live, you can grab one by clicking below!


xo, Tracy



Accounting for Jewelers is the sponsor for today’s podcast. It was started by our friend Mariel Diaz who’s actually a former jeweler herself!


They have full service bookkeeping, registration and taxes, and so much more!

Click here to check them out!


Flourish & Thrive LIVE!
Accounting for Jewelers