Archive for August 2012

Designer Spotlight: Sapna Mehra

How did you get into jewelry design? Iʼve always been interested and intrigued with how we, as individuals, make connections and build communities. I was able to delve deep into these concepts as a student of Comparative Literature at Rutgers University and focused my studies on South Asian and African literature, culture and politics.

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Designer Spotlight: Chelsea Bond

Are you ready to meet our very first featured designer? Introducing Chelsea Bond, the beautiful, and creative genius behind Red-I. Red-I is a travel-inspired, destination wedding, jewelry line. She designs breathtaking necklaces, gorgeous barefoot sandals and much much more! We were so excited to sit down with her and had a little chat. Keep reading!…

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Why you need a Brand?

Guest Post by: Laura Garnett I love talking about “brand;” it’s my passion and its fun for me because it’s a meaty and complex subject.  However, why specifically would any jewelry designers benefit from branding themselves? I would ask you, are any of the following statements true of you? • I want clarity on my…

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Getting the lowdown on having a rocking logo

Starbucks, Coca Cola, Levi’s, Virgin America Airlines, and Google… we are all familiar with these brands and their logos and most likely when you hear the name of each of these companies an image of their logo comes to mind. Now, think of Tiffany & Co. Can you see their iconic logo? I bet you…

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