Sharon Kwon

Designer Spotlight: Sienna Kittelman

By Sharon Kwon / March 27, 2015

A brief story of what you do and why you do it: I started designing jewelry when I wasn’t able to find what I wanted in the current marketplace. Zoë and Piper’s first pendants speak for themselves, literally.…

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Relevance: How to stay on Top of Your Game as a Jewelry Designer

By Sharon Kwon / March 24, 2015

If there’s one thing I’ve witnessed over the past 25+ years in the jewelry industry, its that there is only one constant: change! Over my career, I’ve seen a lot of changes not only in design and trend,…

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Designer Spotlight: Brandy Thomason McNair (Bella Vita)

By Sharon Kwon / March 20, 2015

A brief story of what you do and why you do it: I create artisan jewelry with an eye for design and a love for all things vintage. For me, Bella Vita is about an appreciation for style…

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Questions to Ask Yourself Before Taking on a Business Partner or Investor

By Sharon Kwon / March 17, 2015

Happy St. Patrick’s Day! We’re not Irish but everybody is Irish on St. Paddy’s Day..and I digress.. Today I wanted to talk to you about something that I desired for many, many, many years in my jewelry business!…

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Designer Spotlight: f. is for frank – Shoshannah Frank and Casey Melton

By Sharon Kwon / March 13, 2015

A brief story of what you do and why you do it: f. is for frank’s handmade collection of jewelry has a textural, sculptural and modern feel that is derived from the artists’ background in designing and manufacturing…

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6 Things You Need to Know Before Pitching Press

By Sharon Kwon / March 10, 2015

Are you confident about reaching out to editors to get your jewelry designs featured in major magazines and influential blogs? When I first started out, I was really intimidated and anxious to reach out to editors. Then I…

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Designer Spotlight: Megan Rider

By Sharon Kwon / March 6, 2015

A brief story of what you do and why you do it: I enjoy the process of being in a space and knowing how to develop it into a comfortable, aesthetically pleasing and functional environment. Translating this to…

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4 Tips to Make Pricing Your Jewelry Easier

By Sharon Kwon / March 3, 2015

Does pricing your jewelry make you want to pull your hair out? I know the feeling! The other day, I was helping one of our mastermind designers with her pricing. One thing is for sure… pricing is so difficult!…

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How to Tell a Story with Every Part of Your Jewelry Business

By Sharon Kwon / February 24, 2015

I just love a good story! Don’t you? Great brands know how to tell stories with their written and visual marketing (and so should you). Storytelling is a powerful way to connect to your audience and DREAM clients!…

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Designer Spotlight: Kamilah Campbell

By Sharon Kwon / February 20, 2015

A brief story of what you do and why you do it: I’m the designer, marketing strategist, packager, photographer (you name it I do it) for The Pink Locket. Designing jewelry gives me freedom on many different levels.…

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