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Thrive by Design?

Thrive by Design was developed to support designers and makers with business, marketing and lifestyle strategies to help them reach the full potential of their brand.

Host Tracy Matthews loves to share her experiences, success and failures of building a successful jewelry brand. She also really has a blast interviewing major players in the jewelry industry and beyond -- from well-known designers to famous bloggers to store owners and PR mavens.

She’s on a mission to break down the barriers of the tight-lipped jewelry industry and strongly believes in community and collaboration over competition.

Latest from the Podcast

Episode 531: How to Build a Million Dollar Network With Selena Soo

May 6, 2025 |

Have you ever heard the phrase “your network is your net worth”? While that saying has been around for years, my recent conversation with super-connector Selena Soo took this concept to an entirely new level. Selena just released her new book, “Rich Relationships“, and our discussion revealed powerful insights about building authentic connections that can…

Episode 530: Identity Marketing 101: The Secret to Creating Brand Devotion Like Barbie, Harley & Taylor Swift with Veronica Romney

May 1, 2025 |

Did you know that Taylor Swift didn't create the term “Swiftie”? Her fans did! And now these super fans are trading friendship bracelets, dressing in sequins, and showing up in full force just like she does. This is the power of identity marketing – a revolutionary approach that creates the kind of brand loyalty that…

Thrive By Design EP529: How to Train AI to Be Your Marketing Team (Even If You’re Not Techy)

Episode 529: How to Train AI to Be Your Marketing Team (Even If You’re Not Techy)

April 24, 2025 |

Are you spending countless hours on marketing instead of creating jewelry? What if you could have a full marketing team at your fingertips without the hefty price tag? As jewelry business owners, we all know that marketing can feel like a full-time job. Between creating content for social media, writing emails, and planning launches, it's…