Tracy Matthews

Insider Secrets to Creating a Successful, Profitable Jewelry Brand

By Tracy Matthews / September 3, 2012

That was a quick teaser video we created to launch our newest collection of free trainings (Click here to see the full version). Our videos will give you the “4 Essential Steps” for building a strong foundation for…

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Designer Spotlight: Sapna Mehra

By Tracy Matthews / August 31, 2012

How did you get into jewelry design? Iʼve always been interested and intrigued with how we, as individuals, make connections and build communities. I was able to delve deep into these concepts as a student of Comparative Literature…

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Insider secrets into outsourcing your jewelry production overseas – interview with Wendy Richmond

By Tracy Matthews / August 29, 2012

Wendy works with jewelry designers to help them set up and outsource their jewelry production overseas. Last week I interviewed overseas jewelry production guru, Wendy Richmond. In this short interview, we chat about her background as a jewelry…

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How to get your projects done without pulling your hair out

By Tracy Matthews / August 27, 2012

Author: Yvette Syversen If you are like most entrepreneurs, you have an endless supply of ideas swirling like a vortex in your head. It’s as if you can’t turn that part of you off. You know the part;…

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Designer Spotlight: Chelsea Bond

By Tracy Matthews / August 24, 2012

Are you ready to meet our very first featured designer? Introducing Chelsea Bond, the beautiful, and creative genius behind Red-I. Red-I is a travel-inspired, destination wedding, jewelry line. She designs breathtaking necklaces, gorgeous barefoot sandals, and much much…

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Fashion Jewelry vs. Jewelry Collection: “Why” the WAY you design sets the tone for your brand

By Tracy Matthews / August 22, 2012

Author: Tracy Matthews Have you ever thought about the way you design your jewelry collection? While there is no Right or Wrong method, the way you design sets the tone for your entire brand. During a coaching session…

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Why you need a Brand?

By Tracy Matthews / August 14, 2012

Guest Post by Laura Garnett I love talking about “brand;” it’s my passion and it’s fun for me because it’s a meaty and complex subject.  However, why specifically would any jewelry designers benefit from branding themselves? I would…

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Why the Right Logo for a Jewelry Brand Makes All the Difference

By Tracy Matthews / August 13, 2012

Updated: September 17, 2018 Choosing the right logo for a jewelry brand is an important decision. Any company can grow quickly with the right branding, and your logo is at the center of it all. Iconic brands all…

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7 Proven Tips to Increase Exposure for Your Independent Jewelry Brand

By Tracy Matthews / August 6, 2012

Updated: September 17, 2018 Independent jewelry brands have to focus on getting consistent exposure. Why? Because when you’re going up against brands that have been in the business for decades (or more) you have to be top of…

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Why You Should Build Your Jewelry Business with Support From a Community

By Tracy Matthews / July 24, 2012

Updated: September 17, 2018 Looking for a jewelry business community that won’t give you the cold shoulder? When I started out in business, it was impossible to get advice from my peers. Asking for encouragement and support? Forget…

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