Tracy Matthews

Designer Spotlight: Chelsea Farmer

By Tracy Matthews / September 14, 2012

I’ve always had a passion for arts. I grew up painting, drawing, sewing, and learning new crafts on a weekly basis. I always knew I wanted a creative career I just wasn’t sure how to obtain that. My…

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You’re invited! FREE Webinar: Increase Your Jewelry Profits!

By Tracy Matthews / September 14, 2012

The 5 Essential Questions you must ask yourself to guarantee your jewelry is flying off the shelves! Details: Webinar: Increase Your Jewelry Profits! The 5 Essential Questions you must ask yourself to guarantee your jewelry is flying off…

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3 ways to AMP up your Holiday Jewelry Sales

By Tracy Matthews / September 12, 2012

The temperature starts to change, kids are back in school and holiday travel plans are being made. Bye, bye summer, hello autumn! As sad as I am to see summer leave, I’m always happy to welcome the beginning…

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Maximum Impact at Holiday Craft Shows with Jenna Herbut

By Tracy Matthews / September 10, 2012

The holidays are coming upon us more quickly than we think! It’s time to start preparing for the holiday season! Our topic for the week is “Preparing for the Holidays” and it all starts today. My friend, Jenna…

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Designer Spotlight: Nancy Troske

By Tracy Matthews / September 7, 2012

Brief Story I’ve been attracted to ancient civilizations since I was little and my grandparents, who lived across the street from the Brooklyn Museum, took me there and to the Metropolitan Museum of Art. I was fascinated by…

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You’re Invited to a Free Coaching Call: How to Prep for the Holiday Season

By Tracy Matthews / September 7, 2012

What Free Coaching Call focusing on the most important time for jewelry designers ~ Holiday On this 90-minute call, Tracy & Robin Covered the essentials of How to Prep for the Holiday Season. We spend the first 50…

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Be Famous: How To Showcase Your Designs

By Tracy Matthews / September 5, 2012

Author: Beth Smith Your products are an extension of you. You love them. You create them. They reflect you and your passions. So, don’t just shuttle them off into a corner and hope to “sell them one day.”…

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Insider Secrets to Creating a Successful, Profitable Jewelry Brand

By Tracy Matthews / September 3, 2012

That was a quick teaser video we created to launch our newest collection of free trainings (Click here to see the full version). Our videos will give you the “4 Essential Steps” for building a strong foundation for…

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Designer Spotlight: Sapna Mehra

By Tracy Matthews / August 31, 2012

How did you get into jewelry design? Iʼve always been interested and intrigued with how we, as individuals, make connections and build communities. I was able to delve deep into these concepts as a student of Comparative Literature…

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Insider secrets into outsourcing your jewelry production overseas – interview with Wendy Richmond

By Tracy Matthews / August 29, 2012

Wendy works with jewelry designers to help them set up and outsource their jewelry production overseas. Last week I interviewed overseas jewelry production guru, Wendy Richmond. In this short interview, we chat about her background as a jewelry…

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