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Are good photos really that important?


Author: Tracy

You make beautiful jewelry so why would you waste your time taking crappy photos? I find this question amusing because I too have been caught in the photo shame syndrome (especially if I need to push something to market quickly). Just as you spend a lot of time and talent creating beautiful jewelry, chintzing on the photography is pretty much a waste of your time, money and effort.

Yesterday, I was speaking with the Stacey Duffy of HybridHer.com and I asked her what she looks at when considering picking up a new designer for her trunk shows. She said the number one turnoff was BAD photography. Our discussion led to a bigger topic of the importance of not only good pictures of your work but also a great picture of yourself.

Your photos (whether headshots or product shots) are the first representation of your brand in the world. I have said this before and I'll say it again, in the beginning, you are not only selling jewelry, you are selling YOU.

If you can't afford to hire a professional photographer, you can still take good pictures.

 Useful Tips:

For your headshot, have a friend take your picture with a good camera in bright, soft lighting. You can hire someone on Fiverr.com to do some light touching up in Photoshop if it needs a few tweaks and it's only 5 bucks.

For your jewelry product shots, if you aren't a pro, the best option is to hire a pro that works with jewelry regularly. If that is not in your budget initially, purchase a camera with a macro lens and learn how to edit the images in Photoshop or an editing software for a clean background. YouTube has a ton of tutorials (or go to Fiverr.com). Remember, the less fussy the image is the easier it is for the buyer to consider your work. Typically, for line sheets, a white background is best. If you are shooting lifestyle shots, you can get more creative with the backdrop.

I can talk on the topic of photography for days…..

We have some exciting news! Our first program is launching (at a discount) for a limited time only on July 24th. Make sure you are on our email list to get on the list for early admission.

Tweet this:

Are good photos of your jewelry really that important? @Flourish_Thrive has some great advice http://bit.ly/NiekA2

Do you have jewelry product shot shame? Check out some quick tips from @Flourish_Thrive http://bit.ly/NiekA2

Why is photography so important to jewelry buyers? Find out via @Flourish_Thrive http://bit.ly/NiekA2

We want to know this:

What are your struggles in taking good photography? If you take great photos yourself, do you have any tips you would like to share? Leave your answers and feedback in the comments below.

Yep and sharing is caring, so spread the word on Facebook and Twitter.


  1. June on July 18, 2012 at 7:05 pm

    I think I’m pretty good at taking my own photos. When I got started, my husband bought me a new camera. Not an DSLR, but one that was much better than the one I had. People have asked me for tips, and all I can really say is everything they’ve probably been told, which is, natural, indirect sunlight, and lots of practice. I’ve tried using light boxes for times when it’s not sunny, but haven’t had much luck with them. I will have to practice with them, in case I ever move somewhere like Seattle or London.

    Most recently, I have been dabbling with a DSLR because I like the artsy bokeh shots. I personally like taking the photos, and I try to make it fun by playing around with the background.

    • Tracy Matthews on July 20, 2012 at 3:19 pm

      June thanks for your comments. I used to try a light box too and it’s tricky. My fave photog always used natural light. I love what she has always done. Thanks for your insight!


  2. Peggy Li Creations Handmade Jewelry on July 20, 2012 at 2:43 pm

    Good jewelry photography is absolutely a must and can be done at home — light is key and as mentioned, there are many tutorials on YouTube to help you. A tip is to use “bounce cards” — I hold up a piece of bright white paper — to help reflect light onto your object how you would like (and help eliminate the enemy, shadows).

    • Tracy Matthews on July 20, 2012 at 3:20 pm

      Peggy, The bounce card idea is a fantastic one and I have used that before as well. It’s perfect for getting the light to move where you need it.

      Thanks for the comment, Tracy

  3. Shannon C on July 25, 2012 at 10:31 pm

    I am still struggling with photos and I am sure I always will.
    I have the most difficult time with a white background. Any advice? Even with a DSLR camera and using my white balance the shots are always too drab.
    I think I need to use a light box or fill lights because I am in NY and we either have harsh overhead sun or none at all in the summer and winter. My pictures in the Spring and Fall are the best because of the lighting.
    My tip for a bounce card is to take a piece of cardboard and wrap it in crinkled tin foil. It bounces so much light 🙂

  4. Wedding Veils on July 29, 2012 at 2:05 am

    high quality wedding dress, Interested in the contents of your content is very lovable’s a I very much like you write and look forward to your better works, I would recommend to my friends post.

  5. JEAN on August 24, 2012 at 4:44 am

    Yes, the pictures can definitely make or break your business. This is why I would prefer to really spend money to hire a professional photographer. But I would want to try out your useful tips.

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